Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.
#32: What can brands learn from Content creators? Engaging at scale, building loyalty through content with Ines Lee (Founder @ Seni Studios)
Summary
In this conversation, we explore the intricate relationship between content creation and branding.
We discuss how and what can brands learn from successful content creators, the importance of understanding user personas, and the role of tone of voice in building brand loyalty.
Ines shares her journey from academia to the creator economy, emphasizing the need for a consistent brand voice and the potential of AI tools in content marketing.
The discussion highlights the significance of distilling complex ideas into engaging content and the future of content creation in a competitive landscape.
Key Takeaways from our chat:
Creators often treat content as a product.
Brands can learn a lot from content creators.
Understanding user personas is crucial for effective content.
Tone of voice significantly impacts brand perception.
Scaling content requires a consistent brand voice.
The process of distilling complex ideas is vital for engagement.
AI tools can enhance content creation and marketing strategies.
A strong brand identity can differentiate in a competitive market.
Content should resonate with the audience's needs and emotions.
Chapters
00:00 The Intersection of Brands and Content Creation
02:37 Ines Lee's Journey from Academia to Content Creation
05:36 The Skills that Attracted Ali Abdaal
08:05 Distilling Complex Ideas into Engaging Content
10:44 Understanding User Personas and Problem Statements
13:31 Mapping Content to User Goals
16:14 The Importance of Brand Voice
18:48 Exploring Brand Personalities and Their Impact
21:31 The Role of Trust and Loyalty in Branding
23:56 Methods for Establishing a Brand Voice
28:03 The Power of Brand Voice in Consumer Loyalty
30:57 Testing Tone of Voice for User Engagement
32:54 Personalization in Brand Communication
36:32 Scaling Brand Voice Across Teams
40:27 Translating Brand Voice into Content Formats
47:21 The Future of Content and Brand Identity
3 Jul 2025
#31: Building an AI Data Engineer for Lifecycle Marketers - What Can an AI Data Agent Actually Do for Lifecycle Marketing - Ishan Rakshit (Co-founder @ Sortment | Forbes 30u30)
Ishan Rakshit discusses how AI data agents provide lifecycle marketing teams with speed and strategic clarity by granting access to usable data, shifting AI's role to an integrated data teammate in this interview.
8 Mar 2025
#30: How to Structure and Apply Cognitive Biases to Improve User Metrics with Angèle Lenglemetz (Product @ Cleo AI, ex-Wise)
Cognitive biases shape how users make decisions, but how do you apply them strategically in product, CRM, and growth—without relying on gimmicks? How do you choose and prioritise which biases can help your users?
In this episode of LTV Talks, I sit down with Angele Lenglemetz, Senior Product Manager at Cleo AI, to explore the right (and wrong) ways to use cognitive biases in your work. Angele shares how she evolved from using psychological tricks as quick wins to systematically integrating behavioral science into product strategy.
We cover:
✅ How to choose the right cognitive bias for the right problem✅ Why loss aversion, anchoring, and social proof work—and when they don’t✅ How Cleo applied biases in financial behavior change (and what backfired)✅ The 3B framework for systematically applying biases to product & CRM✅ When overusing biases hurts trust and long-term retention
Whether you’re a product manager, lifecycle marketer, or growth expert, this episode will give you a clearer, more structured approach to applying behavioral science in your daily work.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
7 ratings
Podcast Authority Score: 43 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
74
Social presence
0
YouTube
0
Engagement
32
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