Made For Canada

About Made For Canada

Made for Canada is the marketing podcast for small business owners and independent entrepreneurs who are done trying to make big-box or guru advice fit a business it wasn't built for. Hosted by marketing consultant Cheyanne O'Driscoll, who's worked with 250+ independently owned Canadian businesses, each episode breaks down owner-led marketing built for small budgets, limited time, and the direct customer connection bigger brands don't have. If you're a small business owner ready to grow without acting like a bigger brand, this is your show.

Publisher

Cheyanne O'Driscoll

Category

business

Language

en

Explicit

No

First episode

25 May 2025

Latest episode

5 Oct 2026

Latest episodes

63 episodes in the feed.

1. 

   5 Oct 2026

   Why Buy Canadian Shoppers Can't Find Your Small Business

   You've probably told yourself that Buy Canadian is all talk, because if people meant it, your sales would have moved by now. They mean it: they're typing "Canadian made" into a search bar, and your business isn't in the results. The proof comes from Tina Logassi of Prim Heirloom Designs, whose Etsy sales dropped in 2025 when the trade conflict started, along with data from the Canadian Federation of Independent Business and Numerator. Cheyanne breaks down why shoppers who are actively looking for Canadian businesses can't find the ones they want. You'll leave with three searches you can run in five minutes to see whether those shoppers can find you. In this episode Nearly half of small businesses say weak demand is their biggest barrier to growth 59% of Canadians say they're intentionally buying Canadian Why a customer who finds their Canadian go-to stops looking, and what that means for your revenue over the next few years The three places shoppers search now, and why none of them involve your business name Why a flag in your bio or a maple leaf on your packaging does nothing at the moment of search What Tina changed after her Etsy sales dropped, and how she ended up 20 to 30% ahead of last year Three searches to run this week to find out whether Buy Canadian shoppers can find you Timestamps 0:01 — The belief: everyone's buying Canadian, except from you 0:16 — What you'll walk away with 0:24 — Show intro 0:50 — "It's all talk" 1:24 — Nearly half of small businesses report weak demand 1:35 — 59% are intentionally buying Canadian 1:53 — Customers are choosing their go-tos now 2:49 — Once they find one, they stop looking 4:39 — Where the demand is going 5:14 — Shoppers are wise to maple washing 5:54 — The three places people search 6:35 — Why a flag or maple leaf isn't enough 7:02 — Keywords: Canadian-made, Canadian-owned and operated 8:09 — Being Canadian has to be built in 8:25 — Tina's story 9:12 — The trade conflict and the Etsy drop 9:41 — The three things we changed 10:09 — Up 20 to 30% over last year 10:52 — Two bookkeepers, one search result 11:19 — A problem you can fix this week 12:30 — The question to ask instead 13:01 — Three searches to run 13:52 — Look at who comes up instead of you 14:04 — Search, Story and Sales 14:26 — The workshop, October 22 Pull quote "Being Canadian is a fact. Being found as Canadian is a choice." Resources mentioned Register for Claim Your Canadian Advantage (https://cheyanne-s-site-1b67.thinkific.com/products/live_events/buycanadian), the free live workshop on October 22. Prim Heirloom Designs (https://primheirloomdesigns.ca), Tina's handmade keepsakes and patterns. Join the email list for weekly episodes. ( https://mailchi.mp/comarketing/authentic-marketing-weekly)

2. 

   27 Sept 2026

   Does Your Small Business Really Need to Be on Social Media?

