A few weeks ago, we introduced the uni-context—a theory that might explain why every new car is starting to look the same. This week, we go one layer deeper: identity versus character. Identity is what lets you recognise a supercar as a supercar, whether it was built in Modena or Atlanta. Character is something else entirely—it's specific to place, specific to person, and made just as much from what's "wrong" with a thing as what's "right". We talk about Chris Bangle's idea of cars as avatars...
3 Aug 2026
EP27 - The Identity Issue Pt. 1
We promised that we'd follow up with a discussion about the exterior of the Ferrari Luce. And we have. Sort of. The challenge is that, beyond slinging epithets its way, there's really not a lot to say that hasn't already been said. Or is there? In this episode, we explore the uni-context, a philosophical concept — developed by Agnes Callard — that might explain why everything is starting to look the same, including Ferrari's first EV. We also explore the movements in our garages (farewell, go...
4 Mar 2026
EP26 - The (not so) Ferrari Luce
Jony Ive and Marc Newson have made their mark with the interior of the new Ferrari Luce. The response has been predictably immediate and intense. Some see a revolutionary rethinking of how electric cars should feel. Others see a perfectly resolved collection of beautiful objects that nonetheless miss what a Ferrari should be all about What does this interior say about how we design cars, and the relationship between industrial and automotive designers and car culture? And what's t...
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