LinkedIn, as a tool for B2B marketing, has long been misunderstood and underutilized. But, that changes now. Hosted by Justin Rowe, a seasoned LinkedIn Ads expert and agency owner. , LinkedIn AdWise is the definitive podcast for B2B marketers looking to master LinkedIn Ads, leverage LinkedIn as a marketing tool and optimize their digital marketing strategy.
Every episode brings you data-backed insights from over 150 real-world campaigns managed by Impactable and DemandSense, offering listeners the strategies, tactics and frameworks that actually move the needle. We tackle the tough questions, challenge common myths and provide actionable advice for marketers looking to scale their campaigns on LinkedIn.
So, if you’re ready to learn what works AND what doesn’t, hit play.
Why B2B Ad Accounts Get Bloated Before They Get Better With Riley Duncan
Everyone needs to stop doing too much, even in the world of LinkedIn Ads. It's one of the reasons B2B ad accounts often fail. In this episode of LinkedIn AdWise, host Justin Rowe sits down with Riley Duncan to unpack why high-intent keywords beat bloated paid search lists, how LinkedIn’s default settings can quietly drain budget, and why cost per lead is a dangerous metric when it becomes the main goal. Riley also explains how Google and LinkedIn work together across the buyer journey, with Google capturing demand and LinkedIn creating it before buyers are ready to convert.
25 Jun 2026
The Real Reason LinkedIn Ads Fail with Cody Duke
In the autopsy behind failed LinkedIn ad campaigns, one mistake shows up early - the campaign structure is weak. In this episode of LinkedIn AdWise, host Justin Rowe sits down with Cody Duke to unpack where LinkedIn budgets actually get wasted, why placement settings matter more than most teams realize, and how marketers can stop building strategies around only what they can track. Cody also shares why enterprise and federal marketing require a different playbook - one that’s built around mental availability, sales alignment, and knowing how the business you’re targeting actually buys services and products.
9 Jun 2026
The LinkedIn Ads Setup Mistakes Killing Your ROI with Katerin González
In LinkedIn, as in life, if you don’t get your foundation right, you won’t get much else right either. This episode of LinkedIn AdWise explores why poor setup, strategy and attribution models are the leading cause of failed LinkedIn ad campaigns - not the platform itself. Host Justin Rowe sits down with Katerin González, co-founder of GetUpLead, to unpack the common mistakes that drain LinkedIn budgets, why audience size and time zones matter more than most teams realize and how B2B marketers should rethink attribution beyond HubSpot dashboards. This conversation offers a playbook on creating LinkedIn strategies that match your actual SaaS business model.
14 May 2026
LinkedIn Ads Cost 40x More But Deliver 10x Better Leads ft. Nico Kusterer
LinkedIn Ads aren’t just the cool new way to market yourself - they’re a building block to your delivery funnel. In this episode of LinkedIn AdWise, host Justin Rowe welcomes Nico Kusterer, Founder of The One Media and former LinkedIn Certified Marketing Expert, to discuss the gap between how most companies run LinkedIn ads and what actually drives the pipeline. This conversation covers funnel strategy, platform-specific mistakes and why LinkedIn's true ROI emerges only when you measure beyond the surface metrics everyone obsesses over.
Turns out marketers have been missing one of the most efficient pipeline generation strategies of their time.
30 Apr 2026
The Hidden Settings Killing Your LinkedIn ROI with Robert Muldoon
Most LinkedIn advertisers focus on surface-level optimizations, and hence, they’re missing the hidden settings quietly draining their budgets. But what if the real issue isn’t performance; it’s the way campaigns are structured and scaled? In this episode of LinkedIn AdWise, host Justin Rowe sits down with Robert Muldoon to reveal why most accounts are fundamentally flawed, how thought leader ads turn credibility into conversions, and why connecting hidden data signals is the future of attribution. Tune in to learn how to eliminate wasted spend, modernize your strategy, and unlock smarter, scalable LinkedIn growth.
16 Apr 2026
LinkedIn Isn’t Expensive: Your Strategy Is with Philip Ilic
Since LinkedIn ads got labeled “too expensive,” most marketers have been optimizing the wrong thing. But what if the real issue isn’t cost, it’s your targeting and strategy? In this episode of LinkedIn AdWise, host Justin Rowe sits down with Philip Ilic to unpack why LinkedIn is actually a premium content distribution platform, how penetration and frequency drive real influence, and why most attribution models miss the majority of the pipeline. Tune in to learn how to rethink ROI, saturate high-value accounts, and use AI to prove impact beyond last-click metrics.
2 Apr 2026
Is AI Generated Content Destroying Your Brand? ft. Rob Young
Since GenAI hit the content space, everyone’s been thrilled by how quickly it makes things. But what if the content you're creating is actually damaging your brand? In this episode of LinkedIn AdWise, host Justin Rowe sits down with Rob Young, Global CMO at LockThreat GRC and Founder of MarketingHQ, to explore why thoughtful content creation and strategic distribution are non-negotiable, how to build trust through authentic thought leadership (not AI-generated fluff) and the hard truth about attribution in a dark funnel world. Tune in to uncover why your next hire should probably be a strategic content creator - not another demand generation junkie.
19 Mar 2026
Hitting $10M ARR in 26 Months: Lessons from Lemlist to HeyReach
How do you go from 15K MRR to $10M ARR in just over two years?
In this episode, Justin sits down with Vukasin Vukosavljevic (Vuk), CMO of HeyReach and former first employee at Lemlist, to break down the real drivers behind HeyReach’s explosive growth.
They unpack why product-market fit comes before paid ads, how integrations with Clay fueled distribution, what “user win rate” actually means, and why agencies became the company’s unfair advantage.
If you care about inbound growth, ecosystem plays, or building SaaS that compounds, then this one’s going to pack a punch.
5 Mar 2026
Why SEO is Still the Key to Driving Revenue (And Clicks) ft. Sam Dunning
Today’s ad landscape is hyper-focused on clicks, views, and traffic. What people don’t realize is that an organic approach can drive nearly 3x in ROI and sustainable revenue. In the debut episode of the LinkedIn AdWise podcast, host Justin Rowe sits down with Sam Dunning, Founder of Breaking B2B, to dismantle the myth that SEO, content, and LinkedIn ads are separate channels, unpacking why they're actually one integrated ecosystem built on a single foundation: bottom-funnel intent. Tune in for strategies on using foundational SEO to drive pipeline, building a sustainable ecosystem marketing approach across SEO, LinkedIn, and YouTube, and leveraging the risky bets (like niche influencer partnerships) that actually move the needle.
4 Mar 2026
Welcome to LinkedIn Adwise!
LinkedIn, as a tool for B2B marketing, has long been misunderstood and underutilized. But, that changes now. Hosted by Justin Rowe, a seasoned LinkedIn Ads expert and agency owner. LinkedIn AdWise is the definitive podcast for B2B marketers looking to master LinkedIn Ads, leverage LinkedIn as a marketing tool, and optimize their digital marketing strategy.
Every episode brings you data-backed insights from over 150 real-world campaigns managed by Impactable and DemandSense, offering listeners the strategies, tactics, and frameworks that actually move the needle. We tackle the tough questions, challenge common myths, and provide actionable advice for marketers looking to scale their campaigns on LinkedIn.
So, if you’re ready to learn what works AND what doesn’t, hit play.
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