by Magnified Media
This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.
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Publishing Since
9/18/2019
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April 26, 2025
<p>Brand name searches are one of the strongest trust signals Google looks for in 2025—and most local businesses aren’t doing nearly enough to earn them. In this episode, we show you exactly why branded search traffic matters more than ever and how to get way more people searching for you by name. No fluff, no SEO jargon—just real, actionable strategies you can use right now to turn your business into a local favorite.</p><p>You'll learn:</p><ul><li><p>Why Google rewards businesses that get searched by name</p></li><li><p>What branded searches signal to both algorithms and potential customers</p></li><li><p>How to use podcasts, video, and community events to drive branded visibility</p></li><li><p>What not to do (hint: skip the hard-selling ads and focus on value)</p></li></ul><p>Want to stop blending in and start being the business people remember? This episode gives you the blueprint.</p><p><strong>Resources Mentioned in This Episode:</strong></p><ul><li><p><a href="https://www.submagic.co/" target="_new" rel="noopener">Submagic</a></p></li><li><p><a href="https://www.captions.ai/" target="_new" rel="noopener">Captions.ai</a></p></li><li><p><a href="https://www.opus.pro/" target="_new" rel="noopener">Opus Clip</a></p></li></ul><p><strong>Common Features Across These Tools:</strong></p><ul><li><p>Auto Subtitles with speaker detection</p></li><li><p>Animated Captions (MrBeast-style, colored, zoom effects)</p></li><li><p>Resize for TikTok, Reels, Shorts</p></li><li><p>Emojis, motion text, and brand elements</p></li><li><p>AI Clip Selection from longer videos</p></li></ul><p><br></p><p><strong>About Adam Duran, Local SEO Expert</strong></p><p><a href="https://localseoin10.com">Local SEO in 10</a> is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, <a href="https://www.magnifiedmedia.net/digital-marketing-agency-los-angeles/">Los Angeles</a> & Walnut Creek, California, Magnified Media is a <a href="https://www.magnifiedmedia.net/walnut-creek-internet-marketing">digital marketing agency</a> focused on <a href="https://www.magnifiedmedia.net/local-seo-for-businesses-ca/">local SEO for businesses</a>, internet marketing, <a href="https://www.magnifiedmedia.net/national-seo-for-companies-us/">national SEO</a>, website design and qualified customer lead generation for companies of all sizes.</p><p>Magnified Media helps companies take control of their marketing by:</p><p>• getting their website seen at the top of Google rankings,</p><p>• getting them more online reviews, and</p><p>• creating media content that immediately engages with their audience.</p><p>Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.</p><p><strong>About Jamie Duran, host of Local SEO in 10</strong></p><p>Local business owner Jamie Duran is the owner of <a href="https://www.solarharmonics.com/">Solar Harmonics</a>, <a href="https://goo.gl/maps/LH9aa6k24QN2">Northern California</a>'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the<a href="https://www.solarharmonics.com/"> top solar energy equipment installer</a>, Solar Harmonics, <a href="https://www.solarharmonics.com/contact-us/">here</a>. Jamie also is the creator and panel expert of <a href="https://www.solarharmonics.com/straight-talk-solar-cast-podcast/">Straight-Talk Solar Cast</a>, the world's first podcast focused on answering the questions faced by anyone considering going solar.</p><p>Thanks for joining us this week! Want to subscribe to Local SEO in 10? <a href="https://podcasts.apple.com/us/podcast/local-seo-in-10/id1481605350?uo=4">Connect with us on iTunes and leave us a review.</a></p><p>Have a question about Local SEO? Chances are we've covered it! Go to our <a href="https://www.magnifiedmedia.net/podcast-local-seo-in-10">podcast website and check out our search feature</a>.</p>
April 18, 2025
<p>With AI flooding search results and Google keeping more traffic for itself, it might feel like SEO for your business is dead. But here’s the truth: SEO isn’t dead—it’s just different. In this episode, we break down exactly what’s changed, what strategies no longer work, and what you must focus on now to stay visible and competitive. If you're still using SEO tactics from even a year ago, you could already be falling behind. Don’t let your competition outrank you—tune in now to find out what actually works in 2025 and how to future-proof your local business online.</p><p><strong>Resources mentioned include:</strong></p><ul><li><a href="https://open.spotify.com/episode/4nyo5yNYVIdhziAxkts2fH?si=-SlvHLIjR06j7EKHSk9pzg" target="_blank" rel="noopener noreferer"><strong>Solving Business SEO: Tackling the #1 Problem with Schema⚠️</strong></a></li><li><a href="https://open.spotify.com/episode/3tm5YXJAkKKZhpi2Ym3N6s?si=eC6JqRIJSAa7W2n2Rkah4g" target="_blank" rel="noopener noreferer"><strong>What is Schema & Why Your Website Needs It</strong></a></li></ul><p><br></p><p><strong>About Adam Duran, Local SEO Expert</strong></p><p><a href="https://localseoin10.com">Local SEO in 10</a> is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, <a href="https://www.magnifiedmedia.net/digital-marketing-agency-los-angeles/">Los Angeles</a> & Walnut Creek, California, Magnified Media is a <a href="https://www.magnifiedmedia.net/walnut-creek-internet-marketing">digital marketing agency</a> focused on <a href="https://www.magnifiedmedia.net/local-seo-for-businesses-ca/">local SEO for businesses</a>, internet marketing, <a href="https://www.magnifiedmedia.net/national-seo-for-companies-us/">national SEO</a>, website design and qualified customer lead generation for companies of all sizes.