Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility.
Hosted by Felix Kilbertus and Wolfgang Philipp.
Can customer clinics really tell us which design is right? Customer feedback can reveal real problems and test clear hypotheses – but when it starts defining direction, it can turn uncertainty into consensus rather than better decisions.
Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e2-should-customer-clinics-guide-design-decisions
20 Sept 2026
When Is a Vehicle Successful?
What does it really mean for a vehicle to be successful? Sales, profit, brand impact, and cultural influence can tell very different stories – and the way we define success shapes the products we build.
Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e1-when-is-a-vehicle-successful
6 Sept 2026
Who Are We Actually Prioritizing?
Who are we actually prioritizing – and how can a clear brand help us make better decisions when everyone has their own priorities?
Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e5-who-are-we-prioritizing
23 Aug 2026
Is Our Customer the Same in Every Market?
Are customers really different in every market – or do we make them different by starting with the market instead of the brand?
Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e4-customer-same-every-market/
9 Aug 2026
Are Our Target Customers Real or Constructed?
When a brand decides to reach a new target customer, are we discovering a real opportunity — or constructing a customer around the product we already want to build?
Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e3-target-customers-real-constructed/
26 Jul 2026
What Happens When We Design for Multiple Users?
The more users a product tries to satisfy, the harder it becomes to create something that truly stands for anyone.
Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e2-what-happens-when-we-design-for-multiple-users
12 Jul 2026
Who Is This Car Truly For?
If everyone is your customer, every decision becomes a compromise.
Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e1-who-is-this-car-truly-for/
28 Jun 2026
What If Our Why Isn’t Convincing Anymore?
When the original "why" loses its power, brands often mistake recognition for meaning.
Explore the ideas behind this episode on our website:make-it-pretty-please.com/s1e5-what-if-our-why-isnt-convincing-anymore/
14 Jun 2026
From a Brand Perspective: Does This Product Belong to Us?
Not every market opportunity is a brand opportunity. As portfolios expand and technologies converge, brands need clear criteria for deciding which products strengthen their identity — and which dilute it.
https://make-it-pretty-please.com/s1e4-from-a-brand-perspective-does-this-product-belong-to-us/ (https://make-it-pretty-please.com/s1e4-from-a-brand-perspective-does-this-product-belong-to-us/)
31 May 2026
From a Product Perspective: How Can Brands Grow in the New Era?
In an industry shaped by convergence, growth no longer comes from adding features alone, but from creating clearer meaning.
31 May 2026
What Is This Vehicle Supposed to Change for Our Brand?
A vehicle should not only expand a portfolio — it should reinforce or strategically evolve what the brand stands for.
31 May 2026
Why Are We Building This Car at All?
Many OEMs are optimizing products before fully clarifying what those products are supposed to mean.
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