living in fierce alignment

About living in fierce alignment

Built for the Edge is a podcast about why businesses that look successful on the surface can still feel harder to run than they should — and what it actually takes to change that. Hosted by Kehla G., the show looks at what’s happening underneath stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding. We talk about leadership, decision-making, business architecture, measurement, and what needs to change when too much of the business still depends on the founder. Some episodes are solo. Some are conversations with founders, operators, and people who think differently about how businesses grow. The question underneath all of them is usually the same: what is actually happening here, and what would need to change for this business to work better? If you’ve already built something, know how to sell, and still feel like the business requires more effort than it should, you’re in the right place. 550+ episodes. Ranked in the top 2% of podcasts globally. Instagram: @kehlag If you’re in Canada — especially British Columbia — connect with me on LinkedIn: @kehlag www.kehlag.com (http://www.kehlag.com) hello@kehlag.com (mailto:hello@kehlag.com)

Publisher

Kehla G

Category

business

Language

en

Explicit

No

First episode

6 Mar 2019

Latest episode

11 Oct 2026

Latest episodes

56 of 552 episodes have a transcript.

1. 

   11 Oct 2026TRANSCRIPT

   E #552: Why Your Business Makes Money But Isn't Profitable with Pam Ivey

   Host Kehla G interviews business strategist Pam Ivey about why revenue doesn't guarantee profit and how to measure true financial health.

2. 

   7 Oct 2026TRANSCRIPT

   E #551: Why Clients Don't Stay: The Missing Piece in Your Coaching Business with Dallas Travers

   Host Kehla interviews Dallas Travers, founder of The Hive, about building client retention and integrity in coaching businesses for long-term success.

3. 

   26 Aug 2026TRANSCRIPT

   E #550: You Can’t Build a Business on Effort: Output vs. Outcome

   Host Kehla explains how to shift from measuring effort to focusing on business outcomes by treating your work as an experiment and analyzing data.

Inside a recent episode

E #552: Why Your Business Makes Money But Isn't Profitable with Pam Ivey

Published 11 Oct 2026 · Transcript excerpt

[…] We really are directed to focus on the big number, that revenue number. But I think a lot of it has to do with, they're focusing on their strengths and their passion instead of profitability. And the clear and simple definition of a business is to generate profit. Yeah. And you know what, actually, you just pointed out something really important. You're talking about how entrepreneurs get caught up in making the business about them. And if they enjoy it and they're making money, then it's successful, for example. But notice how that's about you. I'm saying this to the audience. This is about you. […]

Who has been a guest on living in fierce alignment

Names identified in recent episode analyses. Showing up to five guests.

• Pam Ivey
• Dallas Travers
• Brad Walsh
• D LeD
• Mark Guest

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

43 ratings

Spotify

4.9 / 5

105 ratings

Questions about living in fierce alignment