The Power of Empathy and Trust in Building B2B Brands
In this episode of our B2B marketing podcast. David Fabbri, CSO at LoSasso, sits down with Jake Weiss, Director of Creative and Brand Management at Miller Electric, to explore how leading B2B brands build trust, inspire belief, and create passionate customers.
They discuss customer-backed innovation, authentic brand storytelling, post-purchase loyalty, and why empathy is the hardest (and most valuable) tool in a marketer’s toolkit.
If you’re building a B2B brand in manufacturing, industrial, or complex sales environments, this conversation offers practical insights you can apply now.
Tune in for more insights on modern B2B marketing strategies.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Visit our website: https://www.losasso.com/
Receive our monthly newsletter: https://www.losasso.com/hitlist/
LinkedIn: https://www.linkedin.com/company/losasso-integrated-marketing/
27 Apr 2026
Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It
Discover how B2B micro-influencers drive authentic engagement and real product demand in industrial marketing. Expert strategies on creator-led insights.
8 Jan 2026
Collaborations & Community: Conversations that Move Automation Forward
Discover how collaboration and community drive innovation in automation. Featuring Jana Martin of A3 and insights from Automate 2026.
27 Oct 2025
Trusted Voices: How Peer-to-Peer Content is Reshaping B2B Marketing
Discover how peer-driven, authentic content is changing B2B marketing. Scott LoSasso and Marco Ameli explain trends, platform preferences and growth tips from EMO Hannover.
28 Jul 2025
From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead
Learn how AI search platforms are disrupting digital marketing, causing traffic drops, and what brands must do to optimize for ChatGPT, LLMs & Google AI Overviews.
28 May 2025
Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion
Scott LoSasso and David Fabbri explore how emotional branding and data-driven storytelling revolutionize B2B growth by connecting with customers on a personal level.
9 May 2025
SEO Loves Connection, Complexity and Makeovers
Digital marketing specialists Sarah Thaler and Dylan McIntyre explore how SEO connects audiences, covers topics thoroughly, and evolves to improve user experience, leading to better search rankings.
21 Mar 2025
AI in Action: Enhancing B2B Leads and Elevating Expertise
Scott Losasso and David Fabbri explore how AI enhances B2B marketing strategies, including lead enrichment and custom GPTs, to elevate expertise.
20 Nov 2024
The State of AI in Marketing: Content Strategy
David Fabbri and Sarah Thaler explore how AI provides a competitive advantage to content strategy and business, focusing on more than just content generation.
29 Aug 2024
Marketing's Most Dynamic Duo: Strategy and Creative
Louise Rasmussen and Kyle Briggs explore the symbiotic relationship between marketing strategy and creative execution, revealing how this partnership drives successful outcomes in an interview.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
23,052
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 23 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
17
Social presence
0
YouTube
72
Engagement
0
Contact LoSasso Integrated Marketing
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about LoSasso Integrated Marketing
Who hosts LoSasso Integrated Marketing?
David Fabbri and Sarah Thaler and Scott LoSasso host the show. Published by LoSasso Integrated Marketing.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does LoSasso Integrated Marketing take guests?
Yes. Guests have been identified in episode analyses.
Host of LoSasso Integrated Marketing?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
