The Life of Leverage podcast with Tatsuki Thomas and Hunter Bohm is on an ongoing journey of how they are building a better life with leverage. Tats and Hunter are entrepreneurs who are figuring things out just like everyone else, sharing their wins, losses, lessons, and so much more.
New episodes every Tuesday
Common Traits of the Most Successful Founders | The Life of Leverage Podcast | Ep 15
In today's episode, we discussed:
Hunter’s reflections on his birthday and how he avoids typical social media birthday engagement strategies.
Updates on his work with a mushroom gummy e-commerce client, including workspace development and planning systems.
The dynamics of working with ambitious young founders and the importance of complementary co-founders in business success.
Lessons learned from outreach and patience in securing new clients, inspired by Hunter’s personal experiences and historical business figures like John D. Rockefeller.
Insights into crafting effective ads and using AI tools to create attention-grabbing, unconventional ad creatives.
Links:
Hunter Bohm
Website: https://hunterbohm.me/ (https://hunterbohm.me/)
X: https://twitter.com/TheHunterBohm (https://twitter.com/TheHunterBohm)
Tatsuki Thomas
Website: tatsukithomas.com (http://tatsukithomas.com/)
X: https://twitter.com/TatsukiThomas (https://twitter.com/TatsukiThomas)
Apple Podcasts: https://podcasts.apple.com/us/podcast/life-of-leverage/id1750800570 (https://podcasts.apple.com/us/podcast/life-of-leverage/id1750800570)
Spotify: https://podcasters.spotify.com/pod/show/life-of-leverage (https://podcasters.spotify.com/pod/show/life-of-leverage)
YouTube: https://youtube.com/@lifeofleverage?si=rUc72IRR4tW0W_az (https://youtube.com/@lifeofleverage?si=rUc72IRR4tW0W_az)
12 Sept 2024
The Best AI for Writing | The Life of Leverage Podcast | Ep 14
In today's episode, we discussed:
-Tatsuki's discovery of how AI tools like Claude are
transforming the way entrepreneurs and creators can leverage them to streamline
their businesses and content creation.
-A comparison between Claude and ChatGPT for content
generation, email writing, and strategic planning, revealing Claude's
surprising efficiency and human-like writing abilities.
-The power of AI in YouTube content creation, particularly
in generating titles, thumbnails, and scripts, and how it lowers the barrier
for creators.
-A deep dive into the future of AI-driven software and
hardware, with discussions on the scalability of AI for practical tasks in the
real world.
-Insights into the return on investment (ROI) of AI tools
for entrepreneurs, with examples of using AI to plan content, save time, and
improve business outcomes.
Hunter Bohm
Website: https://hunterbohm.me/
X:
https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
5 Sept 2024
The Dangers of Building a Personal Brand | The Life of Leverage Podcast | Ep 13
In today's episode we discussed:
-The challenges of building a personal brand, particularly
for young creators, and the pitfalls of controversial content.
-A debate on the consequences of leveraging personal brand
for attention, both positively and negatively.
-The journey of one of the hosts as he embarks on a fitness
goal to climb a significant mountain, such as Everest, in the future.
-A humorous exploration of bizarre social media posts and
the phenomenon of "LinkedIn lunatics."
-A deep dive into lifestyle upgrades, including the benefits
of optimizing both digital and physical workspaces and making personal
purchases that enhance quality of life.
Hunter Bohm
Website: https://hunterbohm.me/
X:
https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
29 Aug 2024
Our Plan to Grow this Podcast | The Life of Leverage Podcast | Ep 12
In today's episode we discussed:
-The challenges of growing a podcast audience organically
and the desire to create an authentic following.
-The importance of content quality and production value in
attracting and retaining listeners.
-Strategies for enhancing podcast content, including potential
mini-series and structured segments.
-Marketing tactics for better promoting the podcast, such as
improving YouTube thumbnails and optimizing short-form content.
-Setting specific goals for personal and podcast growth,
including email marketing and social media engagement.
Hunter Bohm
Website: https://hunterbohm.me/
X:
https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X:
https://twitter.com/TatsukiThomas
22 Aug 2024
Why I'm Struggling to Get My Next Client (and The Plan to Fix It) | The Life of Leverage Podcast | Ep 11
In today's episode we discussed:
-The challenges and strategies of transitioning from email marketing to mastering paid ads, focusing on the high barrier to entry and how to build credibility with minimal experience.
-The power of case studies and testimonials in establishing authority, especially in high-stakes services like paid ads.
-Insights into the Welsh market and how localizing outreach could be a unique advantage in gaining new clients.
-The significance of continuous learning and adapting to new tools, such as Notion's native charts, to add value to business services.
-The impact of leveraging virtual assistants (VAs) to enhance productivity and achieve professional-quality results faster.
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
15 Aug 2024
How I Closed My Latest Client This Month | The Life of Leverage Podcast | Ep 10
In today's episode we discussed:
-Hunter's success with acquiring a new client through cold DMs while delegating the outreach process to his VA.
-The importance of treating potential clients as real people and respecting their time and needs in outreach strategies.
