Lightning Rx: Marketing Innovation in Health

About Lightning Rx: Marketing Innovation in Health

Lightning Rx spotlights innovators shaping the future of health, biotech, and digital health. Hosted by Colette Nataf, each episode explores how breakthrough healthcare solutions reach the market, with real-world strategies, lessons, and insights.

Publisher

Colette Nataf

Category

business · health & fitness · technology

Language

en

Explicit

No

First episode

12 Aug 2025

Latest episode

25 Nov 2025

Latest episodes

37 episodes in the feed.

1. 

   25 Nov 2025

   From Tiny Ideas to Global App Growth: Claire McGregor on Building Fortify and Elevating User Feedback

   What if the secret to building a top-performing app wasn’t a growth hack, but a smarter way to listen to your users? In this episode, we sit down with Claire McGregor, Co-founder & Co-CEO of Fortify, Appbot and tiny ideas, to explore how she’s helping thousands of product teams transform raw customer feedback into strategic insights that drive real app success. Claire shares the journey behind building Fortify into a globally trusted platform for sentiment analysis and review intelligence. She walks us through how leading companies—from scrappy startups to enterprise giants—use feedback data to prioritize features, reduce churn, and build experiences users love. The conversation dives into the realities of scaling a SaaS business, the mindset required for durable founder partnerships, and why obsessing over customer sentiment is one of the biggest competitive advantages in today’s app ecosystem. What You’ll Learn: How Fortify turns scattered customer reviews into actionable product insights The most overlooked opportunities hidden inside app store feedback Why user sentiment is a more reliable north star than downloads Common mistakes app teams make when interpreting customer data How Claire balances intuition and analytics when making product decisions The dynamics of co-founding a global SaaS company and how to keep it healthy What Claire looks for as an investor, and the red flags she avoids How “tiny ideas” can become scalable, sustainable businesses Golden Nugget: “Your customers are already telling you how to win—most teams just aren’t listening closely enough.” Connect with Claire McGregor: LinkedIn: linkedin.com/in/clairecmcgregor (https://LinkedIn:linkedin.com/in/clairecmcgregor) Connect with the Show: LinkedIn (https://linkedin.com/in/colettenataf) Website (https://lightning.media/) Spotify (https://open.spotify.com/show/37xaPY9jszt46jeCi286hv) Amazon Music (https://music.amazon.com/podcasts/7cb69f5c-ea2b-42d7-b8fd-4fc427fa564c/lightning-rx-marketing-innovation-in-health) iHeart (https://www.iheart.com/podcast/1333-lightning-rx-marketing-in-289402316/#:~:text=Lightning%20Rx%20spotlights%20innovators%20shaping,world%20strategies%2C%20lessons%2C%20and%20insights) Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

2. 

   28 Oct 2025

   Long-Acting Injectables, Hub-and-Spoke Strategy, and Fighting Opioid Use Disorder: Jeff Missling on Leading Frenelle Pharma

   What if the next breakthrough in drug delivery wasn’t a new molecule, but a revolutionary way to make medicines work longer and safer? In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Jeff Missling, CEO of Frenelle Pharma, to discuss how their innovative Pharos platform is transforming long-acting injectable drugs across human and animal health. Jeff shares how Frenelle Pharma is tackling unmet medical needs by engineering precision biodegradable microspheres that enable safer, more effective treatments. He walks us through their unique hub-and-spoke business model, deploying their platform technology across multiple therapeutic areas, from low back pain to opioid use disorder, and even companion animal health. The conversation explores the challenges and opportunities of developing long-acting injectable therapies, strategic partnerships in biotech, and the mission-driven approach to expanding access to addiction treatment. What You’ll Learn: How Frenelle Pharma’s Pharos technology enables precise, long-acting drug delivery The advantages of a hub-and-spoke business model in biotech innovation The unique regulatory pathway and market opportunity in companion animal health Addressing safety and adoption barriers for injectable opioid use disorder treatments Building strategic partnerships and investor relations in a competitive landscape The importance of leadership, communication, and patience in drug development How technology can improve patient compliance, outcomes, and quality of life 💡 Golden Nugget: “Better is always possible; it’s about finding the opportunities where improved delivery can change the patient experience.” Connect with Jeff Missling: LinkedIn: linkedin.com/in/jeff-missling-a410814 (https://www.linkedin.com/in/jeff-missling-a410814) Connect with the Show: LinkedIn (https://linkedin.com/in/colettenataf) Website (https://lightning.media/) Spotify (https://open.spotify.com/show/37xaPY9jszt46jeCi286hv) Amazon Music (https://music.amazon.com/podcasts/7cb69f5c-ea2b-42d7-b8fd-4fc427fa564c/lightning-rx-marketing-innovation-in-health) iHeart (https://www.iheart.com/podcast/1333-lightning-rx-marketing-in-289402316/#:~:text=Lightning%20Rx%20spotlights%20innovators%20shaping,world%20strategies%2C%20lessons%2C%20and%20insights) Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

3. 

   27 Oct 2025

   Rebuilding Healthcare Infrastructure: How Paulina Wierzbicka Is Tackling Fraud, Burnout & Fragmentation with SNAH

   What if the root of our healthcare crisis isn't a care problem, but an infrastructure problem? In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Paulina Wierzbicka, President of SNAH Healthcare Software Management and member of the Forbes Business Council, to explore how technology and transparency are reshaping non-emergency medical care across the U.S. From real-time GPS tracking to fully integrated care delivery, Paulina and her team at SNAH are building a platform that puts patients and caregivers first, while eliminating the fraud, waste, and fragmentation plaguing traditional systems. 🔍 What You’ll Learn: Why fragmentation, not a lack of innovation, is hurting patients the most How SNAH connects transportation, caregiving, telehealth, and pharmacy delivery The real cost of upcoding and how transparency curbs healthcare fraud Why caregiver compensation is central to system reliability How state contracts can unlock meaningful scale in healthcare marketplaces The importance of infrastructure over flashy tech “solutions” 💡 Quote of the Episode: "What you can’t measure, you can’t trust. Build something so undeniable, the system has no choice but to evolve around it." — Paulina Wierzbicka, President at SNAH Connect with Paulina Wierzbicka: 🔗 LinkedIn: linkedin.com/in/paulinawierzbicka (https://www.linkedin.com/in/paulinawierzbicka) 🌐 Website: snah.org:snah.org (http://www.snah.org/) Connect with the Show: LinkedIn (https://linkedin.com/in/colettenataf) Website (https://lightning.media/) Spotify (https://open.spotify.com/show/37xaPY9jszt46jeCi286hv) Amazon Music (https://music.amazon.com/podcasts/7cb69f5c-ea2b-42d7-b8fd-4fc427fa564c/lightning-rx-marketing-innovation-in-health) iHeart (https://www.iheart.com/podcast/1333-lightning-rx-marketing-in-289402316/#:~:text=Lightning%20Rx%20spotlights%20innovators%20shaping,world%20strategies%2C%20lessons%2C%20and%20insights) Subscribe on Spotify, Apple Podcasts, or your favorite platform. If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

Reach and audience

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Apple Podcasts (US)

5.0 / 5

1 ratings

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Books guests

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