MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
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What if the most important thing you build in your career isn’t a campaign, a brand, or even a successful career; but who you become while building them? In Episode 10 of The Making, Abeiku explores the final chapter of The Rules of the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey, and brings the entire series to a close. After nine episodes exploring campaigns, consumers, insights, branding, integration, creativity, relationships and crisis, this final conv...
3 Aug 2026
The Making - Episode 9
Trust is the one thing every brand, agency, and marketing leader depends on. Lose it, and even the best strategy can fall apart. In Episode 9 of The Making, Abeiku explores Professional Relationships & Crisis Communication from Part Ten of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey, unpacking why trust is the foundation of every successful marketing relationship—and why rebuilding it after a crisis takes far more than a well-written apolo...
27 Jul 2026
The Making - Episode 8
Every marketer wants a seat at the executive table but very few speak the language that gets them there. In Episode 8 of The Making, Abeiku breaks down Campaign Performance Measurement & Analytics from Part Nine of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey, and explains why understanding marketing analytics, attribution, ROI, ROMI, and AI is no longer optional. Most marketers love strategy. Many love creativity. But when the CEO or CFO a...
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