LEXclusive -- A Podcast for Attorneys by PaperStreet Web Design and Marketing

About LEXclusive -- A Podcast for Attorneys by PaperStreet Web Design and Marketing

In business for over 20 years, PaperStreet Web Design and Marketing specializes in attorney website design and marketing. Our monthly show provides marketing insights for law firms and addresses what to consider for your digital marketing campaigns.

Publisher

PaperStreet Web Design and Marketing

Category

business

Language

en

Explicit

No

First episode

29 Nov 2022

Latest episode

26 Aug 2026

Latest episodes

43 episodes in the feed.

1. 

   26 Aug 2026

   Navigating AI Search, Privacy Litigation, and Modern Law Firm Marketing

   Law firm marketing is changing fast—where should your firm actually focus its time and budget right now? In this mailbag episode of LEXclusive, Nancy sits down with Pete and Alex from PaperStreet Web Design & Marketing (https://www.paperstreet.com/) to tackle the biggest digital marketing questions law firms face today. Get practical insights on what drives results right now and how to future-proof your firm’s digital presence. What we cover in this episode: AI Search vs. Traditional SEO: Why AI search is still a small traffic driver, but why preparing now—without abandoning proven SEO and paid search—is critical. Cookies, Analytics & Website Risk: Pete breaks down California cookie and SEPA litigation, demand letter red flags, consent flows, and third-party tracking risks. AI Advertising: Alex explores new paid opportunities across ChatGPT, Perplexity, Google, Bing, and Copilot to help diversify your firm’s marketing. Law Firm Newsletters: The 3 non-negotiable components (list, software, message) and how to separate your newsletter strategy from your blog. Social Media Strategy: An 80/20 framework for balancing high-value educational content with firm culture and wins. Smart Website Refreshes: How targeted updates to homepage copy, attorney bios, and photos can revitalize your site without a full, expensive redesign. Video Marketing: Using video to answer FAQs, boost site dwell time, build trust, and repurpose content across social platforms. Resources & Links: Learn more about PaperStreet Web Design & Marketing: https://www.paperstreet.com/ Connect with the host: https://www.linkedin.com/company/paperstreet/ Subscribe to LEXclusive so you never miss an episode!

2. 

   29 Jul 2026

   Improving Law Firm Intake Processes with Guest Margarita Eberline

   In this month’s podcast, PaperStreet Web Design (https://www.paperstreet.com/) chats with intake expert Margarita Eberline, founder of The Marketing Boss and author of Connect Convert (https://www.amazon.com/dp/1961863251?lv=shuf&channelId=500&plpRedirect=mhFallback), a program to improve your client intake processes. They discuss turning everyday inquiries into signed clients and dive deep into practical strategies you can implement today, including: How active listening and empathy build instant emotional trust. Streamlining workflows with tech without sounding like a robot. Keeping your brand messaging consistent from website click to phone call. Whether you're a solo practitioner or running a large intake team, this conversation is filled with important tips to boost your conversion rates.

3. 

   29 May 2026

   Google and The New Reality of AI Search

   Google is flipping the switch. With "AI Mode" soon becoming the default search experience, the traditional "10 blue links" are taking a backseat to AI-generated summaries, interactive answers, and curated topic overviews. What does this mean for your marketing? The classic mindset of fighting for the "#1 ranking" is officially evolving into a battle for overall digital authority. In this episode, the team at https://www.paperstreet.com/https://www.paperstreet.com/ (https://www.paperstreet.com/) breaks down exactly how this AI shift impacts organic SEO, unveils the game-changing new AI ad formats coming to Google, and shares a practical 90-day action plan to ensure your law firm doesn't get left behind. The New Search Landscape: Your website is no longer just competing with other links—it's competing with AI summaries, sidebar resources, video content, and follow-up prompts. New AI Ad Formats: Google is integrating ads directly into AI results. Expect to see Conversational Discovery ads (tailored by Gemini to answer specific questions), Highlighted Answers in recommendation lists, and Business Agents for Leads (AI chatbots that talk to users instead of making them fill out static forms). The Shift to Digital Authority: To win in AI search, firms must focus on the bigger picture: high-quality human insights, strong technical performance, local signals, and aggressive reputation management. Audit Your AI Footprint: Run a comprehensive audit of how your firm currently ranks or gets mentioned in AI-driven search results. Stack Up Reviews: AI search heavily favors businesses with the highest volume of positive reviews. Make review collection your top priority. Secure Brand Mentions: Build your digital authority by getting links and mentions on high-quality third-party websites and PR outlets. Don't Panic: Strong, foundational SEO practices still support this new era of Generative Engine Optimization (GEO). The look is changing, but the core principles of quality remain the same. 🚀 Key Takeaways🛠️ Action Items for the Next 30 to 90 Days

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

97,750

Score snapshot 15 Sept 2025

Podcast Authority Score: 35 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

28

Social presence

0

YouTube

76

Engagement

27

Contact LEXclusive -- A Podcast for Attorneys by PaperStreet Web Design and Marketing

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.