Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly.
Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We'll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.
Using PR to Stand Out as a Lifestyle Brand | Danielle Neah Amponsah
Danielle Neah Amponsah discusses PR and digital strategies for lifestyle and wellness brands with Rachel McHugh, revealing budget-friendly tactics to enhance brand visibility in this interview.
25 Jun 2025
Using Digital PR to Improve E-E-A-T Signals | Hollie Hines
Hollie Hines elucidates how digital PR enhances E-E-A-T signals for improved Google visibility, emphasizing the need for a holistic content strategy in this interview episode.
11 Jun 2025
How AI is Redefining Good PR (And The Ethical Considerations Behind This) | Raquel Pinto
Raquel Pinto examines how artificial intelligence reshapes digital public relations, emphasizing ethical considerations like transparency and human oversight for responsible AI implementation in an interview.
29 May 2025
What Journalists Wish Professionals Knew | Ria Wolstenholme
Freelance journalist Ria Wolstenholme reveals to Rachel McHugh what journalists want from PR professionals, discussing effective pitches and proper sourcing in this interview.
14 May 2025
What Makes Your Pitch Stand Out to a Journalist (According to a Health Journalist) | Rosie Taylor
In this episode, we sit down with award-winning freelance journalist Rosie Taylor, who specialises in health and consumer affairs topics for major national publications. We explore the unique advantages of working with freelance journalists versus staff writers, including their ability to pitch across multiple publications and their established relationships with editors.
Rosie shares her insights on crafting effective pitches, why research is crucial before reaching out, and how to avoid common PR mistakes that lead to ignored emails.
We also discuss the evolving expectations of expert comments in health journalism and why journalists increasingly prefer phone interviews to written comments in the age of AI-generated content.
You can find Rosie Taylor on LinkedIn (https://www.linkedin.com/in/rosietaylor/), via her website rosietaylorjournalism.com (https://www.rosietaylorjournalism.com/), or subscribe to her newsletter 'Get Featured' on Substack (https://rosietaylor.substack.com/p/lets-go) for insider tips on securing media coverage.
Check out Distinctly (https://uk.linkedin.com/company/distinctly-digital) and Rachel McHugh (https://www.linkedin.com/in/rachel-maeve-mchugh/) on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel (https://www.youtube.com/@distinctlydigital).
Like what you hear? Leave us a review!
30 Apr 2025
Why Brands Need to Get on TikTok in 2025 | Jandira Neto
In this episode of Linking Out Loud, the PR podcast, TikTok SEO expert Jandira Neto joins Rachel McHugh to discuss the evolving role of TikTok in PR and campaigns.
We discuss how TikTok has transformed brand communication from a one-way broadcast into a two-way conversation, and why authenticity has become non-negotiable in the digital landscape. We also look at the metrics of success when running campaigns on TikTok, with engagement, participation, and community interaction replacing traditional PR KPIs, and examine how TikTok has changed expectations in crisis communications by shortening response timelines and empowering consumers to hold brands accountable.
You can find Jandira Neto on TikTok at Bizdira.SEO (https://www.tiktok.com/@bizdira.seo), where she shares content about TikTok, SEO and marketing. You can also find her on LinkedIn (https://www.linkedin.com/in/jandira-neto/).
Check out Distinctly (https://www.linkedin.com/company/distinctly-digital/) and Rachel McHugh (https://www.linkedin.com/in/rachel-maeve-mchugh/) on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.
Like what you hear? Rate the podcast!
10 Feb 2025
How to Critique Your Campaign Ideas (and What to Do When They Don't Land) | Hannah Smith
Ever worry about if your PR campaign idea is actually going to work? In this episode, Rachel McHugh is joined by PR and content expert Hannah Smith to discuss evaluating PR campaign ideas. Hannah shares her framework for assessing campaigns through three key lenses: resonance, breadth of appeal, and risk.
You'll also learn valuable strategies for pivoting and tweaking your outreach when a campaign isn't landing, and discover how to rescue underperforming campaigns to achieve your coverage goals.
You can find and reach out to Hannah viaLinkedIn (https://www.linkedin.com/in/hannahsmith/) and her website,Worderist (https://worderist.com/).
And don't forget to check outRachel McHugh (https://www.linkedin.com/in/rachel-maeve-mchugh/) andDistinctly (https://www.linkedin.com/company/distinctly-digital/) on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on ourYouTube channel (https://www.youtube.com/@distinctlydigital).
Like what you hear? Leave us a review.
18 Dec 2024
Adopting AI in Digital PR Processes Without Sacrificing Quality With Chloe Chamberlain & Matt Foster
Rachel McHugh hosts Matt Foster & Chloe Chamberlain, Distinctly's experts, as they share practical insights on how to adopt AI in digital PR processes without sacrificing quality.
26 Nov 2024
Should PR Pros be SEO Experts? How SEO & Digital PR Are Evolving Together with Isa Lavahun
Isa Lavahun, a seasoned search strategist, discusses why PR pros should be SEO experts, and how foundational SEO knowledge is essential for modern PR to deliver genuine value beyond link-building.
