The Life Beyond Business podcast is for small business owners who want to live an intentional life and build an authentic brand.
In our online business world, it’s so easy to let comparison, competition, and the daily hustle keep us from truly getting to know each other as real people outside of entrepreneurship. Host Maya Palmer is sharing her experiences and sitting down with leaders she admires to chat about what they’re learning in life, and how those lessons have impacted their businesses. Here, you’ll learn about life and business from a fresh, relatable perspective!
41. Food Blog Series, Part 1: Are websites still relevant for food creators in this social media savvy world?
There’s no denying that social media has become the go-to way to connect, and the food blog industry is no exception. As a foodie, I love to check out content from my favorite food creators every chance I get! During my lunch break, I’ll often pull up cooking videos on YouTube. When I’m waiting for my dog to finish with her vet appointment, I’ll scroll through food blogger Instagram reels, saving any yummy recipe videos that catch my eye. With so much potential reach on these social platforms, it’s easy to doubt if food blog websites are still relevant. But ignoring your website is a missed opportunity to enhance your community’s experience with your content. Let me explain why.
- Blog with full shownotes & links mentioned: https://mayapalmerdesigns.com/2022/10/19/are-food-blog-websites-still-relevant/ (https://mayapalmerdesigns.com/2022/10/19/are-food-blog-websites-still-relevant/)
Connect with Maya
- Website: https://mayapalmerdesigns.com/ (https://mayapalmerdesigns.com/)
- Instagram: https://www.instagram.com/mayapalmerdesigns/ (https://www.instagram.com/mayapalmerdesigns/)
12 Oct 2022
40. Creating an Instagram Content Strategy That Works for You with Hayley Trejo
In this episode, Hayley Trejo joins me on the show to chat about the current landscape of social media (especially Instagram)! She shares her experiences working as a social media manager. We also chat about how to deal with the frustrations that many online business owners have been feeling lately due to changes with the platform. Hayley shares how you can create content that you're passionate about, while working with the algorithm.
I also loved Hayley's business tip about creating a strategy call offer for clients who aren't yet ready to book your full services! So be sure to listen out for that part!
- Blog post with full show notes: https://mayapalmerdesigns.com/2022/10/12/creating-an-instagram-content-strategy-that-works-for-you/ (https://mayapalmerdesigns.com/2022/10/12/creating-an-instagram-content-strategy-that-works-for-you/)
CONNECT WITH HAYLEY
Social Media Management:
Instagram: @hayleytrjocreative (https://www.instagram.com/hayleytrejocreative/)
Website: hayleytrejocreative.com (https://hayleytrejocreative.com/)
Personal Brand:
Instagram: @hayleytrejo (https://www.instagram.com/hayleytrejo/)
TikTok: @hayleytrejo (https://www.tiktok.com/@hayleytrejo)
CONNECT WITH MAYA
Instagram: @mayapalmerdesigns (https://www.instagram.com/mayapalmerdesigns/)
Website: mayapalmerdesigns.com (https://mayapalmerdesigns.com/)
5 Oct 2022
39. How TikTok is Influencing Content on Other Platforms + Getting Inspiration for Your Own Content
I don't have a TikTok, but I hear about what's popular all the time! Most of my favorite creators to follow on other platforms like YouTube and Instagram get topic inspiration from TikTok. The other day, I even saw a cheese brand turn a popular TikTok recipe into a video pin for Pinterest! In this episode, I chat about my observations on TikTok content carrying over to other platforms, and how you can get content inspiration for your business!
- Blog Version of Shownotes: https://mayapalmerdesigns.com/2022/10/05/how-tiktok-is-influencing-content-on-other-platforms/ (https://mayapalmerdesigns.com/2022/10/05/how-tiktok-is-influencing-content-on-other-platforms/)
Connect with Maya:
- Instagram: https://www.instagram.com/mayapalmerdesigns (https://www.instagram.com/mayapalmerdesigns/)/
- Website: https://mayapalmerdesigns.com/ (https://mayapalmerdesigns.com/)
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