</p><p>Magnified Media helps companies take control of their marketing by:</p><p>• getting their website seen at the top of Google rankings,</p><p>• getting them more online reviews, and</p><p>• creating media content that immediately engages with their audience.</p><p>Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.</p><p><strong>About Jamie Duran, host of Local SEO in 10</strong></p><p>Local business owner Jamie Duran is the owner of <a href="https://www.solarharmonics.com/">Solar Harmonics</a>, <a href="https://goo.gl/maps/LH9aa6k24QN2">Northern California</a>'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the<a href="https://www.solarharmonics.com/"> top solar energy equipment installer</a>, Solar Harmonics, <a href="https://www.solarharmonics.com/contact-us/">here</a>. Jamie also is the creator and panel expert of <a href="https://www.solarharmonics.com/straight-talk-solar-cast-podcast/">Straight-Talk Solar Cast</a>, the world's first podcast focused on answering the questions faced by anyone considering going solar.</p><p>Thanks for joining us this week! Want to subscribe to Local SEO in 10? <a href="https://podcasts.apple.com/us/podcast/local-seo-in-10/id1481605350?uo=4">Connect with us on iTunes and leave us a review.</a></p><p>Have a question about Local SEO? Chances are we've covered it! Go to our <a href="https://www.magnifiedmedia.net/podcast-local-seo-in-10">podcast website and check out our search feature</a>.</p>
April 11, 2025
<p>Verifying your Google Business Profile (GBP) is more important—and more complicated—than ever in 2025. In this episode we walk you through the exact steps to get your business verified, with a deep dive into the most common method: <strong>video verification</strong>. You'll learn how to showcase your location, prove you manage your business, and avoid the most common mistakes that lead to rejection.</p><p>Whether you're setting up a new business profile or recovering from a failed attempt, these practical tips will help you get through the process quickly and smoothly—no guesswork needed.</p><p><strong>Resources mentioned include:</strong></p><ul><li><p><a href="https://support.google.com/business/answer/15698322?sjid=2824107021982674012-NC" target="_blank" rel="noopener noreferer">Google’s official verification guide</a></p></li></ul><p>👉 If local visibility matters to your business, don’t miss this essential episode!</p><p><strong>About Adam Duran, Local SEO Expert</strong></p><p><a href="https://localseoin10.com">Local SEO in 10</a> is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, <a href="https://www.magnifiedmedia.net/digital-marketing-agency-los-angeles/">Los Angeles</a> & Walnut Creek, California, Magnified Media is a <a href="https://www.magnifiedmedia.net/walnut-creek-internet-marketing">digital marketing agency</a> focused on <a href="https://www.magnifiedmedia.net/local-seo-for-businesses-ca/">local SEO for businesses</a>, internet marketing, <a href="https://www.magnifiedmedia.net/national-seo-for-companies-us/">national SEO</a>, website design and qualified customer lead generation for companies of all sizes.</p><p>Magnified Media helps companies take control of their marketing by:</p><p>• getting their website seen at the top of Google rankings,</p><p>• getting them more online reviews, and</p><p>• creating media content that immediately engages with their audience.</p><p>Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.</p><p><strong>About Jamie Duran, host of Local SEO in 10</strong></p><p>Local business owner Jamie Duran is the owner of <a href="https://www.solarharmonics.com/">Solar Harmonics</a>, <a href="https://goo.gl/maps/LH9aa6k24QN2">Northern California</a>'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the<a href="https://www.solarharmonics.com/"> top solar energy equipment installer</a>, Solar Harmonics, <a href="https://www.solarharmonics.com/contact-us/">here</a>. Jamie also is the creator and panel expert of <a href="https://www.solarharmonics.com/straight-talk-solar-cast-podcast/">Straight-Talk Solar Cast</a>, the world's first podcast focused on answering the questions faced by anyone considering going solar.</p><p>Thanks for joining us this week! Want to subscribe to Local SEO in 10? <a href="https://podcasts.apple.com/us/podcast/local-seo-in-10/id1481605350?uo=4">Connect with us on iTunes and leave us a review.</a></p><p>Have a question about Local SEO? Chances are we've covered it! Go to our <a href="https://www.magnifiedmedia.net/podcast-local-seo-in-10">podcast website and check out our search feature</a>.</p>
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