The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival
Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.
MAD//Pod is a Fresh Air Production. www.freshair.audio
Tik Tok's Isobel Sita-Lumsden - Connecting Minds & Making Magic
Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business.
MAD//Pod is a Fresh Air Production for MAD//Fest
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31 Jan 2025
Lucky Saint's Kerttu Inkeroinen - Breaking Rules and Honouring Traditions
Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector.
Marketing and TDC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market.
Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions.
A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam.
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7 Jan 2025
Madpod James Kent - How Brand's Show Up in Gaming
Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand.
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11 Dec 2024
BBC Studio's Helen O'Donnell - Nurturing New Creative Talent
BBC Studios' Helen O'Donnell shares insights on Talentworks, a program that identifies and nurtures new stage talent, helping them achieve massive success.
4 Dec 2024
Secret Escapes' Stephanie Trivass - A Sparkle in the Eye
Secret Escapes' Stephanie Trivass shares the secrets behind her 'Luxury for Less' travel brand, revealing the tone of voice, boldness, and innovative thinking that drives her company's success.
27 Nov 2024
Yahoo's Steve McHenry - Being Bold, Keeping it Simple
Yahoo's Steve McHenry shares his bold approach to decision-making and simple storytelling as the UK Managing Director of a global brand with a local start-up mentality.
20 Nov 2024
Biomel's Jessica Glover - Love Your Gut
Biomel CMO Jessica Glover shares her approach to science storytelling and the importance of trusting your gut when joining a challenger brand.
13 Nov 2024
Social Element's Linn Frost- Making Social Better
Pocket Rocket and Holder of the Coffee and Cake Budget, Social Element's Linn Frost joins Michaela Hallam in this week's MAD//POD, recorded live at Madfest 2024.
They talk work culture, branded crocs and Social Element's campaign to make social media that little bit better, safer and kinder.
To find out more about Make Social Better go to: https://linktr.ee/makesocialbetter (https://linktr.ee/makesocialbetter)
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6 Nov 2024
Maggie Murphy- Fighting for a Level Playing Field
Ex-CEO of Lewes FC, Maggie Murphy talks Michaela Hallam through the blood, sweat and tears that have gone into making women's football the incredible force it is today. And her part in being a Guinness World Record holder.
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31 Oct 2024
Auto Trader's Laura McNally - Just Enough Car
Fresh Air's Director of Content, Michaela Hallam talks to Co-Marketing Director of Auto Trader, the amazing Laura McNally in our latest episode.
She tells us about how you reach new car-buying audiences, how you get away from the tropes of second-hand car dealers and how many potatoes you can fit in a car.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
22 Oct 2024
BUPA's Fiona Bosman - Monotony is Not My Thing
Fresh Air's Michaela Hallam interviews another brilliant marketer, live at MAD//Fest 2024.
This week it's BUPA's Fiona Bosman - she talks about the power of the big idea, her exciting plans at BUPA and their partnership with the All Blacks.
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15 Oct 2024
Square's Lizzie Barclay - Experimentation within a Framework
Square's VP, Head of Integrated Marketing for Europe, Lizzie Barclay spoke to Michaela Hallam about how Square are seamlessly helping small business owners and putting customers at the heart of their campaigns. And how to be more Barbie.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
8 Oct 2024
Carlsburg's Nikola Maravic and Jamie Holtum - Creating an Elegant Revolution
Global Marketing Director of Carlsburg, Nikola Maravic and Haines McGregor's Brand and Innovation Partner, Jamie Holtum, tell the story of 1664 Blanc. How it's transcended the beer market and how they've connected the dots between the elegance of the 1664 brand and the worlds of design, art and fashion.
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1 Oct 2024
Gymbox's Rory McEntee - Causing a Bit of Mischief
Rory McEntee, in his previous role at Gymbox, spoke to Michaela Hallam about getting into trouble with the lawyers, how you become bold and disruptive with your marketing and making people smile.
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24 Sept 2024
Yorkshire Tea's Dom Dwight - The Next Nearly Impossible Mission
The kids aren't putting the kettle on as often as they used to. On a mission to get us all drinking more tea, 'sensei' Dom Dwight of Yorkshire Tea talks to Fresh Air's Michaela Hallam about acting like a start up, flexing your tone of voice and his favourite type of biscuit to dunk.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
19 Sept 2024
Magnum's Tugce Aksoy - From the Freezer to Fashion
We continue with the treat in everyone's freezer - Magnum, and their newly minted Global Brand Director Tugce Aksoy. She talks to Fresh Air's Michaela Hallam about how it's her dream job, and she's positioning Magnum as an edible luxury and as fashion item.
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10 Sept 2024
Co-op Live's Amanda Jennings - Strapping Yourself onto a Rocket
Amanda 'AJ' Jennings is a legend of the industry. She rebranded the Dome to become the O2 and she led the marketing for London 2012 and the Olympic Games. When we spoke, she'd just come off the epic task of launching Manchester's Co-op Live.
She talks to Fresh Air's Michaela Hallam about how she only does bold, makes a difference in people's lives and how you go hard or go home.
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4 Sept 2024
Liquid Death's Dan Murphy - We Make Entertainment, Not Marketing
From tasering the haters, to turning troll comments into songs and giving away a fighter jet, Liquid Death is the world's noisiest, fearless and most disruptive brands.
Their SVP of Marketing - Dan Murphy - was at MAD//Fest. He spoke to Fresh Air's Michaela Hallam about making the maximum impact with restricted budgets, and ripping apart every marketing trope in the name of entertainment.
Listen to Liquid Death's 'Greatest Hates' albums on Spotify here: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw
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13 Aug 2024
Ian Houghton & Dan Brain - We Hated Events, So We Built Our Own
We kick off the MAD//Pod with the men who started it all in a pub.
Founder Ian Houghton & Dan Brain caught their breath on the last day of MAD//Fest 2024 to reflect on the journey so far and discuss where 'Glastonbury for Business people' goes from here.
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