Aligning Business Strategy and Marketing Strategy with Alex Navarro
Alex Navarro and Lillian Cotter talk about all things demand generation, aligning marketing strategy with business strategy, and the changing landscape of marketing. Connect with Alex https://www.meetalexnavarro.com/
7 May 2026
Sales & Marketing Working Together with Erin Lin: Lillian Link Podcast Ep. 3
A feud for the ages - Sales vs. Marketing Erin Lin is the guest on this month's Lillian Link Podcast. We talk about how sales and marketing are two sides of the same coin, yet they often clash. Sales wants quick wins, while marketing seeks to build a solid foundation. This tension is at the heart of most of their conflicts. When a revenue strategy is done right, teams have mutual respect and can create powerful outcomes. We also talk about junior talent in sales (BDRs/SDRs). How to lead them, how to set them up for success, and how those roles are changing along with everything else in light of AI. What do you think? How have you seen sales and marketing work together (or not)? #SalesAndMarketing #BusinessGrowth #TeamworkMakesTheDreamWork #MarketingStrategy #SalesInsights
2 Apr 2026
Jess Lipson on Job Market, Consulting, and Networking
In this episode, Lillian sits down with the joyful and insightful Jess Lipson. Together, they dive deep into the shifting sands of the modern job market, exploring everything from the rise of the "contractor economy" to the nuances of building a thriving company culture from behind a screen.Whether you are a consultant looking to polish your digital presence or a leader trying to keep your remote team connected, this conversation is packed with actionable advice and plenty of laughs.
5 Mar 2026
Bob McCarthy on Marketing & AI - Lillian Link Podcast Ep. 1
Marketing, like everything these days, is changing rapidly with the influx of AI. The foundations, however, remain the same. On today's episode Bob and Lillian discuss how brand and trust matter more now that ever for great marketing. They explore what AI is good at and what it is not.
20 Apr 2023
Resumes & LinkedIn with Judy Park - Telling Your Professional Story
Telling your professional story is critical both on LinkedIn and in your Resume. But those to space have different purposes and formats. In this bonus episode, I talked to Judy Park, resume coach, shared resume tips and talked about the mistakes she sees people make on resumes.
Sign up for one of the 20 open spots for College students in May: https://www.lillianlink.com/resume-linkedin
Find Judy Park:
LinkedIn - https://www.linkedin.com/in/jpark374/
Email - resumerefinerymn@gmail.com
13 Apr 2023
Evergreen Content - Why write it and how to use it
One of the first things I talk to any client about is the importance of creating Evergreen content. Something you can post today, tomorrow, next month, or next year and it will still be impactful. Evergreen content can help stay on a consistent schedule for your LinkedIn posting and just makes managing your brand easier.
30 Mar 2023
What tools make LinkedIn thought leadership easy?
Creating great thought leadership and managing consistent content on LinkedIn can be a lot of work. There are a lot of tools that can make that easier. Today we will cover three of my favorite tools to start making great thought leadership easier: Grammarly, Canva, & Buffer.
Looking for more great tools, read 9 Tools to Make Impressive Thought Leadership Easy: https://www.lillianlink.com/resources/9-tools-to-make-impressive-thought-leadership-easy
16 Mar 2023
Content for LinkedIn - What is it and how do you make figure out the right mix and value?
Content is an overarching term that on social media really just means anything you post. In this week's episode, Lillian reviews what content is and how you should think about it for your LinkedIn.
Read more about using content on LinkedIn in some Lillian Link resources:
Creating Great Thought Leadership Made Easier - https://www.lillianlink.com/resources/creating-great-thought-leadership-made-easier
7 Critical Things to Consider for 2023 Content - https://www.lillianlink.com/resources/7-critical-things-to-consider-for-2023-content
2 Mar 2023
How to Improve Your LinkedIn in 5 Minutes
Sometimes you need to make an impact fast. Getting started in making LinkedIn work for you doesn't need to be a lot of work or a big time investment. You can make simple changes in five minutes that improve your LinkedIn profile.
Read the full blog: https://www.lillianlink.com/resources/improve-your-linkedin-profile-in-5-minutes-22
16 Feb 2023
Why LinkedIn?
Why should you be on LinkedIn? Why post content? How is LinkedIn different from other platforms?
1 Feb 2023
Making LinkedIn Work For You - Lillian Link Podcast Trailer
Answering the most common questions about LinkedIn in a bite-sized podcast. Making LinkedIn work for you can be easy. You need to know what will make the biggest impact with the least effort.
This podcast will cover questions like: What is content? How can I improve my profile in 5min? Why LinkedIn? and so many more.
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