Make an IIIMPACT - The User Inexperience Podcast

About Make an IIIMPACT - The User Inexperience Podcast

IIIMPACT is a Product UX Design and Development Strategy Consulting Agency. We emphasize strategic planning, intuitive UX design, and better collaboration between business, design to development. By integrating best practices with our clients, we not only speed up market entry but also enhance the overall quality of software products. We help our clients launch better products, faster. We explore topics about product, strategy, design and development. Hear stories and learnings on how our experienced team has helped launch 100s of software products in almost every industry vertical.

Publisher

Makoto Kern

Category

technology

Language

en

Explicit

No

First episode

14 May 2024

Latest episode

29 May 2026

Latest episodes

27 episodes in the feed.

1. 

   29 May 2026

   The AI Burnout Trap: When Effort Stops Guaranteeing Progress

   Are you running as fast as you can just to stay in the same place? In this Season 2 premiere of the Make An Impact Podcast, Makoto Kern and Brynley Evans dive into the Red Queen Effect—a phenomenon from evolutionary biology and Lewis Carroll’s Through the Looking Glass that perfectly explains the burnout, anxiety, and exhaustion of the 2026 AI landscape. In this episode, we explore why "effort no longer guarantees progress" and how the baseline of competence is shifting so fast that standing still is actually falling behind. Whether you’re a senior leader, a junior developer, or a business owner, understanding this system is the key to surviving the next wave of disruption. In this episode, you’ll learn: The 1871 Origins: How a Victorian satire predicted the struggle of the modern knowledge worker. Evolutionary "Fitness": Why your success is now comparative, not absolute. The Death of the Entry-Level Role: How AI is cutting the bottom rungs off the career ladder. Legacy vs. Adaptation: Why loyalty to your past success is a "career death sentence." Augmentation vs. Abdication: Practical strategies to choose which races to run—and which to walk away from. Stop running faster. Start running wiser. Key Moments & Timestamps 00:00 (https://www.youtube.com/watch?v=uqN-0qFy0sY) – The Red Queen Paradox: Why effort no longer guarantees progress. 00:30 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=30s) – Season 2 Premiere: YouTube awards and the reality of AI burnout. 01:25 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=85s) – The Anxiety of the Gap: Trying to keep up with the weekly tech shifts. 02:15 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=135s) – Through the Looking Glass: The 1871 origins of the Red Queen Effect. 04:10 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=250s) – Cheetah vs. Gazelle: Why evolutionary fitness is comparative, not absolute. 05:45 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=345s) – The Rising Baseline: You aren't failing; the environment is moving. 06:50 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=410s) – Business Darwinism: Kodak vs. Fujifilm and the cost of loyalty to history. 08:15 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=495s) – Innovation Half-Life: Why new features become "standard" in months. 10:45 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=645s) – The 2-Year Rule: Why staying too long at one company is a career risk. 12:15 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=735s) – Death of the Entry Level: How AI is cutting the bottom rungs of the ladder. 