Master leadership and maximize profit with Leading to Profit. Join Kevin Bees and his world-class guests to uncover expert insights and proven strategies for effective leadership, business growth, and profit maximization.
280: The Reverse Selling Method with Petar Lakovic
In this episode of Leading to Profit, Petar Lackovic, founder of The Sales Institute Australia and creator of the Reverse Selling Method™, shares his transformative approach to sales. Tailored for business owners and sales professionals, especially in Australia, Petar discusses how integrating emotional intelligence with strategic frameworks can enhance sales performance, shorten sales cycles, and boost profitability. Listeners will gain insights into shifting from traditional sales tactics to a more empathetic and effective methodology.
With over three decades of experience, Petar has built and managed multiple seven and eight-figure businesses. His journey from humble beginnings in his family's retail shops to becoming a renowned sales coach underscores his deep understanding of customer psychology. Through his programs like CONVERT Club and The Sales Accelerator Program, Petar has trained over 10,000 professionals globally, helping them achieve consistent sales results across various industries.
Key Takeaways:
The Reverse Selling Method™ comprises nine sales accelerators designed to enhance conversion rates, average transaction values, and sales velocity.
Emphasizing emotional intelligence, the method encourages salespeople to position themselves as valuable resources, guiding clients to make confident decisions.
Petar advocates for viewing sales as a leadership role, focusing on understanding and addressing clients' core motivations.
Implementing structured sales processes and fostering the right mindset can lead to sustainable business growth and improved client relationships.
For business owners aiming to refine their sales strategies and foster genuine client connections, this episode offers actionable insights and a fresh perspective on selling.
Resources:
Avail the Reverse Selling Method: https://convertclub.com.au/rsm-9-sales-accelerator-cheat-sheet
If you want to create a reliable cash flow for your business, I have some tools and resources that can help.
Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.
24 Jul 2025
279: Boost Your Workplace Wellbeing with Chelsea Pottenger
In this episode of Leading to Profit, we sit down with Chelsea Pottenger, Founder and Director of EQ Minds, to explore practical strategies for enhancing mental health and performance in the workplace. Chelsea shares her journey from corporate burnout to becoming a leading mental health advocate, offering insights that are especially valuable for Australian business owners aiming to foster a resilient and productive team culture.
Chelsea Pottenger is a psychology postgraduate, accredited mindfulness and meditation coach, and author of The Mindful High Performer. After experiencing severe postnatal depression, she transformed her life and founded EQ Minds to help others prioritize mental wellbeing. Chelsea has collaborated with major organizations like Google, eBay, and Westpac, delivering evidence-based tools to reduce stress and enhance performance. She also serves as a mental health ambassador for R U OK? and the Gidget Foundation Australia.
Key Takeaways:
Implementing an 8-minute morning routine can significantly improve mental clarity and focus.
8-Minute Morning Ritual
Change the alarm sound to nature sounds or music
Avoid checking your phone for the first 8 minutes
Think of three things you're genuinely grateful for
Open curtains for natural light exposure
Affirm, "Today's going to be a good day."
Challenge: Implement this routine for 5 days to see noticeable differences
Prioritizing sleep hygiene is essential for sustained high performance.
Incorporating daily movement and proper nutrition supports overall well-being.
Asking yourself, "How do I want to feel in the future?" can guide meaningful goal setting.
Tune in to discover how integrating mindfulness and mental health practices can lead to a more engaged and effective workforce.
Resources:
EQ Minds: www.eqminds.com
Chelsea’s LinkedIn: https://au.linkedin.com/in/chelseapottenger
Chelsea’s Instagram: https://www.instagram.com/chelseapottengerofficial/?hl=en
If you want to create a reliable cash flow for your business, I have some tools and resources that can help.
Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.
16 Jul 2025
278: Build Profit Maximising Retail Systems with Joe Zentymer
In this episode of Leading to Profit, we sit down with serial entrepreneur Joe Zentymer, founder of Snaggletooth Goby, to unpack the systems, leadership insights, and real estate strategies that drive sustainable business growth. If you're an Australian business owner looking to scale, streamline operations, or build stronger teams, Joe’s practical wisdom and candid approach will give you a fresh perspective on creating a business that thrives in any industry.
With over 20 years of entrepreneurial experience across sectors like food manufacturing and fitness, Joe specialises in building businesses by developing both systems and people. He co-founded First Ascent, a climbing gym chain that grew to seven large-scale locations across the U.S., and now leads Snaggletooth Goby while consulting other founders. Joe's strength lies in creatively solving complex business puzzles through a people-first lens.
Key Takeaways:
Building trust and setting clear expectations is more impactful than over-engineering systems.
Effective leaders focus on simplifying communication and adapting their style to their team.
Success in commercial real estate hinges on relationships with agents, contractors, and landlords.
Business growth is like solving a puzzle—balancing people, systems, and strategy with creativity.
Annual planning and self-reflection are powerful tools for aligning goals with deeper motivation.
Whether you're scaling up or refining your leadership, Joe’s insights offer actionable strategies to help your business evolve with purpose and clarity.
Resources:
Joe’s site: Snaggletooth Goby- https://www.snaggletoothgoby.com/
If you want to create a reliable cash flow for your business, I have some tools and resources that can help.
Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here (https://form.jotform.com/220326674833053).
Who has been a guest on Life Changing Questions For Business Owners
Names identified in recent episode analyses. Showing up to five guests.
Diana Hooker
Joe Pane
Alan Stevens
Clifford Starks
Richard White
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
42,564
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.8 / 5
13 ratings
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 67 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
84
Social presence
0
YouTube
76
Engagement
51
Contact Life Changing Questions For Business Owners
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