Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry.
Host: Shawna Randolph
Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation
The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push.
Lori Henson from Rebuild Local News (https://www.rebuildlocalnews.org/) joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism.
For additional insights and data, visit: www.adcanadamedia.ca (https://www.adcanadamedia.ca/)
Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca (https://road55.ca/)
24 Jan 2025
Reviving Local Media: How Ontario’s New Policy Leads the Way
On this episode of Local Edge (https://www.adcanadamedia.ca/local-edge), we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue.
This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.
For additional insights and data, visit: www.adcanadamedia.ca (https://www.adcanadamedia.ca/)
Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca (https://road55.ca/)
11 Dec 2024
Local Impact: How Storytelling Drives Community Engagement
Host Shawna Randolph and guests Jennifer Henderson and Kurian M. Tharakan discuss how local newspapers use powerful narratives to drive community engagement and build lasting bonds through resonant storytelling.
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Spotify
4.4 / 5
1,037 ratings
Podcast Authority Score: 22 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
33
Social presence
0
YouTube
0
Engagement
27
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