Living my dream of empowering Designpreneurs like you to build strong, scalable fashion brands.
As a classically trained Designer & Industry Consultant based in NY who’s experienced some of the highest highs AND the lowest of lows, I've mastered what it takes to not just build a viable fashion business, but to DESIGN a life you love.
It is your season to THRIVE. Subscribe for the Insider Secrets of the Fashion Industry, plus cutting edge insights and real-talk from others who've walked the walk as well.
Your fashion brand's future starts here!!
✨ @charmainemischel
✨ cmdesignagency.com
20 | "Owning Your Light & Your Impact On The Industry" with Media Strategist, Joy Sutton: Having The Confidence To Shine Bright No Matter Where You Are In Your Journey
In this episode, Charmaine Mischel and special guest Joy Sutton explore the secrets to sustaining a brand’s relevance beyond fleeting moments of visibility.
Joy Sutton is a media powerhouse with over 20 years of experience. From her days as a TV news reporter to her current role as an podcast host, media consultant, and VP of Brand and Communications for a leading behavioral health company, Joy has mastered the art of storytelling. She’s won multiple Telly awards and earned the prestigious CrimeCon Clue Award for Best Podcast Episodic Series in 2024. With her celebrity interviews featured in top outlets like People Magazine and Entertainment Weekly, and as the host of powerful podcasts like Untold Stories: Black and Missing and Addiction Talk, Joy shines a spotlight on crucial issues, raising awareness and sparking important conversations.
During this exhilarating conversation you'll discover how resilience, authentic storytelling, and strategic positioning can create a lasting legacy in a noisy digital landscape.
✨Haute Takes:
· The difference between launching and sustaining a brand long-term
· How visibility translates to trust and credibility over time
· The importance of storytelling, authenticity, and relatability in branding
· The roles of owned, paid, and earned media in brand visibility
· Strategies for pitching compelling stories to media outlets
· The impact of AI and discoverability for small brands
· Overcoming fear of visibility and building confidence through practice
· Creating your unique blueprint for success
· The power of believing in oneself and the role of faith in career shifts
· The importance of impact over perfection and embracing authenticity
✨Haute Links:
Connect With Joy Sutton of Joy Sutton Media!
Website: www.thejoysutton.com
LinkedIn: www.linkedin.com/in/thejoysutton
Email: joy@suttonimpactmedia.com
Next Steps:
I'd love to hear your top takeaway from this episode! Please comment below and give us a thumbs up if you want to hear more like this!
Designprenuer Resources:
Explore www.cmdesignagency.com
Brand Launch & Management Mentorship here (https://cmdesignagency.com/label-launch-blueprint-1) .
Join our virtual Designpreneur Club here (https://cmdesignagency.mn.co/landing/plans/1473129).
So you don’t miss a beat, subscribe to our podcast on your favorite streaming service and follow us on social media @charmainemischel (https://www.instagram.com/charmainemischel/) for regular updates and insights.
✨Haute Spots:
03:12 - Keys to crafting a resilient brand voice
08:16 - Understanding owned, paid, and earned media
10:18 - Risks and rewards of media exposure, managing narrative
13:41 - The future of AI discoverability and the importance of media presence
16:22 - Crafting a compelling brand story that resonates
17:25 - Trending, timely stories, and personal narratives in media pitching
18:42 - The strategy behind getting media coverage during events like Fashion Week
22:15 - The importance of visibility for small and mission-driven brands
26:20 - Positioning yourself effectively in your market space
30:37 - The power of persistence and resilience in building confidence
31:28 - Authenticity over perfection as the key to connection
41:32 - Designing your impact and who you are called to serve
16 Mar 2026
19 | Take Back Your Time: How To Move Your Brand Forward Without Burning Yourself To The Ground This Year
The truth is, most of us weren't taught early on how to exercise strategies to accelerate brand growth without burning out. So, we learned the hard way... but you don't have to.
In this episode I unveil proven mindset-friendly models, like the 80-20 rule and Parkinson's Law, to help you focus on what can truly move your business forward, and enable you to thrive.
You'll learn:
Why focusing on 20% of efforts can generate 80% of results
How setting tighter deadlines can increase productivity
Why small, consistent daily actions are so powerful
Timeline:
00:00 - Managing time effectively is key to business success
00:36 - The 80-20 rule to move your business forward
01:13 - Avoid perfecting non-essential elements early on
01:51 - Clarify your brand’s purpose, values, and audience before scaling
02:14 - Starting small with your Minimum Viable Collection (MVC)
02:38 - Identifying your core message so your brand can resonate with your audience
03:02 - Introduction to Parkinson’s Law and its application
03:37 - Setting deadlines to increase focus and efficiency
04:16 - Why speed increases clarity and breakthrough results
05:55 - Maintaining momentum during slow phases
06:37 - Embracing momentum when things speed up again
07:16 - The compound effect of small, consistent actions over time
08:30 - The importance of surrounding yourself with supportive, goal-oriented people
Remember, building your brand doesn’t mean working around the clock. Focus on what matters, set firm deadlines, and surround yourself with a supportive community to make consistent progress—smartly and sustainably.
Next Steps:
I'd love to hear your top takeaway from this episode! Please comment below and give us a thumbs up if you want to hear more like this!
Connect with me via the links below... and share this with someone who you know is ready for real guidance along their designer journey.
Explore Brand Launch & Management Mentorship here (https://cmdesignagency.com/label-launch-blueprint-1) .
Join our virtual Designpreneur Club here (https://cmdesignagency.mn.co/landing/plans/1473129).
So you don’t miss a beat, subscribe to our podcast on your favorite streaming service and follow us on social media @charmainemischel (https://www.instagram.com/charmainemischel/) for regular updates and insights.
29 Jan 2025
18 | Fashion Law Essentials: When Trademarking Your Fashion Brand’s Intellectual Property is a Must
On this episode, I’m joined by Ashley Cloud, also known as “Your Fashion Attorney,” who has dedicated her time and expertise to helping Fashion Designers protect their creativity and build legally secure brands. With years of experience working at the intersection of law and fashion, Ashley specializes in trademarks and intellectual property (IP), ensuring that creatives can retain ownership of their work and safeguard their brands from copycats.
Whether you're a new Designer building your business or an established Designpreneur, this conversation is packed with practical perspectives on why trademarking is a must. Get ready to gain valuable legal insights to strengthen your fashion empire!
Connect with Ashley Cloud of The Cloud Law Firm
Website: www.thecloudlawfirmcom (http://www.thecloudlawfirmcom)
Instagram: @iamashleycloud | @thecloudlawfirm
Tiktok: @iamashleycloud
LinkedIn: Ashley N. Cloud, Esq., MBA
Email: ashley@thecloudlawfirm.com (mailto:ashley@thecloudlawfirm.com)
Designpreneur Network
Community & Resources: www.lnk.bio/yourfashionbrandsfuturestartshere (http://www.lnk.bio/yourfashionbrandsfuturestartshere)
Subscribe & Connect:
So you don't miss an episode, subscribe to the Life By DESIGN podcast on your favorite streaming service and follow us on social media @charmainemischel for regular updates and brand building insights!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
154,073
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 32 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
19
Social presence
0
YouTube
82
Engagement
27
Contact Life By DESIGN
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Life By DESIGN?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
