Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.
LTV Talks with Karan
Claim This Podcastby Karan Tibdewal
5.0(7 reviews)
32 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
43
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social0
YouTube0
Engagement32
Podcast Overview
Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.
Language
🇺🇲
Publishing Since
2/17/2023
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43
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social0
YouTube0
Engagement32
7
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10
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excellent
Episode Length
41 minutes
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good
Show Experience
31 episodes over 2.4 years
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Recent Episodes
September 23, 2025
#32: What can brands learn from Content creators? Engaging at scale, building loyalty through content with Ines Lee (Founder @ Seni Studios)
<p><u><strong>Summary</strong></u></p><p>In this conversation, we explore the intricate relationship between content creation and branding. </p><p>We discuss <strong>how and what can brands learn from successful content creators</strong>, the importance of understanding user personas, and the role of tone of voice in building brand loyalty. </p><p>Ines shares her journey from academia to the creator economy, emphasizing the need for a consistent brand voice and the potential of AI tools in content marketing. </p><p>The discussion highlights the significance of distilling complex ideas into engaging content and the future of content creation in a competitive landscape.</p><p><br></p><p><u><strong>Key Takeaways from our chat:</strong></u></p><ul><li>Creators often treat content as a product.</li><li>Brands can learn a lot from content creators.</li></ul><ul><li>Understanding user personas is crucial for effective content.</li><li>Tone of voice significantly impacts brand perception.</li><li>Scaling content requires a consistent brand voice.</li></ul><p><br></p><p>The process of distilling complex ideas is vital for engagement.</p><ul><li>AI tools can enhance content creation and marketing strategies.</li><li>A strong brand identity can differentiate in a competitive market.</li><li>Content should resonate with the audience's needs and emotions.</li></ul><p><br></p><p><u><strong>Chapters</strong></u></p><p>00:00 The Intersection of Brands and Content Creation</p><p>02:37 Ines Lee's Journey from Academia to Content Creation</p><p>05:36 The Skills that Attracted Ali Abdaal</p><p>08:05 Distilling Complex Ideas into Engaging Content</p><p>10:44 Understanding User Personas and Problem Statements</p><p>13:31 Mapping Content to User Goals</p><p>16:14 The Importance of Brand Voice</p><p>18:48 Exploring Brand Personalities and Their Impact</p><p>21:31 The Role of Trust and Loyalty in Branding</p><p>23:56 Methods for Establishing a Brand Voice</p><p>28:03 The Power of Brand Voice in Consumer Loyalty</p><p>30:57 Testing Tone of Voice for User Engagement</p><p>32:54 Personalization in Brand Communication</p><p>36:32 Scaling Brand Voice Across Teams</p><p>40:27 Translating Brand Voice into Content Formats</p><p>47:21 The Future of Content and Brand Identity</p><p><br></p>
July 3, 2025
#31: Building an AI Data Engineer for Lifecycle Marketers - What Can an AI Data Agent Actually Do for Lifecycle Marketing - Ishan Rakshit (Co-founder @ Sortment | Forbes 30u30)
Ishan Rakshit discusses how AI data agents provide lifecycle marketing teams with speed and strategic clarity by granting access to usable data, shifting AI's role to an integrated data teammate in this interview.
March 8, 2025
#30: How to Structure and Apply Cognitive Biases to Improve User Metrics with Angèle Lenglemetz (Product @ Cleo AI, ex-Wise)
<p>Cognitive biases shape <strong>how users make decisions</strong>, but how do you apply them <strong>strategically</strong> in product, CRM, and growth—without relying on gimmicks? How do you choose and prioritise which biases can help your users?</p><p>In this episode of <strong>LTV Talks</strong>, I sit down with <strong>Angele Lenglemetz</strong>, Senior Product Manager at Cleo AI, to explore the right (and wrong) ways to use cognitive biases in your work. Angele shares how she evolved from using psychological tricks as quick wins to <strong>systematically integrating behavioral science into product strategy</strong>.</p><p><strong>We cover:</strong><br>✅ How to choose the <strong>right cognitive bias</strong> for the right problem✅ Why <strong>loss aversion, anchoring, and social proof</strong> work—and when they don’t✅ How Cleo applied biases in financial behavior change (and what backfired)✅ The <strong>3B framework</strong> for systematically applying biases to product & CRM✅ When overusing biases <strong>hurts trust and long-term retention</strong></p><p>Whether you’re a <strong>product manager, lifecycle marketer, or growth expert</strong>, this episode will give you a <strong>clearer, more structured approach</strong> to applying behavioral science in your daily work.</p><p><br></p>
32 total episodes available
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Frequently asked questions
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- What is LTV Talks with Karan?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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