Industry veterans Drew Thurlow + Lauren Blitzer-Wright dive into the latest in music, tech, and the ever-evolving business behind it all. From AI breakthroughs to emerging trends, they bring expert guests and insider insights straight to your ears. You’ll laugh, you’ll learn—and you might even pick up some music history along the way.
Lone Wolves S2 #9: A History of Music Royalties...and the Next One?
In this episode, Drew and LBW explore the need for a new royalty system for AI in the music industry, tracing historical precedents and proposing innovative solutions to ensure fair compensation in the age of generative AI.
Drew also trolls LBC...HARD.
Drew's article on the "Generative Usage Royalty"
https://alderbrook.substack.com/p/does-music-need-a-new-royalty-for
22 Jul 2026
Lone Wolves S2 #8: Major AI Deals...Or Not?
In this episode, Drew and LBW explore the evolving landscape of AI in music, legal implications, industry dynamics, and the future of content creation.
They share insights on how AI is transforming the industry, the legal battles ahead, and what it means for artists and fans alike.
They also argue whether climate change is a hoax.
8 Jul 2026
Lone Wolves S02 #6 Music Financing for the new Era
Key Topics
Music financing evolution
Catalog acquisitions and valuation
Impact of new distribution platforms
Artist control and rights management
Emerging trends in music royalties
Chapters
00:00 Seltzer Iced Coffee: A New Trend?
00:47 A NEW CHAPTER
00:52 Financing in the Music Industry
03:41 Royalty Advances and Distribution Companies
05:16 OMG They Did What
10:22 Not All Royalties are Created
13:16 Chely Wright Works Hard
14:24 Navigating the New Music Landscape
16:35 Take the Check, Bob
16 Jun 2026
Lone Wolves: S2 #7: The Music 3.0 Edition
We've had a flurry of news in the last two weeks: none bigger than Spotify now proclaiming to investors they are an "AI creation platform."
Is this the beginning of Music 3.0?
7 May 2026
Lone Wolves: S2 #5 The Distribution Episode
This episode explores the evolution of music distribution from physical to digital, the rise of independent distribution services, and the future challenges and opportunities in the music industry, including AI impacts and artist empowerment.
Topics
00:00 Introduction and Podcast Dynamics
01:27 CD Corekid Lost
03:07 How Thin Do These Margins Get?
09:22 Celebrate Independence
15:27 DECLARE Independence
19:37 No More Slop, Please
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
Apply to Join the Lone Wolves Community
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Keywords
music distribution, independent artists, digital music, AI in music, music industry, distribution services, artist empowerment, music technology
15 Apr 2026
Lone Wolves S2 #4 Streaming Can't Be The Only Answer
This episode explores the current state of the music industry, focusing on streaming growth, monetization strategies, and the evolving landscape of artist-fan engagement. Lauren Blitzer shares insights on industry reports, the importance of data, and innovative approaches to monetization.
Keywords
music industry, streaming, artist monetization, fan engagement, music business reports, merch rights, global markets, data analytics
Topics
00:00 Drew had martini(s)
02:27 Turns out...People (Still) Like Music!
09:01 Drew's Never Been to a Costco
16:04 Music? It's Like a Restaurant
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Apply to Join the Lone Wolves Community
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11 Mar 2026
Lone Woles S2 #3: The Numbers Episode
This episode explores the rapid growth of music streaming, the impact of generative AI on music creation, and the evolving landscape of music industry economics. We analyze key industry numbers, the rise of AI-generated music, and the implications for artists and rights management.
https://www.youtube.com/watch?v=o4CQV2rI7KY (https://www.youtube.com/watch?v=o4CQV2rI7KY)
Topics
00:00 We Too Damn Busy!!!
02:45 We Can Read Numbers
09:54 Are We Really Talking About AI Again? (Yes)
22:55 DistroKid? More Like DistroCash amirite
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
Apply to Join the Lone Wolves Community
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Follow the Lone Wolves Community
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Keywords
music streaming, AI music, industry numbers, royalties, independent artists, music technology, streaming growth, AI-generated content
18 Dec 2025
Lone Wolves S2 #2: Indie vs Major – LWC Sells Out
Hosts Lauren Blitzer-Wright and Drew Thurlow analyze the growth and market share of independent artists versus major labels, exploring the evolution of contracts and technology's impact on music distribution in this episode.
3 Dec 2025
Lone Wolves S2 #1: Our Music Journeys, Burger King to Berklee
Hosts Lauren Blitzer-Wright and Drew Thurlow share their unique music industry journeys, from Burger King to Berklee, and examine technology's impact on music business education in this interview episode.
20 Aug 2025
Lone Wolves #008: 3 Under-Reported Stories in the Music Industry (Summer 2025 Edition)
Hosts Drew Thurlow and Lauren Blitzer-Wright interview industry experts on catalog acquisitions, mechanical rights, and community building in the evolving music industry.
2 Jul 2025
Lone Wolves #007: The Latest on Music & AI
Hosts Lauren Blitzer-Wright and Drew Thurlow examine AI's growing influence on music, covering artist impact, legal issues, and audience views, in this interview.
26 Jun 2025
Lone Wolves #006: The Future of Music Tech Startups
Hosts Lauren Blitzer-Wright and Drew Thurlow examine the future of music tech startups, analyzing investment opportunities and AI's role in music creation, marketing, and rights management in this interview episode.
