How about a little neuroscience to amp up your library marketing? We talked with author and professor Matt Johnson, Ph. D, this month about his book Blindsight, and how we can apply some behavioral principles to help our cardholders meet their needs.
6 Aug 2024
LMBC 2024-07 - Find Your Red Thread with Tamsen Webster
Mentioned in this episode:
https://messagedesigninstitute.com/
We had an amazing Library Marketing Book Club meeting on July 24, 2024, featuring Tamsen Webster, the author of "Find Your Red Thread." If you couldn't make it, here's a rundown of the key moments—and trust me, you'll want to catch the recording!
Tamsen kicked off the meeting by sharing her background and her expertise in helping leaders craft compelling cases for change. Right from the start, Tamsen's insights were both enlightening and actionable.
Tamsen then walked us through her "Red Thread" framework, which is all about creating stories that resonate. She explained the five essential elements: a goal, a problem, a moment of truth, a change in thinking, and an action to be taken. To bring these concepts to life, she used examples from Disney movies, making them clear and relatable.
One of the standout moments came when Leslie Marinelli asked about how to focus on specific goals when libraries have so many services. Tamsen’s advice: zero in on your key audience and what matters to them. For instance, if you’re presenting to the library's board of commissioners, connect your library's offerings to their community priorities.
Denna Grangaard then asked about structuring presentations to get buy-in from multiple stakeholders. Tamsen recommended starting with the core audience's needs and using both deductive and inductive reasoning. This approach helps build a compelling argument that aligns with what your audience already believes.
This session was packed with valuable information and practical advice. Don’t miss out—watch the full recording now. Whether you're a library marketer looking for fresh ideas or just love a good story, Tamsen’s framework is something you’ll want to dive into.
Don't miss any club news. Visit www.librarymarketingbookclub.org and sign up for the email list.
If you found this meeting helpful, share this episode with your colleagues and join us for future sessions. Let’s keep learning and growing together in the world of library marketing!
23 Jul 2024
LMBC 2024-05 - Epic Content Marketing with Joe Pulizzi
We had an amazing time hosting Joe Pulizzi, the "Godfather of Content Marketing," at our May Library Marketing Book Club meeting. We dove into his book, "Epic Content Marketing," and Joe shared his journey from traditional publishing to founding the Content Marketing Institute. He gave us some incredible insights on how to build a loyal audience and create content that truly resonates.
Don't miss an opportunity to talk with other library marketers and marketing authors and thought leaders! Join the email list at www.librarymarketingbookclub.org today
7 Jul 2024
LMBC 2024-06 The Content Fuel Framework with Melanie Deziel
We were so fortunate to have Melanie Deziel join us in June to talk about her book (our June read), The Content Fuel Framework. Melanie shared her expertise on content creation and provided practical strategies to fuel our library marketing efforts.
Here are a few of the key takeaways:
Content Creation Strategies: Melanie outlined her framework for generating endless content ideas, focusing on different angles and formats to keep content fresh and engaging.
Real-World Examples: She shared examples from her experiences, demonstrating how to apply the framework in various contexts, including libraries.
Interactive Q&A: Participants had the opportunity to ask Melanie questions about their specific challenges and received tailored advice.
Whether you missed the meeting or want to revisit the discussion, you can watch the full session on our YouTube channel here. Don't miss this opportunity to learn from a leading expert in content marketing and enhance your library's outreach efforts.
Watch the recording now and supercharge your content strategy!
9 Oct 2022
October 2020 - Everybody Writes by Ann Handley
The Library Marketing Book Club's October 2020 discussion of the book Everybody Writes, by Ann Handley.
Are you in library marketing or an adjacent role/organization? Join the club! Each month we read a different marketing or marketing-adjacent book and get together the 4th Thursday of the month on Zoom to talk about it. Find us at www.facebook.com/librarymarketingbookclub Thank you!
29 Sept 2020
September 2020 - Building a StoryBrand with Dr. J J Peterson
This is the inaugural meeting of the Library Marketing Book Club - a book club for those in library marketing or adjacent fields (other library staff who are interested in marketing, others in adjacent industries who are interested in library marketing).
Join the club at www.librarymarketingbookclub.org
Contact Library Marketing Book Club
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