LinkedIn marketing strategies for service-based business owners who want to build their personal brand, sign new clients & book speaking engagements.<br><br>I'm your host, Julia Zatta, a LinkedIn ghostwriter for founders and entrepreneurs.<br><br>On the show, we'll answer questions like:<br><br>What should I post on LinkedIn?<br>How do I attract the right clients?<br>How often should I post to get noticed?<br>What's the easiest way to come up with content ideas?<br>What kind of content works on LinkedIn right now?<br><br>Hit subscribe so you don't miss any of the upcoming episodes.

LinkedIn for Entrepreneurs
Claim This Podcastby Julia Zatta | LinkedIn Strategist & Ghostwriter
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Podcast Overview
LinkedIn marketing strategies for service-based business owners who want to build their personal brand, sign new clients & book speaking engagements.<br><br>I'm your host, Julia Zatta, a LinkedIn ghostwriter for founders and entrepreneurs.<br><br>On the show, we'll answer questions like:<br><br>What should I post on LinkedIn?<br>How do I attract the right clients?<br>How often should I post to get noticed?<br>What's the easiest way to come up with content ideas?<br>What kind of content works on LinkedIn right now?<br><br>Hit subscribe so you don't miss any of the upcoming episodes.
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Publishing Since
5/22/2025
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Recent Episodes

June 16, 2026
53: From Likes to Leads: Turn followers into email subscribers
<p>Are you posting consistently on social media but struggling to turn followers into leads?</p><p><br></p><p>In this episode, I share a simple way to connect your content to your email marketing so your posts do more than generate likes and engagement. You'll learn how to think about content as part of a client journey, create stronger calls to action, and guide followers from social media onto your email list.</p><p><br></p><p>I also share insights from my own email analytics and explain how those insights help me create content that attracts subscribers and nurtures them into clients.</p><p><br></p><p>If you're ready to stop posting random content and start building a simple funnel that turns followers into subscribers, you won't wanna miss my upcoming training: From Likes to Leads. You'll get early access and exclusive early-bird pricing when registration opens.</p><p><br></p><p><strong>Join the From Likes to Leads Masterclass waitlist: </strong><a href="https://juliazatta.myflodesk.com/likes-to-leads-waitlist" rel="noopener noreferrer" target="_blank">https://juliazatta.myflodesk.com/likes-to-leads-waitlist</a></p><p>Submit a question for a future show:</p><p></p><p><strong style="background-color: rgb(250, 251, 255);">Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? </strong></p><p><span style="background-color: rgb(250, 251, 255);">Record it here: </span><a href="https://www.speakpipe.com/JuliaZatta" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(17, 85, 204);">https://www.speakpipe.com/JuliaZatta</a></p><p><br></p><p><strong style="background-color: rgb(250, 251, 255);">Sign up for Julia's email newsletter:</strong><span style="background-color: rgb(250, 251, 255);"> </span><a href="https://juliazatta.myflodesk.com/16-post-ideas" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">https://juliazatta.myflodesk.com/16-post-ideas</a></p><p><strong>Join the LinkedIn Visibility Sprint: </strong><a href="about:blank" rel="noopener noreferrer" target="_blank">https://juliazatta.myflodesk.com/sprint</a></p>

