She's spent the season asking the questions. Now it's her turn to answer them. In this bonus episode, we turn the microphone on Brigette McGuire, the host of Love The Fan, Win The Game. From being told she couldn't play Aussie Rules football as a young girl, to coaching future tennis stars and selling Australian Open sponsorship, Brigette's sporting journey is full of twists and turns. In this conversation, Brigette shares her views on the year's biggest sports stories, fan engagement, ...
12 Oct 2026
The Fan Has Changed. Has Your Marketing?
Today's most engaged sports fans want more than tickets and merchandise. They want input. They want to pick the kit, vote on the roster, run the fantasy team, sometimes take over the club. It's called executive fandom. And it's where the next decade of fan engagement is being built. What does this mean for the marketers paying attention? Guest: Professor Brett Hutchins. Professor of Media and Communications, Monash University. Author and host of the Media Sport Podcast Series. Host: Brigette ...
28 Sept 2026
Why Sport Can't Afford to Ignore the Planet.
Not too long ago, bringing up the issue of climate change with an Australian sporting club would be met with raised eyebrows. Today, fans want their sport leading on the environment. How do sports organisations achieve this? Meet the co-founder of the Sport Environment Alliance and head of sustainability for the FIFA Women's World Cup 2023, who has been at the centre of that shift. Guest: Dr Sheila Nguyen. Co-founder, Sport Environment Alliance. Head of Sustainability, FIFA Women'...
14 Sept 2026
The Deal-Maker's Playbook: From Parliament to the A-Leagues.
The chair of the A-Leagues spent twenty years in the Australian Senate before he took the job. Now he's brokering deals between club owners, passionate fans, state governments and global investors who all want different things. What can sport learn from politics? Meet the man bringing the art of political negotiation to Australian football. Guest: The Honourable Stephen Conroy. Executive Chair, Australian Professional Leagues. Senator 1996–2016 and former Leader of the Senate. Former Mi...
31 Aug 2026
How to Build Sport Inclusion That Actually Works.
A clinical psychologist watches her sons play local sport. She notices no kids with disabilities on the playing field. She sends a cold email to the AFL. Twelve years later, every kid's football coach in Australia has access to her free training on how to include children with autism, ADHD, cerebral palsy and other conditions, and the model is being scaled across other Australian sports. What does it take to build inclusion that actually works? Guest: Professor Nicole Rinehart. Professor of C...
17 Aug 2026
Grace Brown: Why an Olympic Champion Rides Toward Fear.
In 2024, an Australian cyclist became the first rider to win the Olympic and World Championship time trial in the same year. Her Paris gold came on a rain-slicked Parisian course where she beat her closest rival by over a minute and a half. Twelve months later, with no prior experience in product development, she'd launched her own TGA-registered SPF 50 sports sunscreen brand. What does it take to win Olympic gold and then build a business from scratch? Meet the Olympic gold medallist w...
3 Aug 2026
John Bertrand: How Champions Spot Champions.
John Bertrand can size up a leader in under five minutes. Forty years on from breaking the longest winning streak in sporting history, he's still studying people for a living. The methods that won the America's Cup are the same ones he teaches businesses and sporting bodies that help them spot talent and build teams that win. So what does a world champion like John Bertrand actually look for? And how does he know when he's looking at one? Guest: John Bertrand AO, Skipper of Australia II (1983...
20 Jul 2026
The 4-Part Test Every Sponsorship Should Pass.
In 2014, the ATP approached Infosys looking for a tech solution. A decade on, Infosys is the official digital innovation partner for major tennis organisations, including the ATP Tour, it has Rafa Nadal and Iga Świątek as brand ambassadors, a humanoid robot fielding fan questions at Melbourne Park, and a match analytics platform that lifted ATP web traffic by 30%. So how is a tech brand getting tennis to work this hard? Meet the man behind it (and the four-part test he used to pick tennis in ...
Every sports marketer knows that if you love the fan, you'll win the game. Believe it or not, behind every roar of the crowd there's a contract, a media deal or a marketing call. Australian sport is a $50 billion industry. How do competitions, brands and athletes get a slice of that pie? Brigette McGuire has spent over twenty years inside the sporting world, from grassroots clubs to global brands and broadcast deals. In this new series Brigette will introduce you to the marketers,...
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