Make Better

About Make Better

If you're not obsessed with the podcast advertising space then this podcast will be boring af. We like to say Make Better is the Facebook ad library for Podcast Ads! Join us as we explore the latest trends, strategies, and techniques for creating effective podcast ads. Each episode features real-world examples of ad reads from your favorite brands, offering practical takeaways, ad inspiration, best practices, and more. Make Better regularly hosts top industry experts to share their insights and experiences in the podcast advertising space, providing valuable perspectives on what makes a good, better, and great ad. From beginner to seasoned pro, the Make Better Podcast has something for everyone looking to achieve their podcast advertising goals. So whether you're looking to maximize your ROI, increase your brand awareness, or simply get inspo on all things podcast ad creative, tune in to the Make Better Podcast and start making better ads today!

Publisher

Podscribe

Category

business

Language

en

Explicit

Yes

First episode

28 Apr 2023

Latest episode

26 Nov 2024

Latest episodes

7 of 20 episodes have a transcript.

1. 

   26 Nov 2024TRANSCRIPT

   S1 E20: The Evolution of Podcast Advertising: Insights with Grant from Right Side Up

   Grant from Right Side Up shares expert insights on the evolution of podcast advertising, revealing the power of data-driven strategies and nuanced audience engagement for effective brand awareness and direct response.

2. 

   15 Aug 2024TRANSCRIPT

   S1 E 19: Podcast Marketing Mastery: Top 10 Lessons in Podcast Advertising from Eric Smith

   In this insightful episode of Make Better, we are joined by Eric Smith, SVP of Growth at Incremental Media, to delve deep into the world of podcast advertising. Eric, with nearly a decade of experience in the podcasting landscape, shares the top 10 lessons he has learned about making podcast ads work. Eric breaks down why podcast ads are among the most effective forms of influencer marketing, the crucial role of host-read endorsements, and why some podcasts consistently deliver outstanding results. We delve into the challenges of dynamic ad insertion, the complexities of promo code tracking, and why e-commerce brands often see the best returns from podcast ads. From understanding why mid-sized companies see the most impact to navigating the challenges of dynamic ads and promo code leaks, Eric offers practical advice and actionable insights that any marketer can apply. This episode is packed with actionable advice for brands of all sizes. Whether you're a startup trying to break through, a mid-sized company ready to scale, or a Fortune 500 brand looking to diversify, Eric's insights will help you optimize your podcast advertising strategy. Learn how to effectively test and scale your campaigns, why personalization in influencer outreach can make or break your success, and the evolving tools that are making podcast attribution more reliable than ever. Whether you're new to podcast advertising or looking to optimize your existing campaigns, this episode is packed with valuable information that will help you maximize your podcast ad ROI. Discover the importance of host-read ads, the nuances of tracking success in this emerging channel, and why patience and proper setup are key to making podcasts a core part of your media mix. Don't miss this deep dive into the world of podcast advertising—packed with practical tips and strategic advice that you can start implementing today. Whether you're new to podcast ads or a seasoned marketer, Eric's experience and wisdom offer invaluable guidance for making the most out of this powerful medium. Tune in now to learn how you can make your podcast advertising campaigns more effective and, ultimately, make better marketing decisions. Tune in to learn how to harness the full potential of podcast advertising and take your brand to the next level!

3. 

   14 Mar 2024TRANSCRIPT

   S1 E18: Pixel Progress Not Perfection: How, What, and Why Pixel-Based Attribution for Podcast Advertising

   In this episode of "Make Better," hosts Amelia Coomber and Adam McNeil take us on an immersive journey into the world of pixel-based attribution for podcast advertising. As the podcast landscape evolves, understanding the nuances and capabilities of this technology becomes essential for advertisers seeking a better ROI and publisher looking to increase ad dollars. Representing Podscribe, Amelia Coomber unravels the complexities surrounding pixel-based attribution. She articulates how, despite its imperfections, this innovative approach is revolutionizing podcast advertising by addressing longstanding challenges. Amelia provides an in-depth explanation of how pixel-based attribution tracks the listener's journey from exposure to podcast ads to making a purchase, establishing an unprecedented connection between marketing efforts and consumer behavior. From the perspective of an advertiser, Adam McNeil shares his insights on transitioning from traditional, imprecise attribution methods such as promo codes and vanity URLs to the more insightful pixel-based attribution. Despite its imperfections, Adam emphasizes how this advancement offers an unmatched level of insight into campaign effectiveness, marking a significant stride towards more effectively measuring and optimizing ad impact. Together, Amelia and Adam delve into the mechanics, advantages, and transformative potential of advanced measurement techniques and full-funnel, multi-touch attribution in podcast advertising. This episode is a deep dive into the operational principles of pixel-based attribution, the hurdles of its implementation, privacy implications, and its profound benefits for both advertisers and podcasters. High-Level Takeaways: In-Depth Look at Pixel-Based Attribution: An exploration into the mechanics of pixel-based attribution, showcasing how this technology tracks listener actions from ad exposure to purchase. Transforming Podcast Advertising: Insight into how pixel-based attribution overcomes traditional measurement hurdles, offering a more nuanced understanding of listener behavior and the tangible outcomes of advertisement conversions. Podscribe's Cutting-Edge Approach: An examination of Podscribe’s innovative strategies in full-funnel, pixel-based attribution. This includes the use of diverse attribution models tailored to meet the specific needs of various brands and publishers, ensuring accurate performance assessment and optimization. Benefits Across the Board: A discussion on the profound implications of adopting pixel-based attribution for advertisers seeking campaign optimization and podcasters looking to secure and sustain sponsorships through demonstrable evidence of ad performance. Facing the Future: A thoughtful consideration of the challenges and opportunities presented by pixel-based attribution, including privacy concerns, the technical intricacies of implementation, and the technology's potential to foster growth and attract investment in podcast advertising. A Call to the Industry: A call to action for advertisers and podcasters alike to embrace pixel-based attribution for a deeper and more comprehensive understanding of their campaigns' impacts. This technology not only offers a pathway to optimizing advertising strategies but also heralds a new era of transparency and accountability in the digital audio space. Brought to you by Podscribe

Inside a recent episode

S1 E20: The Evolution of Podcast Advertising: Insights with Grant from Right Side Up

Published 26 Nov 2024 · Transcript excerpt

[…] And there's such a nuanced conversation of what a direct response brand is versus brand awareness is, are they the same? Can they be the same? I don't know what your thoughts are, but I would love to hear them. Yeah, that's great. I'm, I'm smirking because I was literally going to go into like redefining as the first seven of me answering this question. So that's great. I agree with you. I think I think there's muddy waters all around, right? And so some clarification is necessary. And I think this is like a subjective thing too, right? So my personal opinion is that, you know, the answer to that question lies in how are the brands assessing the success of the campaign, right? […]

Podcast Authority Score: 5 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

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0

Social presence

0

YouTube

0

Engagement

26

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