Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy.
In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.
Ep 29. The Real Way to Get PR + Protecting Your Social Media Against Hackers | Solo Episode with Sonia
Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes.
I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love.
With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring.
Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you).
Key Topics:
A proven strategy for landing PR authentically
Complete security setup guide for TikTok & Instagram
Critical steps to take if your account gets hacked
Real value assessment of beauty event VIP tickets
Industry insights about beauty awards and publications
Whether you're building your creator business or protecting what you've built, this episode has the practical advice you need.
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Instagram (https://www.instagram.com/sonia.elyss/) and TikTok (https://www.tiktok.com/@sonia.elyss)
Join lipservice world (https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4), the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit (https://calendly.com/soniaelyss/profile-audit). It's the same price as a Stanley Cup but offers a way better return on investment.
24 Oct 2024
Ep 28. Building Beauty Different: How MOB Beauty's Co-Founder, Alisha Gallagher, Created True Community Through Conscious Beauty
Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty.
Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes might be played out, and how letting customers into your lab can transform brand loyalty. Plus, Alisha breaks down why being "cleaner than clean" doesn't mean sacrificing performance or fun.
If you're fascinated by the intersection of sustainability, innovation, and authentic community building in beauty, this episode is your backstage pass to understanding how one brand is doing things differently - from biodegradable packaging to community-driven product development.
Whether you're a beauty founder, aspiring entrepreneur, or just someone who loves understanding the "why" behind your favorite products, this conversation will change how you think about conscious beauty and what's possible in the industry.
Connect with MOB beauty (https://mobbeauty.com/pages/collection) on Instagram (https://www.instagram.com/themobbeauty/) and TikTok (https://www.tiktok.com/@themobbeauty?is_from_webapp=1&sender_device=pc).
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Instagram (https://www.instagram.com/sonia.elyss/) and TikTok (https://www.tiktok.com/@sonia.elyss)
Join lipservice world (https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4), the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit (https://calendly.com/soniaelyss/profile-audit). It's the same price as a Stanley Cup but offers a way better return on investment.
17 Oct 2024
Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation
Join Sonia as she sits down with beauty content creator and entrepreneur (https://www.declansminingco.com/) Kelly Rose Sarno (https://www.tiktok.com/@kellyrosesarno?is_from_webapp=1&sender_device=pc) in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies.
Highlights include:
Kelly's unexpected path from Facebook live-streaming to TikTok stardom
Balancing family life with content creation and business management
The importance of authenticity and mental health in the creator economy
Behind-the-scenes insights on brand collaborations and the Ulta Beauty Collective
Kelly's "no-BS" approach to content creation and social media strategy
Candid discussion on team building and delegating tasks as a creator
Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
19 ratings
Spotify
5.0 / 5
17 ratings
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