Storytelling and writing are essential skills for missionaries, ministry and nonprofit leaders. In fact, if you struggle to tell stories, you'll struggle to raise the funds you need. Kay Helm is a writer & editor with experience in missions and the business world. She founded Mission Writers in 2022 to help missionaries write fundraising appeals and powerful stories to share with supporters. In this podcast, she offers tips you can use today to improve your missions & nonprofit writing.
When? Time as a factor in your nonprofit storytelling
In this episode we explore the fifth part in our series on the building blocks of nonprofit storytelling—When. Learn why timing matters in your fundraising, from year-end campaigns to creating urgency with matching gifts, celebrating donor milestones, and telling powerful follow-up stories. Plus, practical steps to plan your storytelling calendar. Mentioned in this episode: Fully Funded Academy The Bible Project: Looking Back at 2025 and Ahead to 2026 10 Years and 500 Episodes: The Story of ...
10 Mar 2026
Why Do You Do What You Do? Sharing Your Purpose
Clarifying and sharing your “Why” builds trust, connects with supporters, and sets your mission apart. Send me your questions Support the show Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails so you'll know when it's ready!
24 Feb 2026
Where Are You Making a Difference?
Part of the Building Blocks of Storytelling Series. You've found Life and Mission in a series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. So far, we’ve looked at WHO and WHAT. Today, we’re looking at WHERE. Where are you? Where do you do what you do? You can help donors feel the "atmosphere" of your location — bring them closer, let them see and hear and taste and smell. Let them feel the weight of the place, get some sense of the challenges (or joy) of w...
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