June 9, 2026
52. Self-Publishing for Entrepreneurs: Where to Start
<p>In this episode of LinkedIn for Entrepreneurs, I’m joined by author, ghostwriter, and self-publishing expert Lynn "Elikqitie" Smargis to talk about why writing a book can completely change how people see your authority online.</p><p><br></p><p>We cover the biggest differences between self-publishing, hybrid publishing, and traditional publishing, plus the mistakes most first-time authors make before they even start writing. Lynn also shares why niching down matters, how to structure your book with a clear outline, and the publishing horror stories every entrepreneur should know before signing a contract.</p><p><br></p><p>If you’ve ever thought about writing a book to support your personal brand, credibility, or business growth, this episode will save you a lot of time, stress, and confusion.</p><p><br></p><p><strong>Join Lynn's Skool Community - </strong><a href="https://www.skool.com/publishing-for-professionals-9809/about?ref=e3748f2ecd1d4d50a3df8f3971178afc" rel="noopener noreferrer" target="_blank"><strong>Publishing for Leaders</strong></a></p><p><strong>Listen to - </strong><a href="https://pod.link/1789964933" rel="noopener noreferrer" target="_blank"><strong>Self-Publishing for Professionals</strong></a></p><p><strong>Follow </strong><a href="https://www.linkedin.com/in/lynnsmargis/" rel="noopener noreferrer" target="_blank"><strong>Lynn Smargis on LinkedIn</strong></a></p><p></p><p><strong style="background-color: rgb(250, 251, 255);">Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? </strong></p><p><span style="background-color: rgb(250, 251, 255);">Record it here: </span><a href="https://www.speakpipe.com/JuliaZatta" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(17, 85, 204);">https://www.speakpipe.com/JuliaZatta</a></p><p><br></p><p><strong style="background-color: rgb(250, 251, 255);">Sign up for Julia's email newsletter:</strong><span style="background-color: rgb(250, 251, 255);"> </span><a href="https://juliazatta.myflodesk.com/16-post-ideas" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">https://juliazatta.myflodesk.com/16-post-ideas</a></p><p><strong>Join the LinkedIn Visibility Sprint: </strong><a href="about:blank" rel="noopener noreferrer" target="_blank">https://juliazatta.myflodesk.com/sprint</a></p>

June 2, 2026
51. Yoga, Wellness & LinkedIn: Where to Start
<p>Thinking about using LinkedIn to attract clients, but not sure where to start?</p><p>In this listener Q&A episode, Julia answers a question from a yoga and somatic educator who wants to attract both individual students and corporate wellness clients.</p><p>Before you create a single post, there's one important question to answer: are your ideal clients actually on LinkedIn?</p><p><br></p><p><strong>In this episode, you'll learn:</strong></p><p>• How to determine whether LinkedIn is the right platform for your audience</p><p>• The difference between marketing to individuals (B2C) and organizations (B2B)</p><p>• How to research potential clients before creating content</p><p>• Why your LinkedIn profile matters before you start networking</p><p>• How Sales Navigator can help you find decision-makers inside companies</p><p><br></p><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://juliazatta.myflodesk.com/16-post-ideas" rel="noopener noreferrer" target="_blank">16 LinkedIn Post Ideas (free download)</a></li><li><a href="https://juliazatta.myflodesk.com/profile-glowup" rel="noopener noreferrer" target="_blank">Linkedin Profile Glowup</a></li><li><a href="https://juliazatta.myflodesk.com/power-hour" rel="noopener noreferrer" target="_blank">Power hour consultation</a></li></ul><p></p><p><strong style="background-color: rgb(250, 251, 255);">Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? </strong></p><p><span style="background-color: rgb(250, 251, 255);">Record it here: </span><a href="https://www.speakpipe.com/JuliaZatta" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(17, 85, 204);">https://www.speakpipe.com/JuliaZatta</a></p><p><br></p><p><strong style="background-color: rgb(250, 251, 255);">Sign up for Julia's email newsletter:</strong><span style="background-color: rgb(250, 251, 255);"> </span><a href="https://juliazatta.myflodesk.com/16-post-ideas" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">https://juliazatta.myflodesk.com/16-post-ideas</a></p><p><strong>Join the LinkedIn Visibility Sprint: </strong><a href="about:blank" rel="noopener noreferrer" target="_blank">https://juliazatta.myflodesk.com/sprint</a></p>
54 total episodes available
Recent guests on LinkedIn for Entrepreneurs
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Julia Zatta
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Emma Redfern
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Francesca Baccarella
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Colleen Nichols
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Debbie O’Hara
Guest
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