MAD Conversations
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Podcast Overview
<p>MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.<br>We are building an archive of marketing excellence in Ghana and across Africa.<br><br>New episodes weekly.<br><br>Subscribe to stay ahead in marketing.</p>
Language
🇺🇲
Publishing Since
3/3/2026
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Recent Episodes
June 13, 2026
The Making - Episode 3
The data said the campaign succeeded. The behaviour says otherwise. So what was the campaign actually testing? In Episode 3 of The Making, Abeiku takes on Part Four of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Consumer Insight Development and Data Interpretation. If you've ever watched a campaign hit every metric and still wonder why nothing changed, this one's for you. 📖 Get the book: Rules for the Marketing Communications Executive by Prof...
June 10, 2026
The Making - Episode 2
The consumer in your brief is not a real person. They are a clean funnel on a slide. Awareness, consideration, preference, purchase. But that is not how anyone in Accra actually buys anything. In Episode 2 of The Making, Abeiku takes on Parts Two and Three of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson and Joel Nettey: Markets, Consumers and Segmentation. If you build briefs, plan media, or read dashboards for a living, this one will make you pause. 📖Get the ...
June 5, 2026
The Making - Episode 1
How do you make work that doesn't just sell, but stays? That was the question. This is where we start finding the answer. In this episode, I sat with a book written by two people who have spent decades inside the African marketing industry, not studying it from the outside, but building it. Prof. Robert Ebo Hinson and Joel Nettey put 150 rules on paper, so the next generation doesn't have to figure it all out from scratch. And here is what those rules are really saying. African marketing does...
15 total episodes available
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Frequently asked questions
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- What is MAD Conversations?
<p>MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.<br>We are building an archive of marketing excellence in Ghana and across Africa.<br><br>New episodes weekly.<br><br>Subscribe to stay ahead in marketing.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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