Heart-to-heart conversations for women building businesses with soul.
Welcome to At Home with Founders, the podcast where real conversations meet the real work of building a business and life with intention. Hosted by Jessica Frigon, this space is designed for visionary women founders who crave depth, alignment, and meaningful insights beyond surface-level success.
Every other Tuesday, Jessica shares thought-provoking solo reflections and raw, unfiltered conversations with founders and industry leaders navigating the highs, lows, and in-betweens of entrepreneurship.
From the inner work of leadership to the operational strategies that sustain growth, each episode is an invitation to sit down, exhale, and explore what it truly means to build a business that works for you, one that aligns with your vision, values, and the life you're here to lead.
This isn't just a business podcast - it's a HAVEN for founders who want to scale with intention, lead with clarity, and build a legacy with heart.
Come for the strategy. Stay for the soul. Let's have a conversation.
196: What 17 Years In Luxury Event Design Really Teaches You About Business and Life with Laura Ritchie
If you've ever taken on a client you knew wasn't right, missed a milestone because of a wedding weekend, or felt embarrassed to hand someone your business card, this episode is for you.
This week we're sitting down with the founder and CEO of a nationally recognized luxury wedding and event design company with over 17 years in the industry - Laura Ritchie of Grit and Grace Inc. She built her brand from the ground up, starting with $600 linen packages whispered to catering clients into a full-scale luxury firm with a waitlist, a signature aesthetic, and a name pulled from the pages of her late mother's diary.
In this conversation we get into:
The red flags on a first client call that should make you walk away immediately
Why she rebranded away from national press coverage because she was embarrassed to say her company name out loud
How she built a vendor network of "frienders" that makes every event better
The financial mistake she wishes she'd made differently from day one
What 17 years taught her about protecting your weekends, your sanity, and your joy
The real cost of saying yes to every wedding and what she does differently now
This one is honest, funny, and full of the kind of hard-won wisdom you only get from someone who has truly been in the trenches.
Connect with Laura:
Website: gritandgraceinc.com/
Instagram: @gritandgraceinc
TikTok: @gritandgraceinc
Your Resources
How Founder-Dependent is Your Business? Take the Quiz
💛 Subscribe, share, and leave a review if this episode resonated with you.
26 May 2026
196: The Real Work Behind Flawless Events: Systems, Teams & Boundaries with Luxury Planner Elle Becerra
What does it actually take to build a luxury wedding and event planning company where your name is literally the brand promise? In Episode 196, I'm sitting down with Elle Becerra, founder of Events by Elle, a luxury wedding and event planning company based in Miami that has grown from a childhood bedroom business into a full creative and production studio with a specialized team, a consulting arm, and a reputation for flawless, deeply personalized celebrations.
But this conversation goes far beyond the beautiful portfolio. Elle pulls back the curtain on what it really means to build a business in your own name, navigate the growing pains of leadership, set boundaries in an industry that never sleeps, and lead a team with intention and trust.
In this episode, you'll hear:
How Elle started her business at 21, straight out of college, with her dad as her biggest champion
The evolution from solo coordinator to a full creative studio offering design, production, and consulting
How she launched a consulting arm during COVID and why it took off far beyond what she expected
The systems she built from scratch and why customizing them to your brain is the key to real consistency
The slow, unglamorous realization that she wasn't just a wedding planner anymore, she was a CEO
The pressure that comes with having your personal name on the door and what she does to handle it
Her honest take on what a hard week really looks like and the three people who hold her steady
Setting boundaries around time availability and why it actually strengthened her client relationships
The leadership mindset shift she had to make to build a team she truly trusts
The biggest misconception people still have about the wedding and events industry
Two unforgettable wedding day moments including one that stopped her in her tracks and had nothing to do with the couple
Connect with Elle:
Website: www.eventsbyelle.com
Instagram: @eventsby_elle
TikTok: @eventsbyelle
Pinterest: www.pinterest.com/eventsbyelleinc
Your Resources
How Founder-Dependent is Your Business? Take the Quiz
💛 Subscribe, share, and leave a review if this episode resonated with you.
12 May 2026
195: What Got You Here Won't Get You There: Betting on Yourself and Entering Season Two with Ana Escalante Morejon
What does it actually take to go from corporate buyer to founder - in the real, messy, terrifying, and quietly triumphant version of that story?
Ana Escalante Morejon is the Miami-based founder behind Btwnthesheets, a genderless wellness and curated brand built on the belief that your customers deserve products with intention and a story behind them. She launched it after a layoff landed two months before her 30th birthday, and what started as an Instagram account in 2020 has become a thoughtfully built brand now entering its second season.
In this episode, Ana and host Jessica sit down for the kind of conversation that doesn't get cleaned up for the highlight reel.
In this episode, you'll hear:
How a corporate layoff during COVID became the exact push Ana needed to stop waiting for the "right" moment
Why Ana started Btwnthesheets and what that origin story says about trusting the slow build
What it actually felt like to tell people she was starting a business (and why saying it out loud was the scariest decision she made)
The moment the startup funds started to dwindle and how Ana managed the fear without letting it make her decisions for her
How she navigates creative burnout as a solo founder (and why 24–48 hours of intentional rest is her most reliable reset)
The perfectionism she had to unlearn, the student mindset she had to reclaim, and the self-knowledge she didn't expect founding a business to hand her
Where Btwnthesheets is going, including international curation, community-driven pop-ups in Miami, and a shift from launches to intentional seasonal assortments
Why Btwnthesheets uses the word ritual instead of routine and what that distinction means for how they serve their customer
This one is honest, grounded in real experience and it will stay with you.
Connect with Ana:
Website: btwnthesheets.com
Instagram: @btwnthesheets.com
TikTok: @gobtwnthesheets
Your Resources
How Founder-Dependent is Your Business? Take the Quiz
💛 Subscribe, share, and leave a review if this episode resonated with you.
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