LinkedIn is, at best, a tricky platform to contend with. At worst, it's an incomprehensible mess. Whether you're a lawyer, a vendor in the space, or a law student, we're making In the Digital Arena to help you become a more effective player of the LinkedIn game. We want to help you move needles for your business, your career, and your life. And you might even have some fun along the way.
Every business is hard. So how do you choose what’s worth building?
In this episode, Tony shares why he’s choosing to grow The Gym rather than scale his ghostwriting agency, what he’s learned about running a digital community, and why choosing problems you’re excited to solve matters.
We just opened the doors to The Gym, a community for lawyers (and other leaders) who want to become that first call. You can learn more about it here: https://www.contendercreative.com/thegym
Tony's LinkedIn: https://www.linkedin.com/in/tony-albrecht/?isSelfProfile=true
Subscribe to our newsletter: https://contender.kit.com/b93f165524
8 Oct 2026
5 tips after 4 years in the Arena
Four years into building CONTENDER, Tony looks back at what worked, what didn’t, and losing a client 20 minutes into his first day. He shares five lessons on getting good at something, crafting an offer people can say yes to, finding the right clients, and accepting that solving one problem usually earns you two bigger ones. We just opened the doors to The Gym, a community for lawyers (and other leaders) who want to become that first call. You can learn more about it here: https://www.contendercreative.com/thegym Tony's LinkedIn: https://www.linkedin.com/in/tony-albrecht
1 Oct 2026
AMA: Your LinkedIn Questions Answered
In this AMA episode, Tony answers questions about getting started on LinkedIn, building relationships, and sharing stories beyond work.
He shares a simple weekly plan for getting involved and his take on LinkedIn’s future amid the flood of AI content. Plus, a few reflections on leaving law and the Seth Godin books that have influenced him most.
We just opened the doors on The Gym, a community for lawyers (and other leaders) who want to become that first call. You can learn more about it here: https://www.contendercreative.com/thegym (https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljSDk4RWlRLVI5Sm9wYmx4RGllNW4zUXxBTl9pYzRmaFRjNm9LMXhfVzFzVDNkM2h6OTlnMTB0eGRkYjBKYXB4THBmMGJqWWF0R0lZMlFzVzdEdXpPSUhEWkJxcW1KUW0wTUpOWmtHUkFYV25JVW1TaHhYVkt1TV9LX3dB&q=https%3A%2F%2Fwww.contendercreative.com%2Fthegym&v=LgBVZ9lYFOY)
Tony's LinkedIn: https://www.linkedin.com/in/tony-albrecht
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 27 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
41
Social presence
0
YouTube
0
Engagement
32
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