The Brand Guys at Frejz present ideas on how to manage a great brand to superpower your business. Analysing iconic and new disruptive brands they uncover the magic so you can use the same brand building tools.
Chatting with experts in business, branding and academia they bring together
fresh tips and advice that you can use in your business and branding strategy.
Although they use examples from across a diverse range of industries Classic Rock brands do seem to keep popping up as a key theme...
Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website www.frejz.biz
Life in the Brand Lane 2.2 The Art of Storytelling for Brands and Business Growth
In this episode Finlay and Ronnie explore the significance of storytelling in branding and marketing, particularly in the context of AI's impact on creativity. They discuss how brands can become mere commodities without the emotional connection that storytelling provides. The dialogue also touches on the importance of translating these storytelling principles to small and medium enterprises (SMEs) and the evolving landscape of marketing in the digital age. The conversation concludes with reflections on the future of storytelling and its role in creating meaningful connections with consumers and investors alike.
31 Aug 2023
Life in the Brand Lane 2.1 - Movies that Rock
Fin and Ron hook up in the studio for the start of a new series of Life in the Brand Lane.
They start off the discussion around the sad passing of guitarist, songwriter and leader of The Band- Robbie Robertson.
The mood lifts as they start to explore brand themes as they relate to cinema and famous directors such as Scorsese, Coppola and Spielberg. How do brands inter-play with these and the directors and movies as brands themselves.
The Brand Guys highlight brand strategies and tools that can be used by brand managers and entrepreneurs to unlock the magic in their brands.
29 Mar 2021
Frejz Thinking - The Future of News
Finlay is joined by Sanket Mali, founder and CEO of Viewpod (https://www.theviewpod.com/), Adam Morris, Director of Shorthand PR (https://www.shorthandpr.co.uk/) and Shane Herath, founder and CEO of LondonInc (https://londoninc.co/) to discuss the future of news.
Sanket's app Viewpod lets users listen to news and share their comments and opinions vocally. Our panel discuss the advantages of this method over the traditional written word; where news distribution could be heading in the future; and the development of sustainable technology.
Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website www.frejz.biz (https://my.captivate.fm/www.frejz.biz)
Intro/outro: Keep 'em dry - Royalty-Free Music by audiohub.com
License: CC BY (https://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/))
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