Il podcast dedicato a storytelling, strategia e creatività, comunicazione e brand, ma anche experience design, mostre, musei, ... e tutto quanto. Potete aspettarvi una nuova puntata ogni due settimane, se tutto va per il verso giusto. I contenuti del podcast sono in italiano.
Lo Storytelling, l'Universo e tutto quanto
Claim This Podcastby Claudio Branca
12 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇮🇹
Podcast Overview
Il podcast dedicato a storytelling, strategia e creatività, comunicazione e brand, ma anche experience design, mostre, musei, ... e tutto quanto. Potete aspettarvi una nuova puntata ogni due settimane, se tutto va per il verso giusto. I contenuti del podcast sono in italiano.
Language
🇮🇹
Publishing Since
5/12/2023
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Recent Episodes
May 12, 2023
Trend 2020: autenticità, experience ed emotional selling points
Autenticità e coerenza sono legate a doppio filo al concetto di esperienza, perché è attraverso l'esperienza che viviamo sulla nostra pelle il valore e l'utilità di quello che desideriamo. Quello dell'experience è uno dei campi più importanti su i brand si giocheranno la partita del 2020, e il banco di prova dell'autenticità del vostro purpose. Siete pronti? Gli articoli citati nella puntata sono: <ul> <li> <a href="https://www.columnfivemedia.com/culture-marketing-101-how-to-turn-your-brands-culture-into-content">Culture Marketing 101: How to Turn Your Brand's Culture into Content</a> </li> <li dir="ltr"> <a href="https://medium.com/better-marketing/why-unique-selling-points-dont-exist-7976d1ac9b98">Why Unique Selling Points Don't Exist - Better Marketing</a> </li> <li dir="ltr"> <a href="https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/agencies/a-prediction-for-agencies-in-2020-the-industry-will-delve-further-into-brand-purpose/amp/">A Prediction for Agencies in 2020: The Industry Will Delve Further Into Brand Purpose</a> </li> <li> <a href="https://www.columnfivemedia.com/what-is-brand-storytelling-and-why-should-you-care-about-it">The Top 5 Benefits of Telling Your Brand Story (and How to Start)</a> </li> </ul> Background music <ul> <li> Groovin' - 2019 texasradiofish Licensed to the public under http://creativecommons.org/licenses/by-nc/3.0/ </li> <li> Hanging Out (ft. Javolenus) - 2018 Martijn de Boer (NiGiD) Licensed to the public under http://creativecommons.org/licenses/by-nc/3.0/ </li> </ul>
May 12, 2023
Trend 2020: purpose, autenticità ed Employer Branding.
<p>Purpose e autenticità saranno i trend più importanti del 2020, e non è che puoi far andare in giro il tuo brand con una scarpa e una ciabatta...</p> <p>Valori, autenticità e scopo di brand dovranno andare di pari passo con Employer Branding e cultura organizzativa.</p> <p>Altrimenti evitate l'oroscopo 2020 di Paolo Fox: le stelle non vi sorrideranno gran ché...</p> <p> </p> <p>Gli articoli citati nella puntata sono:</p> <ul> <li><a href="https://medium.com/swlh/social-media-trends-for-2020-47ea6e696b18" target="_blank">Social Media Trends for 2020</a></li> <li><a href="https://medium.com/better-marketing/what-is-a-brand-e2432752f605" target="_blank">What Is a Brand?</a></li> <li>La reputazione delle aziende guida le scelte dei talenti — Il Sole 24 Ore, 18 novembre 2019 (edizione cartacea)</li> <li><a href="https://www.ilsole24ore.com/art/valori-aziendali-carta-vincente-non-lasciar-fuggire-talenti-ACq7U7S" target="_blank">Valori aziendali, una carta vincente per non lasciar fuggire i talenti</a> — Il Sole 24 Ore, 6 dicembre 2019 </li> </ul> <p> </p> <p>Background music</p> <ul> <li>Groovin' - 2019 texasradiofish Licensed to the public under <a style="color: #808080;" href="http://creativecommons.org/licenses/by-nc/3.0/">http://creativecommons.org/licenses/by-nc/3.0/</a></li> <li>Hanging Out (ft. Javolenus) - 2018 Martijn de Boer (NiGiD) Licensed to the public under <a href="http://creativecommons.org/licenses/by-nc/3.0/">http://creativecommons.org/licenses/by-nc/3.0/</a></li> </ul> <p> </p> <p> </p> <p> </p>
May 12, 2023
Purpose e autenticità sono i trend del 2020 per il Brand Storytelling. Siete pronti?
<p>Nella prima puntata di questa mini-serie dedicata ai trend del 2020 parliamo di brand, purpose e autenticità.</p> <p>Un'onda lunga, quella della crescente importanza dei valori e dell'integrità dei brand, che nel 2020 potrebbe arrivare a piena maturità — e finalmente farci voltare pagina sul capitolo delle fake news.</p> Gli spot raccontati in questa puntata sono: <ul> <li>"La bontà è una scelta", di Loacker: <a href="https://youtu.be/zDp6MJRjkgM">https://youtu.be/zDp6MJRjkgM</a>.</li> <li>"Una buona spesa può cambiare il mondo", di Coop Italia: <a href="https://youtu.be/GaN9N6NZfys">https://youtu.be/GaN9N6NZfys</a>.</li> </ul> <p> </p> <p>Background music</p> <ul> <li>Groovin' - 2019 texasradiofish Licensed to the public under <a style="color: #808080;" href="http://creativecommons.org/licenses/by-nc/3.0/">http://creativecommons.org/licenses/by-nc/3.0/</a></li> <li>Hanging Out (ft. Javolenus) - 2018 Martijn de Boer (NiGiD) Licensed to the public under <a href="http://creativecommons.org/licenses/by-nc/3.0/">http://creativecommons.org/licenses/by-nc/3.0/</a></li> </ul>
12 total episodes available
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- What is Lo Storytelling, l'Universo e tutto quanto?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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