Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.
Get a masterclass on the best practices.
Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.
Hear from experts who will provide insights into all things advertising.
Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.
Hosted by Anthony Blatner, LinkedIn Certified Marketing Expert from Speedwork (https://speedworksocial.com/)
Inside LinkedIn's 2026 B2B Trends Report with Danielle Hydro
✨ Dive into our latest exploration, where we invited Danielle Hydro, LinkedIn B2B Institute, for an exclusive first look at the upcoming 2026 B2B Trends Report. From the rise of “bottle episode” events and employee advocacy’s “drip effect” to the unexpected ways professionals are embracing AI, this episode dives deep into the research shaping the future of B2B marketing.
📝Special Episode Links:
Danielle Hydro on LinkedIn (https://www.linkedin.com/in/danielle-hydro-915a3418/)
LinkedIn B2B Trends (https://business.linkedin.com/advertise/resources/b2b-institute/b2b-research/trends)
Book a Consultation with Speedwork (https://speedworksocial.com/free-consultation/)
🔑 Key Takeaways:
Learn why live events are becoming the “bottle episodes” of B2B marketing and how brands can extend their impact beyond the event itself
Discover how employee advocacy creates a powerful “drip effect” that outperforms traditional company page engagement
The surprising reason AI power users are using Gen AI more for enjoyable tasks than repetitive work
🕒 Timestamps:
0:00 - Welcome to LinkedIn Ads Radio & introduction to Danielle Hydro
1:35 - Danielle’s journey into research, behavioral economics & media insights
3:24 - What the LinkedIn B2B Institute does & the idea behind “contrarian marketing”
6:12 - Trend #1: “B2B’s Bottle Episode” explained
10:11 - Why live events build stronger trust and relationships in B2B
13:05 - How brands like HubSpot maximize pre-event and post-event content
17:30 - Trend #2: The “Drip Effect” and employee advocacy
19:33 - Why personal profiles outperform company pages on LinkedIn
23:20 - The huge untapped opportunity behind employee networks
27:00 - AI tools for simplifying LinkedIn content creation
28:32 - Trend #3: “Alice in AI Wonderland”
33:57 - How marketers can get more comfortable using AI
34:50 - The surprising relationship between AI optimism and fear of replacement
36:51 - Final thoughts on the 2026 B2B Trends Report & additional upcoming trends
Found this episode helpful?
Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.
→ Apple Podcasts HERE (https://podcasts.apple.com/pt/podcast/linkedin-ads-radio/id1692236492?l=en-GB)
→ Spotify HERE (https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=06c208e6871a4bd3)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website (https://t2m.io/LAR-Website)
💼 Linkedin: https://t2m.io/LAR-LinkedIn (https://t2m.io/LAR-LinkedIn)
For more engaging content, make sure to like, share, and subscribe!
23 Apr 2026
LinkedIn Live: Organic Social Q&A
✨ Dive into our latest exploration on LinkedIn organic social with Kayla Vander Horn, social director at Speedwork. With over 1.6 billion impressions and 175,000+ followers generated in just two years, Kayla shares what’s actually working on LinkedIn right now. From algorithm shifts, content strategies that drive real conversations, posting cadence and engagement tips to employee advocacy and turning visibility into pipeline, this episode is packed with practical insights for anyone looking to grow their presence and influence on LinkedIn organically.
📝Special Episode Links:
Kayla Vander Horn on LinkedIn (https://www.linkedin.com/in/kailavanderhorn/)
Book a Consultation with Speedwork (https://speedworksocial.com/free-consultation/)
🔑 Key Takeaways:
Why LinkedIn now prioritizes meaningful conversations over vanity metrics, and how comments drive the most reach.
The ideal posting cadence (3–5x per week) and why consistency beats overposting.
Learn how to use personal profiles and company pages together to maximize visibility and growth.
Turning engagement into real business conversations by leading with value, not immediate sales
🕒 Timestamps:
0:33 - Meet Kayla Vander Horn
1:12 - LinkedIn organic social current state: algorithm, reach, and content performance
4:41- How often should you post on LinkedIn?
7:16 - How the LinkedIn algorithm decides who sees your content
11:14 - Personal profile vs. company page: where should you focus?
14:25 - The power of commenting on other people’s posts
16:59 - How comments can revive and extend post reach
18:26 - Getting employees to post (and why most programs fail)
21:04 – Turning engagement into real business conversations
Found this episode helpful?
Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.
→ Apple Podcasts HERE (https://podcasts.apple.com/pt/podcast/linkedin-ads-radio/id1692236492?l=en-GB)
→ Spotify HERE (https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=06c208e6871a4bd3)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
🔗 More About Us:
🌐 Website: (https://t2m.io/LAR-Website)https://t2m.io/LAR-Website (https://t2m.io/LAR-Website)
💼 Linkedin: (https://t2m.io/LAR-LinkedIn)https://t2m.io/LAR-LinkedIn (https://t2m.io/LAR-LinkedIn)
For more engaging content, make sure to like, share, and subscribe!
10 Feb 2026
LinkedIn Thought Leader Ads Explained for Enterprise B2B Teams
✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn.
📝Special Episode Links:
Thought Leader Ads (https://business.linkedin.com/advertise/ads/sponsored-content/thought-leader-ads)
Book a Consultation with Speedwork (https://speedworksocial.com/free-consultation/)
🔑 Key Takeaways:
Learn how to build thought leader ads that create engagement and are cost-efficient.
How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs.
Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results.
Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes.
🕒 Timestamps:
0:23 - The most important shifts happening in B2B marketing
2:20 - Platform challenges: declining organic reach & rising costs
3:13 - What Thought Leader Ads are and how they differ from company ads
5:20 - Why engagement signals matter in LinkedIn’s algorithm
8:03 - Why audiences trust people more than brands
10:00 - Using Thought Leader Ads across the funnel
11:19 — Case studies, retargeting, and offer-driven campaigns
12:54 - Combining thought leader and company page ads
13:58 - Full-funnel strategy and long-term nurturing
16:14 - Building thought leaders engine
20:25 - Content creation formats and best practices
23:55 - Posting workflows and execution strategies
26:12 - Leveraging Thought Leader Ads in sales alignment
29:12 - Q&A about Thought Leader Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
🔗 More About Us:
🌐 Website: (https://t2m.io/LAR-Website)https://t2m.io/LAR-Website (https://t2m.io/LAR-Website)
💼 Linkedin: (https://t2m.io/LAR-LinkedIn)https://t2m.io/LAR-LinkedIn (https://t2m.io/LAR-LinkedIn)
For more engaging content, make sure to like, share, and subscribe!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
4.8 / 5
12 ratings
Podcast Authority Score: 28 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
28
Social presence
0
YouTube
0
Engagement
68
Contact LinkedIn Ads Radio
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of LinkedIn Ads Radio?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