19 Nov 2024
Regional Differences: Mastering Digital PR in Spain and LatAm with Lau Miguez
Digital PR isn’t one-size-fits-all, especially when you step into international markets. In this episode, we sit down with Lau Miguez, Freelance International Digital PR and Spanish Digital PR expert, to explore the nuances of working in Spain and Latin America - and common pitfalls to avoid.
We go through how journalism in Spain is different to the UK and US, and the importance of tailoring campaigns for cultural and regional differences. The discussion covers everything from the challenges of building media lists to the art of ideation for markets with fewer niche publications.
This episode is a must-listen for PR professionals looking to expand their outreach beyond the UK and US.
You can find Lau Miguez (https://www.linkedin.com/in/lau-miguez/), Rachel McHugh (https://www.linkedin.com/in/rachel-maeve-mchugh/) and Distinctly (https://www.linkedin.com/company/distinctly-digital/) on LinkedIn for more insights into digital PR in Spanish-speaking markets.
Lau is also launching a website, which will be included here once available.
You can also find the video version of many of our episodes on our YouTube channel (https://www.youtube.com/@distinctlydigital).
Like what you hear? Rate the show!
If you have any feedback, please let us know (https://cotykjp7dip.typeform.com/to/lncqRnpT).
12 Nov 2024
Choosing the Right PR Strategy for Your Client | Thea Chippendale
When it comes to PR, the first step towards success lies in choosing the right strategy for your brand or your client.
In this episode, we join freelance digital PR and Founder & Editor of The PR Insider, Thea Chippendale, as she shares her insights into finding inspiration and choosing the right digital PR strategy.
The episode offers advice on understanding when a client or situation will call for a certain strategy. We also explore how the "right" approach can depend on so many factors, including budget, the wider industry and more.
You can find Thea Chippendale (https://www.linkedin.com/in/thea-chippendale-84349612b/) on LinkedIn, as well as via her website (https://www.tlcfreelance.com/). You can also subscribe to her newsletter, The PR Insider (https://www.theprinsider.com/sign-up), for access to a selection of PR campaigns, trending topics and expert tips each week.
We also mention a blog on The PR Insider website, written by Marissa Pysarczuk. You can read her blog post, 'How To Persuade Clients To Take Risks With Their PR Strategies', here (https://www.theprinsider.com/post/how-to-persuade-clients-to-take-risks-with-their-pr-strategies).
Check out Distinctly (https://www.linkedin.com/company/distinctly-digital/) and Rachel McHugh (https://www.linkedin.com/in/rachel-maeve-mchugh/) on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel (https://www.youtube.com/@distinctlydigital).
Like what you hear? Leave us a review.
If you have any feedback, please let us know (https://cotykjp7dip.typeform.com/to/lncqRnpT).
12 Nov 2024
Where Does Digital PR Fit into a Broader Brand Strategy? | Stephen Kenwright
In this episode, we sit down with seasoned digital PR expert Stephen Kenwright to unpack the core elements of a good brand strategy, as well as the role of digital PR within this overarching approach.
We discuss the nuances of leveraging digital PR tactics to build brand awareness versus drive SEO efforts, and why it may not always be possible to achieve both simultaneously.
We also look at the blurring lines between traditional and digital PR, and the advantages of integrating these two disciplines to enable agencies and teams to have higher-level conversations with clients.
You can find Stephen Kenwright (https://www.linkedin.com/in/stephen-kenwright/) and Ride Shotgun (https://www.linkedin.com/company/ride-shotgun/) on LinkedIn.
Check out Distinctly (https://www.linkedin.com/company/distinctly-digital/) and Rachel McHugh (https://www.linkedin.com/in/rachel-maeve-mchugh/) on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel (https://www.youtube.com/@distinctlydigital).
Like what you hear? Leave us a review.
If you have any feedback, please let us know (https://cotykjp7dip.typeform.com/to/lncqRnpT).
7 Nov 2024
TRAILER: Linking Out Loud
Welcome to Linking Out Loud, the digital PR podcast from Distinctly.
Join host Rachel McHugh for conversations with industry experts, where they share their expertise, challenges and what it takes to succeed in PR.
Check out Distinctly (https://www.linkedin.com/company/distinctly-digital/) and Rachel McHugh (https://www.linkedin.com/in/rachel-maeve-mchugh/) on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel (https://www.youtube.com/@distinctlydigital).
Like what you hear? Leave us a review.
If you have any feedback, please let us know (https://cotykjp7dip.typeform.com/to/lncqRnpT).
Who has been a guest on Linking Out Loud
Names identified in recent episode analyses. Showing up to five guests.
Danielle Neah Amponsah
Hollie Hines
Raquel Pinto
Ria Wolstenholme
Matt Foster
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
262
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
17 ratings
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
27
Social presence
0
YouTube
64
Engagement
51
Host of Linking Out Loud?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
