Marketing Systems for Success: Your new home for marketing inspiration and support.
Hi, I’m Helen!
I help female business owners to show up and be seen online so that they can create a profitable business without having to sacrifice all of their free time.
In this episode of the Marketing System for Success podcast, Helen shares a behind-the-scenes look at how she’s prepared to step away from her business for a month while travelling to New Zealand and America.
She explains how she’s built recurring revenue streams (including her community and retainer-style done-for-you work) to avoid feast-or-famine cycles, and how she’s intentionally developed a client base that supports her values and boundaries.
Helen discusses the mindset wobbles she faced - control, ego, and fears about clients leaving - and how she’s practiced letting go through test runs like a previous trip to Canada.
She outlines the logistics: pausing the podcast while she’s away, scheduling some marketing in advance, documenting processes with SOPs, and delegating community sessions to clients who will run masterclasses and accountability calls - structured as fair value swaps. Her VA team will handle ongoing admin and client support, with Helen checking in periodically across time zones.
She’ll return in early April with a follow-up report, and notes that the community will reopen in April with limited spaces and done-for-you availability starting mid to late April.
00:34 Episode Setup and Trip Plan
03:09 Building Recurring Revenue
06:07 Clients Values and Flexibility
08:12 Mindset Wobbles and Control
10:21 Systems and SOPs to Delegate
12:20 Membership Coverage While Away
16:42 Switching Off and Staying Visible
21:14 Wrap Up and How to Work Together
Links:
Done For You Marketing: https://www.helendickmancoaching.com/dfy
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
11 Feb 2026
EP123: The Confidence to Be More Visible
In today's episode, Helen focuses on building confidence to become more visible in your business.
She shares personal experiences and insights on overcoming the fears of putting yourself out there, revealing how visibility can create valuable opportunities.
00:34 Building Confidence to Be More Visible
03:56 The Importance of Sharing Your Knowledge
11:01 Practical Tips for Creating Content
13:37 Conclusion and Weekly Action Challenge
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
4 Feb 2026
EP122: The Emails That Actually Convert
In this episode, Helen dives deep into email marketing.
Learn how to craft emails that convert into discovery calls, link clicks, and sales.
Helen discusses unsubscribe rates, the importance of personalized content, avoiding clickbait, and maintaining clarity and engagement in your emails.
Tune in for valuable tips on creating effective subject lines, personalizing greetings, and focusing on one clear call to action.
00:34 Diving into Email Marketing
00:54 Understanding Unsubscribe Rates
03:03 Crafting Effective Subject Lines
04:49 Personalizing Your Emails
05:26 Clear and Focused Email Content
08:22 Engaging Call to Actions
10:06 Final Thoughts and Next Steps
11:07 Conclusion and How to Connect
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
11 ratings
Podcast Authority Score: 54 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
78
Social presence
0
YouTube
0
Engagement
77
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