About Link Masters: The Art and Science of Link Building
Dive deep into the world of link building and Off-page SEO with firsthand insights from the top experts in the field.
Listen to the experiences of SEO agency founders, e-commerce wizards, super-affiliates, and PR maestros who have mastered the art of link building and digital PR.
We dissect what truly works in link building, offering actionable tips on outreach tactics, assembling high-performance outreach teams, and fostering business growth.
By tuning into Link Masters, you're not just listening to another SEO podcast; you're getting a masterclass in link building strategies that work.
Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail. We also discuss: Google's preference for ecommerce sites over affiliate sites How to build links...
28 Nov 2024
A Blueprint for In-House Link Building Success
Ignite SEO's Adam Collins reveals his playbook for scaling in-house link building, dramatically improving quality and reducing costs with a proven quality control system, negotiation strategy, and VA training process.
14 Oct 2024
How This SEO Agency Built Over 100,000 Links for Clients
100K Links Later: Key Insights from a Digital Investor and SEO Karl Hudson In this episode of Link Masters, SEO veteran and digital investor Karl Hudson shares his remarkable journey. Starting at just 14 years old, Karl scaled multiple businesses in competitive industries like gambling and affiliate marketing, ultimately founding his own successful SEO agency, Searcharoo. His agency has built over 100,000 links for their clients. Karl’s insights are backed by years of hands-on experience...
14 Jun 2024
Maximizing Impact: How to Build High Authority Links with Purpose-Driven SEO Campaigns
The Google Leak confirmed the power of authority links. Want to learn how to use Purpose-Driven campaigns to build relevant links from high-authority organizations?
In this episode of Pitchbox Link Masters, we sat down with Dale Bertrand, President of Fire&Spark, to get answers to these key questions:
What is Authority-First SEO?
How can purpose-driven campaigns boost rankings and build trust with Google?
What are the most effective link-building strategies?
Why is authentic outreach crucial for purpose-driven SEO?
What qualities make a successful link builder?
What tools does Dale use to save time, stay organized, and improve link rates?
How can AI help accelerate content creation?
Video:
https://youtu.be/DYYs47A5TTo (https://youtu.be/DYYs47A5TTo)
Full show notes:
https://pitchbox.com/link-masters/how-to-build-high-authority-links-with-purpose-driven-seo/ (https://pitchbox.com/link-masters/how-to-build-high-authority-links-with-purpose-driven-seo/)
30 Apr 2024
How to Build Links with Cats, Comedy and Creative Genius
Ever gotten an outreach email that was so bizarre and hilarious, you couldn't help but respond?
In this episode of Link Masters, we interviewed the one and only Bibi Raven, aka Bibi The Link Builder. She is known for her unconventional and humorous approach to link building, which helps her consistently drive a 25% response rate and deliver high-authority links to her clients.
Bibi shares her wildly creative approaches to link building that involve everything from telling stories across multiple emails to blending cats with trucking using Midjourney AI.
Her philosophy? Combine empathy with humor, and never be afraid to get weird. After all, that's what helps you forge real connections and stand out from the pack of link builders doing the same old tired outreach.
Video: https://www.youtube.com/watch?v=T2rL_06DBdM
Full show notes:
https://pitchbox.com/link-masters/how-to-build-links-with-humor/
15 Mar 2024
How to Skyrocket a Client's Traffic from 300K to 10M+ Monthly Visitors
Ever wonder what it really takes to boost a client from 300K to over 10 million monthly visitors through link building?
In this episode of Link Masters podcast, we go behind the scenes with Amit Raj, founder of The Links Guy agency based in Glasgow, Scotland. He reveals the strategic link building campaigns that drove such massive traffic growth for his clients.
You'll hear first-hand how Amit and his team secure those coveted authoritative links from sources like Ivy League universities and government sites. He opens up about their link building processes, favorite tactics, team structure, hiring practices, and more.
Video: https://youtu.be/Nn5qJ3y_5Kk
Full show notes:
https://pitchbox.com/link-masters/how-to-skyrocket-a-clients-traffic-from-300k-to-10m-monthly-visitors/
27 Feb 2024
How to Scale an SEO Agency From 30 to 140 Clients
Ever wonder why some SEO agencies are doubling or even tripling their client list while yours seems stuck in neutral? What are you missing?
In this episode of Pitchbox Link Masters, Jack Roebuck, COO of Digital NRG, talks about his journey and the key operational tactics behind Digital NRG's impressive growth from 30 to 140 clients.
Listen to the full episode to learn:
✅ How to Foster a Growth-Oriented Team Structure
✅ How to Prioritize Client-Centric Strategies for Retention and Growth
✅ Multifaceted Link Building Strategies for Diverse Clientele
✅ Strategies for Scaling Link Building Efforts
✅ The Value of Link Building
✅ Pricing Models for Link Building Services
✅ How to Leveraging technology to streamline operations
✅ Key Factors in Running a Successful Agency
…and so much more.
Are you ready to 'break the ceiling' and scale your agency?
Full show notes:
https://pitchbox.com/link-masters/how-to-scale-an-seo-agency-to-140-clients/ (https://pitchbox.com/link-masters/how-to-scale-an-seo-agency-to-140-clients/)
26 Jan 2024
How To Build 1000 Links Per Month with Jason Morris
Ever wondered how to build 1000 links a month?
Join Jason Morris, CEO of Profit Engine, in this episode of Link Masters as he unveils the secrets behind his extraordinary success.
This episode is more than just a conversation; it's a masterclass in scaling your business.
Listen to the full episode to learn:
✅ How Jason went from building 100 to 1000 links a month.
✅ The implications of AI in link building and SEO.
✅ What makes a link truly valuable?
✅ What's the Secret to Highly Effective Guest Post Outreach?
…and so much more.
Full show notes:
https://pitchbox.com/link-masters/how-to-build-1000-links-per-month/ (https://pitchbox.com/link-masters/how-to-build-1000-links-per-month/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
30,372
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 32 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
6
Social presence
0
YouTube
76
Engagement
68
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