Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

Luxury Listing Specialist - Dominate High End Listings In Any Market
Claim This Podcastby Michael LaFido
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Podcast Overview
Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Language
🇺🇲
Publishing Since
2/5/2017
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Recent Episodes

June 17, 2026
Luxury Lifestyle Storytelling: The Next Evolution in Listing Videos
Michael LaFido interviews marketing strategist Dan Kali about using luxury lifestyle storytelling and direct-response copywriting to create compelling listing videos that attract sophisticated buyers.

March 4, 2026
The Doctor Mindset: Start Telling The Truth. Ft. Eric Peterson
Host Michael LaFido interviews luxury real estate agent Eric Peterson on adopting a "doctor mindset" to deliver honest pricing advice and secure high-end listings in any market.

February 24, 2026
From $650k to $1.95m: How One Open House 2 Weeks Ago Landed A $3m Buyer Ft. Felita Fontenot
In this livestream-style episode, Michael LaFido shifts from interviewing service providers to spotlighting a real-world success story from one of his Luxury Mastery coaching students, Felita, a Houston-based agent with 24 years of experience. Michael frames the conversation around opportunities—explaining the difference between cold opportunities (people who don’t know/like/trust you yet) and warm opportunities (your sphere, CRM, and people who already know you). The main case study: Felita challenged her own limiting beliefs by hosting an open house at a $1.95M listing—nearly 3x higher than the most expensive open house she’d ever hosted (previously ~$650K). Despite little prep time (she hadn’t toured the home in advance and didn’t deploy as many signs as recommended), she generated strong traffic across the weekend and proved to herself that luxury buyers are “no different than everyone else”—they still respond to confidence, professionalism, and great questions. Michael and Felita unpack why this worked: the listing had been on the market for about 18 months, meaning the listing agent and seller likely felt pressure and welcomed fresh activity. Felita approached the listing agent with a win-win solution, hosted the open house, and used a clear sign-in requirement to maintain control and professionalism. The biggest breakthrough came from her ability to adapt quickly—after noticing visitors cared heavily about schools, she returned the next day with a portfolio/binder of nearby sold homes in the school zone, which helped her build authority fast. That preparation paid off: Felita built rapport with attendees and earned the opportunity to show a couple a $3M home, expanding her confidence and pipeline in higher price points—even though she hadn’t personally sold above ~$600K before. The episode closes with Michael encouraging viewers to step out of their comfort zone, leverage OPP (Other People’s Properties) with permission, and use simple video before/during/after open houses to position themselves as a trusted authority. Michael also promotes upcoming LUXE Designation training (including an April 16 Houston event) and ends with his signature motivational theme: “Prove them wrong.” Key Takeaways Luxury growth starts by chasing opportunities, not just closings. Hosting higher-end open houses can be a fast path to new relationships and confidence. Stale listings can be a strategic opening for a win-win pitch to the listing agent. Asking great questions + listening creates trust quickly, even in luxury. Adaptation wins: bring value that matches buyer motivation (ex: school-specific portfolio).
310 total episodes available with 4 transcripts
Recent guests on Luxury Listing Specialist - Dominate High End Listings In Any Market
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Dan Kali
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Eric Peterson
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Craig Grant
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Samir
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Michael LaFido
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Jay Macklin
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Nicole Gary
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Dean Jackson
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- What is Luxury Listing Specialist - Dominate High End Listings In Any Market?
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