   You've probably told yourself that if you just posted more consistently, the right clients would finally start showing up. One bookkeeper paid someone to run her Instagram and Facebook for a full year, with beautiful, authentic content, and got zero return. Drawing on eight years and 250+ Canadian independent businesses, Cheyanne breaks down why so much small business content ends up reaching peers instead of buyers, and why selling in every post pushes the right people away. She walks through how everyday, experience and expertise businesses each need a different kind of content, and why the channel you're most comfortable on is usually the right one. You'll walk away with a simple weekly posting rhythm and a backup plan for the months when life gets in the way. In this episode Why posting "book a call" on social media is like walking into a networking room and asking a stranger for a meeting The reason your LinkedIn posts keep attracting people in your own industry, and the one shift that changes who you reach Why most independent businesses only need 2–3% of their market, and what that frees you to stop doing The bookkeeper whose year of polished content brought in nothing, and what it reveals about matching content to your business Why spreading your energy across four channels gets you less than focusing on one or two A three-posts-a-week rhythm that builds trust without constantly asking for the sale How to keep showing up during your busiest months without creating anything new Timestamps 0:00 — Why brand comes before content 2:29 — Content is where marketing gets tangible 4:31 — Content builds connection, not the sale 6:23 — One-to-many: why 100 of the right people is worth it 8:27 — The networking room mistake 11:23 — Why your posts attract peers instead of buyers 13:36 — Know, like and trust 17:50 — "You are the brand" 19:07 — You only need 2–3% of your market 21:41 — Why expertise businesses have to prove it 25:55 — Everyday, experience and expertise content 30:25 — The bookkeeper with zero return 32:34 — The questions your buyers are really asking 42:10 — Using pro bono work to build proof 43:17 — Why more channels isn't better 46:35 — Choosing the channel that fits you 48:26 — What every post needs: attuned, valuable, quality 50:48 — Three posts a week: give, give, ask 53:21 — Your backup plan for busy seasons 55:13 — The monthly marketing meeting "Online is just a digital room. These are the same people out there." Resources mentioned Sign up for The Sales Growth Playbook: Fall Speaker Series with the Grow to Lead Network:  (https://tinyurl.com/yx6rjvjj) Book a Marketing Audit. (https://docs.google.com/forms/d/e/1FAIpQLSeghoJ4-Z3u9WNiCqrkRshLtasfsCOUEFt1IVM9olTtUx4_Qw/viewform?usp=header) Join the email list. ( https://mailchi.mp/comarketing/authentic-marketing-weekly)

3. 

   20 Sept 2026

   Canadians Are Changing Their Buying Habits: What That Means for Your Small Business

   You've spent the past year adapting to tariffs, higher costs, and more careful customers, and you've kept your business going through all of it. Right now something rare is happening across the country, and it won't stay open forever. Summary Canadians are changing where they shop, and 59% now say they're buying Canadian only, up 5 points since July. Cheyanne walks through why it's happening, what the research says, and why this moment is an unusually good time to win customers, whether you sell to consumers or to other businesses. You'll leave with three decisions to make this week so the demand turns into repeat customers, not a one-time bump. In this episode Why most of what we buy is habit, and why tariffs are doing to a whole country what a major life change does to one person The numbers behind Buy Canadian: 65% prefer Canadian retailers, 63% say their desire is stronger than last year, and nearly 6 in 10 are willing to pay a premium How far people are going: checking labels, tracing where products are made, and business owners looking for Canadian alternatives to the tools they've used for years The two numbers that decide your return on marketing, and why both are moving in your favour right now Two stories: a shopper whose first order becomes a habit, and a multi-million-dollar company that chose a local independent over a big agency Three decisions to make this week Timestamps 0:00 — You've spent the past year adapting 0:22 — What's getting lost in the headlines 1:01 — Numerator: 59% buying Canadian only 1:39 — Show intro 2:41 — Principle one: the psychology behind buying habits 3:39 — Why tariffs work like a life event at national scale 4:21 — Principle two: what the surge looks like 4:32 — CIRA and TD: 65% prefer Canadian, 63% say it's stronger 5:18 — BDC: nearly 6 in 10 willing to pay a premium 6:01 — Shoppers are checking labels 6:57 — The B2B side: switching away from long-used tools 7:25 — Principle three: the two numbers behind every customer 9:45 — Two things that decide who collects the return 10:14 — Why this is such an opportunity 11:57 — Story: the shopper and the cookie order 13:13 — Story: the multi-million-dollar client who chose local 14:30 — You didn't create this demand, but you can meet it 15:15 — The audit and the workshop 16:04 — Three actions for this week 17:39 — Why this reaches beyond your revenue "Capturing the demand is the start. Keeping the customer is where the return comes from." Resources mentioned Turn the Tariff Chaos Into Buy Canadian Revenue, free workshop, October 22 (https://cheyanne-s-site-1b67.thinkific.com/products/live_events/buycanadian) Buy Canadian Audit application (https://docs.google.com/forms/d/e/1FAIpQLSeghoJ4-Z3u9WNiCqrkRshLtasfsCOUEFt1IVM9olTtUx4_Qw/viewform?usp=header) Join the free one-hour workshop, Turn the Tariff Chaos Into Buy Canadian Revenue (https://cheyanne-s-site-1b67.thinkific.com/products/live_events/buycanadian), on October 22 during Small Business Week, or apply for a Buy Canadian Audit, (https://docs.google.com/forms/d/e/1FAIpQLSeghoJ4-Z3u9WNiCqrkRshLtasfsCOUEFt1IVM9olTtUx4_Qw/viewform?usp=header) with both links in the show notes.

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Spotify

5.0 / 5

6 ratings

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Guest appearances

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