David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life.
Exploring Hong Kong's Vibrant Culinary Scene with Foodie's Rubin Verebes
Rubin Verebes, managing editor of Foodie, shares his journey from a kosher upbringing to becoming a prominent food journalist, highlighting Hong Kong's vibrant culinary scene and its unique spots.
26 Jun 2024
Douglas Young: A Unique Creative Journey to Retail Heaven
Our guest Douglas Young, CEO and co-founder of Goods of Desire (G.O.D.), joins us to share his fascinating journey from architecture student to becoming an icon of the Hong Kong retail landscape. Discover how Douglas' architectural background uniquely influences his design process and the balancing act between maintaining creative integrity and meeting customer expectations. Did he have family support and what were his inner motivations that drove him to success.
Brand collaboration at its finest is showcased in G.O.D.'s successful partnership with Starbucks to create a 60s-70s style Hong Kong café, proving the power of respecting local culture. Douglas talks about the uphill battle against industry copycats and the necessity of innovation to preserve G.O.D.'s integrity. This episode is packed with insights into creativity, cultural marketing, and the courage to pursue unique paths, offering listeners a rich tapestry of inspiration and wisdom.
12 Jun 2024
Kevin Huang: Navigating the Future of Media
[RE-SHARED WITH PERMISSION FROM IAB HK] Prepare to be inspired as we sit down with Kevin Huang, one of the pioneering minds behind IAB Hong Kong, to explore the phenomenal growth of this influential organization. From a handful of visionaries to a robust network of over 100 active members, Kevin takes us through the milestones and achievements, including the successful IABC 23 conference and the prestigious IAB Digital Awards. We also gain invaluable insights from his current role as COO of the South China Morning Post, where he underscores the enduring importance of authenticity and empathy in storytelling and content marketing.
We also look into the unique relevance of print media for specific audiences and advertisers, featuring a compelling example of a luxury brand’s strategic newspaper ad campaign. Plus, we examine the transformative impact of AI on storytelling and creativity, offering a glimpse into the future of media.
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Spotify
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