15:30 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=930s) – The Business "Cheat Code": How IIIMPACT helps you bypass the learning curve. 18:20 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=1100s) – Skill Expiration: What happens when learning loses its payoff? 20:45 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=1245s) – Augment or Abdicate: Choosing your path in a high-velocity market. 25:00 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=1500s) – Managing "Brain Fry": Why rest is a strategic move for survival. 27:15 (https://www.youtube.com/watch?v=uqN-0qFy0sY&t=1635s) – Final Thoughts: Running wiser, not just faster, in 2026. The "Cheat Code" for Your Software Challenges | iiimpact.ai In a Red Queen system, the steepest cost is the Learning Curve. Most organizations spend years making costly mistakes while trying to build specialized software expertise internally. IIIMPACT.ai acts as your "Cheat Code." We provide instant access to over 20 years of specialized UX and AI product strategy. While the market forces you to run faster, we help you skip the "grind" and move directly to solutions that work. Reduce Go-To-Market time by 50%. Transform complex tech into intuitive human experiences. Solve in weeks what takes others years. Don't run the race alone. Schedule a free strategy session focused on your unique challenges at iiimpact.ai Follow Makoto Kern on Twitter/X for more on Agentic Workflows and UX Strategy: @makeaniiimpactyt SUBSCRIBE TO THE PODCAST ►   (https://www.youtube.com/channel/UCfV9ltRpRuggt56dVgZ3o9Q) (https://www.youtube.com/channel/UCfV9ltRpRuggt56dVgZ3o9Q) / @makeaniiimpactyt  (https://www.youtube.com/channel/UCfV9ltRpRuggt56dVgZ3o9Q) LISTEN ON: ITUNES: https://podcasts.apple.com/us/podcast... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWh6UzJUMVpHaEdfa0YtLVdnQ1kxb3RQQ01qUXxBQ3Jtc0tuTmNJcmpFN0ltSmg3M1ZGeERLQ3VuQ1ZSM0dOY1NVeklpYkpsTnBOYzUwaS1leVRzNnpXdThNVjRISUJpdG81bzJEa2x4dU1EdktuTkYtU09FUjRIWmtkakFOXzYwWFdGaEJEVFFYS0l0V3BKMlpfNA&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fmake-an-iiimpact-the-user-inexperience-podcast%2Fid1746450913&v=uqN-0qFy0sY) SPOTIFY: https://open.spotify.com/show/43NxDth... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHljSHljZEVrYjRsZEF1N0dyZVN6d1p6TWxqZ3xBQ3Jtc0tsQkZaSG1iS1hGSWpXVk9CYzl0dUt1SG0wZTVVbTBkZVJDVlk3a1Nud0Jwc0VzZkxTRVZYZloxMzE0bGZab09wVWYyUUQ4bl91aVZPUHNheGR5ZTk4Z1JUNnNvemtjYlJDRklMMWRuVUp3cDg1TmJfWQ&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F43NxDthLmfF1NFjwedNTmv%3Fsi%3D4223272eba4e4eb8&v=uqN-0qFy0sY) ADD IIIMPACT ON: INSTAGRAM:    (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblpqVmdva2VSbTdhcEthYkNEb0pBdTJPZ0VpUXxBQ3Jtc0trYjFwWHUyNzZWY1hMaFE5TnVWbWpGbTVEV2FDVmV0WWlpbVFsRV8wSEs5cDVkTzB1RzByUHNWcUxLTndYQ25GZjE5elVTUXV5NFVSMHBrbHJKNXBnY0xycGZtNHZfbmpxRTZOYjM2WS0xRWVlWnlwTQ&q=https%3A%2F%2Fwww.instagram.com%2Fiiimpactdesign%2F&v=uqN-0qFy0sY) (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblpqVmdva2VSbTdhcEthYkNEb0pBdTJPZ0VpUXxBQ3Jtc0trYjFwWHUyNzZWY1hMaFE5TnVWbWpGbTVEV2FDVmV0WWlpbVFsRV8wSEs5cDVkTzB1RzByUHNWcUxLTndYQ25GZjE5elVTUXV5NFVSMHBrbHJKNXBnY0xycGZtNHZfbmpxRTZOYjM2WS0xRWVlWnlwTQ&q=https%3A%2F%2Fwww.instagram.com%2Fiiimpactdesign%2F&v=uqN-0qFy0sY) (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblpqVmdva2VSbTdhcEthYkNEb0pBdTJPZ0VpUXxBQ3Jtc0trYjFwWHUyNzZWY1hMaFE5TnVWbWpGbTVEV2FDVmV0WWlpbVFsRV8wSEs5cDVkTz...)

2. 

   20 Nov 2025

   Is there a Dark Side to having an AI Companion?

