The Podcast
With Mikhal Heffer,
Founder & CEO
Once our world seemed almost infinite, but today it feels much, much smaller. A significant part of this is thanks to the ability to communicate with each other, understand, and accept differences even when it comes to different languages and cultures. In the business world, this is especially important.
In this podcast, Mikhal Heffer, CEO of Lichi Translations, engages in conversations with clients and people she is curious about. They discuss their professions, translation projects, and strategies for reaching diverse audiences in both local and global markets. Guests share valuable tips for those looking to grow internationally and network effectively.
Lichi Translations has been a leading translation company for over 25 years, providing comprehensive translation services in all languages, from any language to any language - whether written, oral, or transcriptions.
Contact Information:
Mikhal Heffer
Founder & CEO
Lichi Translations
972-52-3516070
lichi@lichi.co.il
www.lichitranslations.com
www.lichiblog.co.il
Episode #7: 42% Women in Power – Lessons from Taiwan
Episode#7: 42% Women in Power – Lessons from Taiwan
How did Taiwan become a global leader in gender equality and high-tech innovation?
In this episode, Mikhal Heffer sits down with Ms. Yaping Abby Lee, Taiwan’s Ambassador, to explore the unique business landscape of this island powerhouse. Taiwan isn’t just a leader in semiconductors; it’s a global model for women’s leadership, with women holding a staggering 42% of positions of power.
Mikhal also shares her personal connection to Taiwan—from her days as an East Asian Studies student to the story behind her Chinese name, 林美霞 (Lín Měi Xiá).
This episode is brought to you by Lichi Translations. Our connection to the Ambassador began when we provided simultaneous interpretation for her presentation on gender equality at the Zulat Institute.
Learn more about us:
www.lichitranslations.com (http://www.lichitranslations.com)
lichi@lichi.co.il
972-523516070
26 Nov 2024
Episode #6: Phil Berg on Effective Networking
Mikhal Heffer sits down with global networking expert Phil Berg to share practical tips on building meaningful connections, creating lasting impressions, and overcoming challenges in effective networking.
10 Nov 2024
Episode #5: Big in Japan - Tips on doing business in the Japanese market
I'm excited to invite you to join me on a special journey through a new episode of my podcast – a voyage into the fascinating world of Japanese business culture.
I'm heading to Tokyo next week, and in anticipation of the trip, I had a conversation with Nanako Akiyoshi, the owner of a PR firm that helps foreign businesses succeed in the Japanese market.
During our conversation, we explored:
• How to succeed in a country with cultural codes so different from our own
• How to be less Israeli and more Japanese in the Land of the Rising Sun
• How to overcome the language barrier, which is one of the significant challenges in working together
• What makes the Japanese laugh
• Plus, practical tips for those visiting Japan
I invite you to listen to our episode.
If you would like to contact Nanako, please visit her website: https://jayid.co.jp/en (https://jayid.co.jp/en)
Feel free to respond, give feedback, and share it with others.
Mikhal Heffer
Founder & CEO of Lichi Translations
972-52-3516070
lichi@lichi.co.il (mailto:lichi@lichi.co.il)
www.lichitranslations.com (http://www.lichitranslations.com/)
10 Nov 2024
Episode #4: Mikhal Heffer Unpacks the Translation Industry's Secrets
I had the pleasure of meeting Jiri at a BNI networking event in Prague.
When he invited me to be a guest on his podcast, which reaches both Czech and international audiences, I eagerly seized the opportunity and replied with a resounding "yes."
During our conversation, we discussed:
• The AI revolution and the changing role of translators
• Criteria for selecting the right translator and the essentials needed
• Insights on navigating the international market effectively
• The significance of collaborative decision-making with your team
Plus, I shared some personal and exhilarating achievements as a business owner.
I warmly invite you to tune in and listen to the episode we recorded together.
