Are you a creator, founder, or storyteller looking to unlock the psychology behind truly impactful content?
Welcome to Built // Tell, where I break down the strategies and storytelling techniques that drive high-performing podcasts and long-form media. With experience producing branded shows, video series, and commercials for Salesforce, Toyota, Huffington Post, T-Mobile, and more, and writing episodes voiced by Alec Baldwin and Jeffrey Wright, I’m here to share the frameworks that fuel audience connection and growth.
Each episode dives into:
Content Psychology: Learn why certain narratives compel listeners and how to craft stories that resonate.
Proven Frameworks: From structuring your audio to developing a powerful hook, discover processes used by top brands.
Real-World Examples: See how big names in podcasting and long-form media bring ideas to life, and adapt their tactics to your own projects.
Whether you’re launching your first podcast, scaling a personal brand, or simply want to deepen your connection with followers, Built // Tell offers actionable insights, creative inspiration, and step-by-step guidance.
Subscribe now on Apple Podcasts or Spotify and let’s create content that truly connects and converts.
Connect with Mike on Instagram: https://www.instagram.com/mike.liguori/
Create a premier podcast with our team that builds an audience of loyal customers at https://www.liveyourtruth.media/
AI in Business: Opportunities, Risks & The Future of Human Creativity with Alex Smith
In this episode of Built To Tell, Mike sits down with Alex Smith to explore the rapidly evolving world of Artificial Intelligence and what it means for entrepreneurs, business owners, and society at large.
We dive into:
The explosive growth of AI—from AGI to the age of AI agents
How AI is reshaping human behavior, creativity, and even brain health
Why people are replacing Google search with ChatGPT, Grok, and Perplexity
What Large Language Models (LLMs) really are and how they function
The opportunities and risks of Artificial Superintelligence (ASI)
Why we may already be in the “Golden Age” of AI for business owners
How AI is freeing entrepreneurs from repetitive tasks so they can focus on creativity and human connection
Practical ways AI can help build community, enhance customer relationships, and streamline business operations
Alex’s company, Integronn, and how they’re helping founders automate, scale, and even acquire businesses with AI
If you’re a business owner wondering how to implement AI into your work—or if you just want to better understand how AI is shaping our future—this is a conversation you won’t want to miss.
🔗 Learn more about Integronn:
https://www.instagram.com/integronn
https://www.integronn.com/
Built To Tell explores the stories, tools, and ideas shaping our future—helping entrepreneurs and creators make meaningful impact.
Don’t forget to subscribe and hit the 🔔 so you never miss an episode!
12 Aug 2025TRANSCRIPT
Can You Make More Money Without Working Harder? Here’s How Nicole Cron Did It.
Tired of the hustle? Discover how Nicole Cron built a 7-figure business by shifting her beliefs around money and ditching burnout. Learn how alignment, not grind, is the real key to wealth.
What You’ll Learn in This Episode:
Why chasing money through hard work leads to burnout and what to do instead
How your money beliefs are shaping your income (and how to change them)
The difference between money energy and strategy
Nicole’s journey from broke and burned out to aligned and abundant
How to grow a business from joy, not survival
The Truth About Money: Energy vs. Effort
The idea that “hard work equals more money” has left countless entrepreneurs stuck in cycles of burnout and frustration. In this episode of Built to Tell, Mike sits down with Nicole Cron, co-founder of My Aligned Purpose, who shares a radical shift: you can make more money by changing what you believe—not working longer hours.
Nicole breaks down how money is just energy, and your beliefs are either attracting or repelling it. She dives into her journey from overworked teacher drowning in credit card debt to conscious entrepreneur running a 7-figure business. Alongside her business partner Kayla, Nicole helps women elevate their financial floor by raising their inner standards and aligning with their worth.
From belief reprogramming to the power of identity and the dangers of over-tracking your money, Nicole delivers a masterclass in wealth energetics. If you’re tired of spreadsheets and ready for flow, this conversation will change how you think about abundance.
Ready to change your money story? Subscribe, leave a review, and share this episode!
Listen & Learn More:
Podcast: https://myalignedpurpose.com/podcast (https://myalignedpurpose.com/podcast)
Freebie: https://myalignedpurpose.com/fow (https://myalignedpurpose.com/fow)
Instagram: https://instagram.com/myalignedpurpose (https://instagram.com/myalignedpurpose)
Website: https://myalignedpurpose.com (https://myalignedpurpose.com/)
5 Aug 2025
Virality is a Trap: Why Views Don’t Equal Success
Chasing virality won’t build your business. Learn why views don’t mean what they used to—and what really drives growth online. 👉 Hit subscribe for more mindset-shifting creator strategies!
What You’ll Learn in This Episode
The false promise of viral views (and why they rarely lead to sales)
The metrics that actually matter on YouTube in 2025
How focusing on trust over virality builds real, lasting impact
The difference between attention and genuine engagement
Three practical steps to shift from chasing views to creating meaningful content
In this episode of Built to Tell, host Mike Ligouri dives into Mindset Shift #4: Virality is a Trap.
So many creators, coaches, and business owners believe a viral video is the golden ticket to success. But views are just numbers if they don’t build connection, trust, and long-term relationships with your audience.
Mike breaks down why chasing virality is a losing game, why metrics like watch time, retention, and engaged views matter far more, and how you can start focusing on depth instead of width in your content strategy. If you’ve ever wondered why your viral clip didn’t bring customers knocking—or how to actually turn views into real impact—this episode is your wake-up call.
If this episode hits home, don’t forget to:
Subscribe for more content strategy and creator mindset tips
Share this with a friend or creator who needs to hear this
Links & Resources:
🎙 More Built to Tell episodes: https://www.youtube.com/@mikeliguori (https://www.youtube.com/@mikeliguori)
📩 Connect with Mike on Instagram: @mike.liguori (https://www.instagram.com/mike.liguori/)
Inside a recent episode
AI in Business: Opportunities, Risks & The Future of Human Creativity with Alex Smith
Published 19 Aug 2025 · Transcript excerpt
[…] So I think there's a lot of people that are refusing outright to use AI because they kind of look at it like the slow frog boil effect, where if they help it, if they use it, they're helping speed it along and they feel everybody has the terminator mentality of AI, which I tend to side with people like Elon who are like, yeah, there's a 10 % chance it happens, but it's a pretty small statistic. What I'm seeing as far as businesses is exactly what you said, which is it's going to get rid of the monotony. And my opinion is right now is we're in the golden age of AI because it's not smart enough to destroy 90 % of the jobs, but it's at this perfect point where we get to interact with it, we get to reduce things that are repetitive, we get to reduce things that take away from our actual creativity. […]
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