-Tatsuki's recent experiences with rapidly learning paid ad campaigns for his clients and the value of continuous learning and adaptability.
-The significance of simplicity in business processes, including content creation and marketing strategies.
-The benefits of speed and efficiency in client communications and the power of YouTube as a long-term content platform.
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
7 Aug 2024
How We Quit Our Jobs with a Personal Brand | The Life of Leverage Podcast | Ep 9
In today's episode we discussed:
-The journey of building a personal brand from scratch.
-The importance of having a clear mission and purpose for your brand.
-Strategies for creating engaging and relatable content.
-Overcoming the Dunning-Kruger effect and maintaining confidence.
-Future plans and challenges for expanding into new platforms like YouTube.
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
31 Jul 2024
Cold DM Masterclass [2024] | The Life of Leverage Podcast | Ep 8
In today's episode we discussed:
-The development and impact of custom GPTs for automating podcast editing tasks.
-Strategies for reducing churn in an agency and making your role indispensable.
-Insights on maintaining a balanced life versus becoming the best in a specific field.
-Personal anecdotes and strategies on making life intentionally harder to build resilience.
-Engaging in activities like gym workouts, cold showers, and kickboxing for self-improvement.
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
24 Jul 2024
How to Use Custom GPTs and a VA for Super Automation | The Life of Leverage Podcast | Ep 7
In today's episode we discussed:
-The utility of a second brain for note-taking and organizing calls.
-Insights on using GPT tools to streamline podcast production.
-Balancing efficiency and creativity in podcast management.
-Strategies to handle churn in service-based businesses.
-The value of embracing difficult tasks for personal growth.
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
16 Jul 2024
The Life of Leverage Podcast | Ep 6
In today's episode we discussed:
-The value of survival experiences in gaining business insights and perspective.
-The debate on remote work vs. in-person office dynamics and the concept of a digital nomad lifestyle
-Strategies for becoming a more valuable professional and the pitfalls of following your passion without a viable market.
-The importance of backend marketing and holistic business strategies for sustainable growth.
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
9 Jul 2024
What I Learnt Working with 40+ Agencies | The Life of Leverage Podcast | Ep 5
In today's episode we dig into the insights Hunter learned from building systems for 40+ agencies.
We also cover:
• Hunter's role in agency operations and audits.
• Holistic approach to understanding and optimizing business processes.
• Importance of customizing systems for each agency.
• Shifting focus from working in the business to working on the business.
• Common mistakes in delegation and outsourcing tasks.
• Strategies for effective client acquisition and lead generation.
• Tips for achieving success in podcasting through consistency and unique content.
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
2 Jul 2024
0 to $40K in 30 days on TikTok Shop | The Life of Leverage Podcast | Ep 4
In today's episode discuss the opportunity of TikTok and how people are scaling to $40K in as fast as 30 days using TikTok shop.
We also cover:
• Affiliate marketing vs selling your own offers
• How to know if you're pursuing the wrong path
• Why TikTok is such a powerful social media platform
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
25 Jun 2024
4 Types of Life-Changing Mentors and Where to Find Them | The Life of Leverage Podcast | Ep 3
In today's episode we dive into how mentors have changed our life and explain the 4 types of mentors and where to find them.
We also cover:
• Artificial intelligence vs Virtual Assistants
• Is "maximizing productivity" a waste of time
• Why a podcast is the worst way to build an audience
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
18 Jun 2024
The 4 Types of Leverage | The Life of Leverage Podcast | Ep 2
In today's episode we discussed:
• The 4 types of leverage in life
• Tim Ferris's secret to overdelivering
• How Hunter helps Agency's scale with Notion
• How a VA is transforming Hunter's life and business
• The one word responsible for AirBnB and Uber's success
Hunter Bohm
Website: https://hunterbohm.me/
X: https://twitter.com/TheHunterBohm
Tatsuki Thomas
Website: tatsukithomas.com
X: https://twitter.com/TatsukiThomas
5 Jun 2024
What is the Life of Leverage? | Ep 1
In this conversation, Tats and Hunter discuss their journeys to success and the concept of leverage. Tats shares how he went from cleaning cars to quitting his nine-to-five job.
Hunter talks about starting his personal brand and building custom Notion workspaces for online businesses. Both Tats and Hunter emphasize the importance of leverage in their businesses and personal lives.
They discuss how leverage allows them to maximize their output for the input they put in, whether it's through writing newsletters, affiliate marketing, or creating systems. In this conversation, the participants discuss their experiences with trading and investing, as well as their desire for more time to pursue learning and creative endeavors.
They also share their goals for the next six to twelve months, which include building a team and focusing on more creative aspects of their businesses.
Tats and Hunter talk about their passion for having interesting conversations and learning from others, which is why they started the podcast. They hope to inspire others and provide valuable insights for those who are just starting out.
Links:
Hunter:
Website (https://www.hunterbohm.me/)
X (https://twitter.com/TheHunterBohm)
Tats:
Website (https://tatsukithomas.com/)
X (https://twitter.com/TatsukiThomas)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
5 ratings
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