5 Jun 2025
Lone Wolves #005: The Future of Music in Gaming (Part 2)
Nick Venti from Tiger AI joins host Drew Thurlow in an interview to explore adaptive music technology's role in gaming, addressing music licensing challenges and the future of immersive audio experiences.
3 Jun 2025
Lone Wolves #005: The Future of Music in Gaming (Part 1)
Colin Yost discusses with Lauren Blitzer-Wright the evolving integration of music within gaming platforms like Roblox and Fortnite, addressing licensing challenges and future collaborations in this interview.
30 Apr 2025
Lone Wolves #004: The Cookie Crumbl (For Music on Socials)
In this episode, hosts Lauren Blitzer-Wright and Drew Thurlow discuss the legal action against Crumbl Cookies for unlicensed music usage and talk with Faris Bseiso from Cipher about the evolving landscape of music licensing, particularly in the context of social media. The conversation explores the challenges brands face in properly licensing music for their content, the impact of viral moments on music usage, and the need for a more efficient system to clear music rights.
Topics
00:00 Streaming is slowing & Lauren is hungry
01:37 Music use on socials
05:43 The Gray Area of Music Licensing
08:18 Challenges in Music Clearance for Brands
09:55 Introduction to Cypher and Faris Bseiso
15:27 Navigating Viral Moments in Music
18:34 Future Focus: Bridging Brands and Music Rights Holders
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Guest Faris Bseiso from Cipher
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
Apply to Join the Lone Wolves Community
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Follow the Lone Wolves Community
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Keywords
Crumbl Cookies, music licensing, social media, Cipher, brand partnerships, music industry, TikTok, Instagram, viral moments, copyright, sync licensing, lawsuit
16 Apr 2025
Lone Wolves #003: AR, VR + The Metaverse
In this episode of the Lone Wolves podcast, hosts Lauren Blitzer-Wright and Drew Thurlow dive into the evolving landscape of the metaverse, particularly its implications for music and digital ownership. The discussion highlights the differences between decentralized platforms and those controlled by corporations, such as Meta's Horizon. The hosts explore the history and future of Napster, its transition into the metaverse, and the challenges of monetizing music in virtual environments. They also examine the roles of AR and VR in enhancing music experiences and the potential for these technologies to integrate into everyday life. The conversation concludes with reflections on consumer behavior and the desire for more interactive, real-world experiences in a post-COVID world.
Topics
00:00 Introduction of the Lone Wolves Podcast and Mascot
00:42 The Evolution of Napster: From Piracy to the Metaverse
04:21 Metaverse vs AR/ VR
07:59 Understanding the Metaverse
11:33 The Role of Music in Virtual Worlds
15:50 Challenges of Monetizing Music in Gaming Platforms
19:00 The Future of AR and VR in Music and Daily Life
21:50 The Future Bet
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
Apply to Join the Lone Wolves Community
https://docs.google.com/forms/d/e/1FAIpQLSeYypAzIMIbO9W5Elqy1Otp9BXopODUVr28Vw2QdOgeIS52OQ/viewform?pli=1 (https://docs.google.com/forms/d/e/1FAIpQLSeYypAzIMIbO9W5Elqy1Otp9BXopODUVr28Vw2QdOgeIS52OQ/viewform?pli=1)
Follow the Lone Wolves Community
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Keywords
Metaverse, Napster, AR, VR, music experiences, blockchain, digital goods, monetization, consumer behavior, technology adoption
9 Apr 2025
Lone Wolves #002: The Changing Job Market in Music
In this episode of the Lone Wolves podcast, hosts Lauren Blitzer-Wright and Drew Thurlow discusses the current state of the music job market, the transformations in industry roles due to technological advancements, and the emerging financial models that are reshaping how artists can fund their projects. The conversation also explores the future of the music industry in light of these changes, emphasizing the importance of adaptability and innovation.
Topics
00:00 The Current State of the Music Job Market
10:44 The Evolution of Music Industry Roles and Technology
15:33 New Financing Models for Artists
20:30 The Future of Music and Startups
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
Apply to Join the Lone Wolves Community
https://docs.google.com/forms/d/e/1FAIpQLSeYypAzIMIbO9W5Elqy1Otp9BXopODUVr28Vw2QdOgeIS52OQ/viewform?pli=1 (https://docs.google.com/forms/d/e/1FAIpQLSeYypAzIMIbO9W5Elqy1Otp9BXopODUVr28Vw2QdOgeIS52OQ/viewform?pli=1)
Follow the Lone Wolves Community
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Keywords
music industry, job market, technology, artist financing, record labels, streaming, music roles, career transitions, music community, innovation
26 Mar 2025
Lone Wolves #001: Spotify's Loud & Clear Report
In this inaugural episode of the Lone Wolves podcast, hosts Lauren Blitzer-Wright and Drew Thurlow delve into current music industry, focusing on Spotify's recent Loud and Clear report. They discuss the economic implications of streaming for artists, the evolving landscape of super fan monetization, and the recent MLC/ Spotify lawsuit.
Topics
00:00 Introduction to the Lone Wolves Podcast
00:27 Spotify's Loud and Clear Report
04:38 The Economics of Music Streaming
06:24 The Role of Super Fans in the Music Industry
10:26 Challenges in Music Discovery and Promotion
13:27 The Future of Music Merchandising
19:18 Spotify/ MLC lawsuit
Startups Mentioned
EVEN, Softside, Fave
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
Apply to Join the Lone Wolves Community
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Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
15,348
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
26
Social presence
0
YouTube
72
Engagement
32
Host of Lone Wolves: The State of Music + Tech?
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