Life in Programmatic Digital Out-of-Home

About Life in Programmatic Digital Out-of-Home

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

JCDecaux UK

Category

business · education · technology

Language

en

Explicit

No

First episode

16 Mar 2023

Latest episode

13 May 2025

Latest episodes

36 episodes in the feed.

1. 

   13 May 2025

   The JCDecaux Programmatic DOOH Live Awards 2025

   In this episode of Life in Programmatic DOOH, Justin Pearse, Editor, New Digital Age and Mark Halliday, Director of Programmatic DOOH discuss highlights from JCDecaux's recent Programmatic DOOH Live Awards, in association with New Digital Age. Listen to hear why these awards matter, how they differ from other media awards, and - perhaps most excitingly - which campaigns stood out as truly best in class, and why. View the full list of winners and photo gallery here: https://newdigitalage.co/general/jcdecaux-programmatic-dooh-live-awards-2025-full-winners-list-photo-gallery/ Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   22 Apr 2025

   Why an Omnichannel Approach to pDOOH Drives Incremental Performance

   With Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   16 Apr 2025

   The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement

   To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 33 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

39

Social presence

0

YouTube

0

Engagement

68

Contact Life in Programmatic Digital Out-of-Home

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.