Mikhal Heffer
Founder & CEO of Lichi Translations
972-52-3516070
lichi@lichi.co.il (mailto:lichi@lichi.co.il)
www.lichitranslations.com (http://www.lichitranslations.com/)
10 Nov 2024
Episode #3: Patents and Translations
This podcast is usually in Hebrew, as we are located in Israel; however, this time we decided to record a podcast in English for our global friends.
Who will you meet?
Mikhal Heffer, Manager of Lichi Translations
Gad Benett, Managing Partner of Paulina Ben-Ami, Patent Attorneys
We discussed what companies are looking for in the international market, how we can assist them by filing their patents in different countries, and translating their materials into different languages.
We also discussed the AI revolution and its impact on our industry. Join us for valuable tips!
Mikhal Heffer
Founder & CEO of Lichi Translations
972-52-3516070
lichi@lichi.co.il (mailto:lichi@lichi.co.il)
www.lichitranslations.com (http://www.lichitranslations.com/)
Gad Benett, https://benami.com (https://benami.com/)
gad@benami.com (mailto:gad@benami.com)
5 Nov 2024
Episode #2: M like McDonald's - On Trademark Translation and Registration
Imagine you're Mike or Mary, an aspiring entrepreneur with dreams of launching a major burger chain.
You've got what seems like a brilliant marketing idea: a massive, bright yellow "M" that would be impossible to miss from the highway leading to your restaurant.
Everything sounds perfect, except for one tiny detail—there's already a rather successful burger chain using that exact symbol. You might have heard of them... McDonald's?
Well, it's only slightly similar, you might think. What could possibly go wrong?
Actually, quite a lot. A company's trademark, like McDonald's iconic "M," is legally protected, and even a slight infringement can result in serious financial consequences.
I recently discussed this topic on my podcast with Attorney Ariel Dubinsky (https://dubinsky.co.il/en/), an expert in domestic and international trademark registration and intellectual property law.
He emphasized the importance of extreme caution in this complex field and warned against taking unnecessary risks.
As it happens, Ariel is also a client of Lichi Translations—we recently handled a Hebrew-to-Chinese trademark translation (https://bit.ly/40OOq0X) for him, complete with notarial certification for the benefit of an Israeli client who manufactures at a factory in China.
In our episode, we dive deep into the intricacies of translation projects, trademark registration, infringement, and protection.
Trust me, it's a fascinating discussion you won't want to miss!
23 Sept 2024
Episode #1: Prof. Dan Ariely on AI Translations and Israel's Current Situation
Join us for a fascinating discussion with Prof. Dan Ariely, renowned behavioral economist and bestselling author.
In this episode we explore the impact of AI on translations, discuss the Hebrew/English translation project we did together and gain insights into Israel's current situation.
Tune in for an episode that will challenge your thinking and expand your understanding of human behavior in technology and geopolitics.
Please follow this channel.
For more information:
Mikhal Heffer
Founder and CEO
Lichi Translations
Lichi@lichi.co.il
972-52-3516070
6 Jul 2024
Lichi Translations
Once our world seemed almost infinite, but today it feels much, much smaller. A significant part of this is thanks to the ability to communicate with each other, understand, and accept differences even when it comes to different languages and cultures. In the business world, this is especially important.
In this podcast, Mikhal Heffer, CEO of Lichi Translations, engages in conversations with clients and people she is curious about. They discuss their professions, translation projects, and strategies for reaching diverse audiences in both local and global markets. Guests share valuable tips for those looking to grow internationally and network effectively.
Lichi Translations has been a leading translation company for over 25 years, providing comprehensive translation services in all languages, from any language to any language - whether written, oral, or transcriptions.
Contact Information:
Mikhal Heffer
Founder & CEO
Lichi Translations
972-52-3516070
lichi@lichi.co.il
www.lichitranslations.com (http://www.lichitranslations.com)
www.lichiblog.co.il (http://www.lichiblog.co.il)
Contact Lichi Translations
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