   Is talking to an AI companion cheating? Is recreating a dead loved one with code a miracle or a curse? In this episode of Make an IIIMPACT, we dive deep into the terrifying and beautiful world of AI companionship and Digital Resurrection. We discuss the "Grief Bot" phenomenon, where people are using AI to talk to the dead, and the "Perfect Partner" trap that threatens to make human connection obsolete. We uncover the dark side of "clean" AI love and ask the question: If an AI listens perfectly and remembers everything, does it matter if it has no soul? READY TO INTEGRATE AI INTO YOUR BUSINESS? If AI is powerful enough to simulate the human soul, imagine what it can do for your business operations. Don't get left behind in the AI revolution. At iiimpact.io, we specialize in custom AI integration and consulting. We help forward-thinking companies leverage the same technologies discussed in this video to automate workflows, enhance customer experience, and build proprietary AI tools. 👉 Check out client testimonials and book a consultation to see how we have created a "cheat code" to help you launch the right software product faster and that your customers actually want to use: https://solutions.iiimpact.io Timestamps: 00:00 - Intro: The Loneliness Epidemic & Defining "Human" 04:42 - The Rise of AI Companions: Designing for Comfort or Dependency? 08:44 - The "Chinese Room" Argument: Do AI Companions Actually Feel? 20:36 - Digital Resurrection: The Dark Side of "Grief Bots" 30:14 - The Mirror & The Soul: Arrogance of Human Consciousness SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q LISTEN ON: ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913 SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8 ADD IIIMPACT ON: INSTAGRAM:  https://www.instagram.com/iiimpactdesign/ X: https://x.com/theiiimpact

3. 

   24 Oct 2025

   Is AI Making Us Forget How To Think?

   Dive into the mind-bending world of AI with "Outsourcing Our Minds: Are We Becoming Too Dependent on AI?" on the Make an IIIMPACT Podcast! Hosts Makoto Kern and Brynley Evans, AI / Product strategists at IIIMPACT, unpack the cognitive shift happening right now—where AI evolves from a simple tool to a full proxy for our thinking. From generational divides (Xennials vs. AI-Natives) to the dangers of cognitive offloading (hello, Google Effect on steroids), we explore if AI is empowering us or eroding our critical thinking. Discover future scenarios: Co-evolution (humans + AI in harmony), Atrophy (deep knowledge fades into "generative sludge"), or Hybrid (AI literacy as a core skill). But here's the real question: In a world where thinking deeply is optional, how do you ensure your business thrives? At IIIMPACT, we specialize in AI integration and consulting—turning complex AI systems into intuitive, human-empowering tools that boost efficiency without sacrificing cognition. Whether you're integrating AI agents, copilots, or custom solutions, our 20+ years of expertise can cut your go-to-market time by 50%, skyrocket NPS scores, and avoid costly pitfalls. If you're a startup, Fortune 500, or anywhere in between struggling with AI adoption, digital transformation, or UX for software products—don't outsource your success to chance. Schedule a FREE strategy session at https://iiiimpact.io and let's co-evolve your AI journey. Don't build your company's future on a foundation of sludge. At IIIMPACT, we don't just "add AI." We are enterprise-level UX strategists who design the "Hybrid" future. We build "cognitive scaffolding" that amplifies your team's intelligence, turning "Analog Thinking" into your new competitive advantage. Before you invest another dollar in an AI integration that's hollowing out your company's brain, you need to hear this. Book a free, no-obligation AI Strategy Session with our expert team. Let's build an AI that makes your team smarter, not replaceable. ➡️ https://solutions.iiimpact.io Timestamps: 00:00 Intro: The Cognitive Shift 02:00 Framing the AI Landscape 05:30 Generational Impacts 12:00 Cognitive Offloading: Help or Harm? 18:00 Future Scenarios 29:00 Closing: Deep Thinking in an AI World SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q LISTEN ON: ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913 SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8 ADD IIIMPACT ON: INSTAGRAM:  https://www.instagram.com/iiimpactdesign/ X: https://x.com/theiiimpact

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