Part two of us getting existential and asking: is AI in marketing legit? Is it going to take our jobs?
In this episode, we’re tackling the fails—yes, the epic, cringe-worthy, and sometimes downright disastrous AI mishaps in marketing. Think biggest blunders that have left us scratching our heads (and sometimes laughing out loud).
But it’s not all fun and games—we’re also diving into the darker side of AI in marketing. Data privacy breaches, environmental impacts, and the rise of AI-generated scams, oy vey!
So, is AI in marketing legit? Or is it just a ticking time bomb of bad decisions and unintended consequences? Stick around as we explore the good, the bad, and the very ugly of AI in marketing.
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References:
"Air pollution from AI could surpass that of all the cars in California" via FastCompany: https://www.fastcompany.com/91253026/air-pollution-from-ai-could-surpass-that-of-all-the-cars-in-california
The study by Caltech and UC Riverside, mentioned in the article: https://arxiv.org/pdf/2412.06288
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Want to send us a message or an episode request? Get in touch: https://isthislegitpod.com/ (https://isthislegitpod.com/)
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Connect with your hosts:
Sophie Michaud (https://www.linkedin.com/in/sophie-michaud/)
Kristina Knut (https://www.linkedin.com/in/knutkristina/)
26 Jan 2025
Is AI in marketing legit? (Part 1)
Two-parter! In the next two episodes, Kris and Soph tackle one of the hottest topics in the marketing world: AI.
And so, we ask: is AI in marketing legit?
From its practical uses to its pitfalls, we dive into:
The basics: What AI in marketing is and isn’t (spoiler: don’t trust it with your analytics).
The do’s and don’ts: How to use AI to amplify creativity, simplify workflows, and avoid embarrassing mishaps.
Content creation truths: Why AI can get you 80% there, but the human touch is still indispensable.
Misconceptions: Why great AI marketing should feel… invisible.
The big question: Will AI take our jobs?
We share personal insights and real-world examples as we discuss when and how AI can enhance your marketing strategies—and when it's best left on the sidelines.
Next week, we’ll explore the biggest AI fails in marketing and the environmental impact of it all. Is it worth the cost? Stay tuned!
Make sure to subscribe, rate, and share this episode if you enjoyed this episode!
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Want to send us a message or an episode request? Get in touch: https://isthislegitpod.com/ (https://isthislegitpod.com/)
------
Connect with your hosts:
Sophie Michaud (https://www.linkedin.com/in/sophie-michaud/)
Kristina Knut (https://www.linkedin.com/in/knutkristina/)
19 Jan 2025
Are VC's legit?
In this episode of Like, Is This Legit?, Sophie and Kris dive into the world of venture capital (VC).
After last week’s startup exploration, it’s time to uncover what VC funding is all about and whether it’s truly a blessing or a double-edged sword for startups.
Here’s what we cover:
Like... what do VCs actually do?: Are they just moving money, or is there more to their strategy of high-stakes investments?
Bootstrapping vs. VC funding: Real answers from founders and VCs at Slush about the pros, cons, and why even VCs recommend bootstrapping.
The dark side of VC funding: Growth at all costs, misaligned priorities, and stressful scaling. 🥲
VC scams and cautionary tales: From fake investors and identity theft to data mining and advanced fee fraud, we explore the shadier side of the investment world.
Plus, we dish out some jaw-dropping stories of VC fails, including SoftBank’s billion-dollar gamble on “smart windows” and the luxury lifestyle fraudster behind Rothenberg Ventures.
Make sure to subscribe, rate, and share this episode if you enjoyed our deep dive into the world of venture capital!
Want to send us a message or an episode request? Get in touch: https://isthislegitpod.com/ (https://isthislegitpod.com/)
Connect with your hosts:
Sophie Michaud (https://www.linkedin.com/in/sophie-michaud/)
Kristina Knut (https://www.linkedin.com/in/knutkristina/)
12 Jan 2025
Are startups legit?
Startups expert Ivana Pesic Forbes, entrepreneur Mari Luukkainen, and startup ecosystem insiders delve into the legitimacy of startups, exploring the stats, culture, and buzzwords that define this fast-paced and often misleading world.
15 Dec 2024
Is dropshipping legit?
Sophie and Kris examine the legitimacy of dropshipping, exposing its murky waters, clever marketing, and environmental and ethical implications, warning listeners to stay scam-free.
8 Dec 2024
Is that email legit?
Email scam expert hosts break down the shocking evolution of digital scams, from Nigerian prince emails to AI-powered attacks, to help listeners protect themselves online.
1 Dec 2024
Is that marketing job legit?
Digital marketing expert, Rachel Lindteig, exposes the shocking world of ad fraud targeting marketers, revealing the intricate strategies cybercriminals use to infiltrate teams and steal sensitive information.
24 Nov 2024
Is 9-to-5 legit?
Industry experts discuss the legitimacy of the traditional 9-to-5 job, exploring its history, the rise of hustle culture, and the impact of the COVID-19 pandemic on work-life balance.
17 Nov 2024
Is the health water trend legit?
What starts as an innocent DM from an influencer quickly unravels into a web of deception, expensive water filters, and promises of digital entrepreneurship.
In this eye-opening episode, Kris shares her recent encounter with a sophisticated MLM scheme that's taking Nordic countries by storm.
Following the digital breadcrumbs, we discovered a complex operation combining two scams in one: a $5,000 Japanese water filter promising miracle health benefits wrapped in the alluring package of "digital entrepreneurship training."
Join us as we dive deep into:
The art of MLM recruitment: the carefully curated "laptop lifestyle" content
The science (or lack thereof) behind alkaline "Kangen water" and its supposed health benefits
Why these schemes are surprisingly gaining traction in Nordic countries with strong social safety nets
How to spot and avoid falling prey to similar schemes
Whether you're curious about the latest health trends or wanting to protect yourself from sophisticated scams, this episode is your essential guide to navigating the murky waters of modern MLMs.
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/danijel-zambo/fairytales (https://uppbeat.io/t/danijel-zambo/fairytales)
License code: R5MWJ4XEM5L7J8QW
Who has been a guest on like, is this legit?
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Ivana Pesic Forbes
Mari Luukkainen
Viivi Marttinen
Misha Kaltyshev
Anni Salo
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