Magic in the Cloud - Stories of Vision and Action Creating Magic
Where visionary executives share the pivotal decisions, breakthroughs, and leadership philosophies that transformed their businesses.
🎯 Our Guests: CROs, VPs of Sales, Digital Transformation Directors, COOs, CIOs, RevOps leaders, and GTM strategists from Financial Services, SaaS, and beyond.
💡 What You'll Learn:
CRM-driven growth strategies
Scaling teams with precision
Leadership decision-making under pressure
Data-driven transformation
Building high-performance teams
Strategic system alignment
Discover how the "Cloud" bridges bold vision with tangible outcomes that revolutionize industries and careers. From intuition-based leadership to sustainable growth frameworks, our conversations reveal the tools and strategies that enable confident leadership.
New episodes weekly. Subscribe for insights that will elevate your leadership game.
How to Build a B2B Brand That People Actually Remember | Kevin Russel Connor | EP 121
Kevin Connor is the co-founder and principal of Modern SBC — a B2B brand building and marketing communications agency serving companies from $3 million to $40 million in revenue.
In this episode of Magic in the Cloud, he joins host Joe for a wide-ranging conversation about what branding actually means for small and mid-sized businesses, how to build client relationships that last decades, and why the soft skills no AI can replicate are still your biggest competitive advantage.
Kevin's philosophy: every business has a brand by design or by default. Most small businesses are unknowingly choosing the latter — and Kevin has spent his career helping them fix that. From a dinner table that doubled as a business school growing up as one of seven kids, to a career-changing tape cassette from Earl Nightingale, to a 20-year friendship that started at a broken shoeshine machine — this is a conversation about showing up, communicating clearly, and playing the long game.
What You'll Learn:
Why every business has a brand by design or default — and why you can't afford to ignore it
The communication toolbox approach that helps B2B clients show up consistently across every channel
Why the hardest thing to teach new clients isn't about budget — it's about changing behavior
When to say no: why giving back a full retainer to protect your integrity is sometimes the right business decision
How AI fits into B2B marketing right now — and why human communication will always matter more
Why volunteering with young people is one of the most humbling and energizing things Kevin does
The "make me the third call" philosophy — and why it's become the foundation of Kevin's personal brand
Connect with Kevin Connor:
Modern SBC: modernsbc.com
Subscribe to Magic in the Cloud for conversations with entrepreneurs, marketers, and operators building something worth talking about.
13 May 2026
From Venezuela to Inc 5000: How Carlos Corredor Built a Data-Driven Marketing Agency | EP 120
Carlos Corredor is the founder of Condor Agency — a Miami-based B2B marketing agency that has earned Inc 5000 recognition three years running, with a team where half the staff are STEM graduates.
In this episode of Magic in the Cloud, he joins host Joe for a wide-ranging conversation about what it really means to be data-driven, who the mid-market B2B client actually is, and how a baseball-obsessed kid from Venezuela built one of the most analytically rigorous agencies in the US.
Carlos's story starts with Moneyball-style baseball stats in Venezuela, a failed journalism career that ended after a six-hour parking lot wait, and a master's in digital marketing in Chicago. What followed was a realization that almost every marketing agency claims to be data-driven — and almost none of them actually are.
What You'll Learn:
Why most agencies are lying about being data-driven — and what the real version looks like
The underserved mid-market B2B opportunity most agencies completely ignore
Why half of Condor's team are STEM grads and how it changes client outcomes
The #1 reason marketing and sales stay enemies — and the practical fix
Why you should always sell to the VP or CMO, never start with a junior manager
The risk-taking mindset Carlos's parents instilled — and how it fueled his entrepreneurial leap
A firsthand perspective on Venezuela today: what Maduro's capture means for 30 million Venezuelans
Connect with Carlos Corredor:
Condor Agency: https://condoragency.com/
Follow Carlos on LinkedIn: https://www.linkedin.com/in/carlos-corredor-condor/
Subscribe to Magic in the Cloud for conversations with entrepreneurs, marketers, and operators who are building something worth talking about.
29 Apr 2026
From PR to Salesforce Leader: The Career Path Nobody Talks About | Christian Belko | EP 119
In this episode of Magic in the Cloud Podcast, we sit down with Christian Belko, a Salesforce leader who took an unconventional path into the ecosystem — from PR and sports to becoming a trusted voice in CRM strategy and cloud transformation.
If you’re working in Salesforce, Revenue Operations, or CRM implementation, this episode breaks down what actually drives success (and what causes projects to fail).
One of the biggest takeaways:
👉 Salesforce doesn’t fail — poor process and misalignment do.
Christian shares real-world insights on:
Why Salesforce implementations fail
How to approach CRM and Revenue Cloud strategy
The importance of process before technology
How to improve Salesforce adoption
What AI means for the future of Salesforce careers
Whether you're an admin, consultant, RevOps leader, or exploring the Salesforce ecosystem — this episode gives you a practical lens on how to build systems that actually work.
⏱️ Chapters
00:00 Introduction – From PR to Salesforce Leadership
00:38 Meet Christian Belko (Salesforce Leader)
01:01 How He Accidentally Got Into Salesforce
02:28 First Salesforce Wins & Becoming an Admin
03:26 Learning Salesforce Without Trailhead
04:21 Career Advice: Entering the Salesforce Ecosystem
05:34 Why Self-Learning Matters in Salesforce
06:22 What Is Salesforce Leadership?
08:03 How to Make Salesforce Frictionless for Users
08:29 Biggest Salesforce Implementation Mistakes
10:40 Process First, Technology Second (CRM Strategy)
12:07 Why Salesforce Projects Fail Today
12:46 AI + Salesforce: What Changes for CRM Roles
15:39 Will AI Replace Salesforce Jobs?
16:37 How to Use AI in CRM the Right Way
17:28 Networking in the Salesforce Ecosystem
20:21 Building Relationships That Drive Career Growth
23:02 Personal Story: Early Life & Work Ethic
27:13 Lessons from Working with the Philadelphia Eagles
31:57 Life Outside Salesforce (Balance & Growth)
35:28 Career Advice: Stop Worrying About Opinions
39:31 Confidence, Leadership & Personal Standards
40:04 Where to Connect with Christian (Salesforce Community)
41:06 Outro
Too many Salesforce projects fail because teams jump straight into tools like CPQ or automation without understanding the business process.
This episode breaks down how to:
Build frictionless Salesforce systems
Align technology with real business needs
Avoid costly implementation mistakes
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