Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. Message us with your marketing challenges and if you'd like to appear on the podcast as a guest.
Google Search Engine Changes, GA4, AI for Marketers
Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.
We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.
Search Engine Land
The best word count for SEO... doesn't exist! - searchengineland.com (https://searchengineland.com/best-word-count-seo-428016)
https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885 (https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885)
https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940 (https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940)
Experimental Google AI Changes
https://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786 (https://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786)
https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.html (https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.html)
EEAT
https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/ (https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/)
Wordstream - GA4 help (https://www.wordstream.com/blog/ws/2023/07/07/google-analytics-4-event-tracking?cid=Nurture_WS_Email_PPC_PerfTipNewsletter_BlogVisit&utm_source=Email&utm_medium=Nurture&utm_campaign=PerfTipNewsletter&utm_content=WS&mkt_tok=NjIyLUJIQy01MTcAAAGMz96btbd1JdJ9jY9PG2C1xZp0mFBKwT1awYPClTLwvrwrTDJ6Fgs3-DGxd7M_GN4cUI3-FWS-J09hVOZ9b_VFhpDM1UgHyKih1DTa-tzA51XcY_k)
If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:
Email: darren@ducodigital.com (mailto:darren@ducodigital.com); gemma@ducodigital.com (mailto:gemma@ducodigital.com)
LinkedIn: Gemma Walton (https://www.linkedin.com/in/gemmawalton)
LinkedIn: Darren Winter (https://www.linkedin.com/in/darren-winter/)
Follow and message us: YouTube (https://www.youtube.com/channel/UCVJ82i2bcNtZcD5eFvx6-OQ/about), LinkedIn (https://www.linkedin.com/company/ducodigital/), Instagram (https://www.instagram.com/ducodigitaltraining/).
24 Jul 2023
Managing Self-Confidence and Imposter Syndrome in Business
From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome.
There are two excellent links below which offer some great advice:
https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469 (https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469)
https://www.verywellmind.com/are-you-an-overachiever-4580606 (https://www.verywellmind.com/are-you-an-overachiever-4580606)
If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:
Email: darren@ducodigital.com (mailto:darren@ducodigital.com); gemma@ducodigital.com (mailto:gemma@ducodigital.com)
LinkedIn: Gemma Walton (https://www.linkedin.com/in/gemmawalton)
LinkedIn: Darren Winter (https://www.linkedin.com/in/darren-winter/)
Follow and message us: YouTube (https://www.youtube.com/channel/UCVJ82i2bcNtZcD5eFvx6-OQ/about), LinkedIn (https://www.linkedin.com/company/ducodigital/), Instagram (https://www.instagram.com/ducodigitaltraining/).
6 Apr 2023
Cybersecurity for Business
Have you noticed an increase in how many spam emails or text messages you’re receiving?
We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware.
We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.
We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?
Links
Info Insecurity Podcast with Lloyd Ramsey (https://podcasts.apple.com/gb/podcast/info-insecurity/id1559487365)
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com (mailto:darren@ducodigital.com); gemma@ducodigital.com (mailto:gemma@ducodigital.com)
LinkedIn: Gemma Walton (https://www.linkedin.com/in/gemmawalton)
LinkedIn: Darren Winter (https://www.linkedin.com/in/darren-winter/)
Follow and message us: YouTube (https://www.youtube.com/channel/UCVJ82i2bcNtZcD5eFvx6-OQ/about), LinkedIn (https://www.linkedin.com/company/ducodigital/), Instagram (https://www.instagram.com/ducodigitaltraining/) and Facebook (https://www.facebook.com/ducodigital/)
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