This five-part podcast series will motivate you to think differently about the advertising content you produce, and the messages we all consume. Brought to you by shEqual, a Women’s Health Victoria initiative aiming to promote gender equality within advertising industry. The Make It shEqual podcast is hosted by Sarah Davidson. Throughout the series, you will hear from gender equality experts, senior advertising professionals, and top Australian brands, leading the way in re-shaping the industry to authentically represent all people in ads, and how this is benefiting their bottom line.
5. Everyone has a role to play | Dalton Henshaw and Lauren Zappa talk leadership, male allyship and parenthood within the advertising industry
Welcome to the fifth and final episode of Make It shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson is joined by Manager of the shEqual program at Women’s Health Victoria, Lauren Zappa and Founder and CEO of Bullfrog Media, Dalton Henshaw.
Explored in this episode:
The challenges of being a parent for women in advertising and the difficulty of returning to the industry after parental leave.
What workplaces can do to become a more inclusive space for parents.
The link between workplace culture and advertising.
How can men be allies for gender equality?
Advice for other males, especially senior male leaders in the advertising industry.
How agencies can push for more realistic and authentic portrayals when working with resistant clients.
For more information on the work of shEqual (https://www.instagram.com/shequal_aus/) including the research report (https://shequal.com.au/progressive-advertising/) this podcast is based off, and how you can get involved, head to our website (https://shequal.com.au/) and subscribe (https://shequal.com.au/subscribe-to-our-newsletter/) to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
22 Aug 2023
4. The creative process of advertising to achieve real, authentic, and diverse portrayals of all people | Phoebe Sloane and Olivia Alatavilla
Welcome to episode four of Make it shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson sits down with Phoebe Sloane, a Senior Copywriter at Clemenger BBDO and Olivia Alatavilla a Director at The Producers. Both of these women are advocates for real, authentic, and diverse portrayals of people in ads and in this episode they share their insights with us.
Explored in this episode:
Phoebe and Olivia’s extensive experience behind the scenes of the advertising industry.
The opportunities to incorporate diversity and authenticity throughout the ad creative process.
Advertising is very much inspired by culture but very much contributes to it as well and can perpetuate parts of culture in good and bad ways.
How advertising can contribute to either promoting or hindering gender equality.
How ‘The Aunties’, a mentoring and support system for women and marginalised genders working across the creative space has made an impact in fostering a more inclusive industry.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual (https://www.instagram.com/shequal_aus/) including the research report (https://shequal.com.au/progressive-advertising/) this podcast is based off, and how you can get involved, head to our website (https://shequal.com.au/) and subscribe (https://shequal.com.au/subscribe-to-our-newsletter/) to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
22 Aug 2023
3. Pushing boundaries with Modibodi and Holme Beauty | Examples of advertising done well
Welcome to episode three of Make It shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson explores two brands who are leading the way in authentically representing women and gender diverse people in ads, Modibodi and Holme Beauty.
Explored in this episode:
A case study on Modibodi, championing uncomfortable conversations, pushing the advertising boundaries and the commercial success that followed.
How any brand can include more positive portrayals of gender and create more genuine and authentic advertising content.
Hilary Holmes shares why and how Holme Beauty is turning the cosmetics industry on its head.
Why it makes good business sense to show realistic and authentic representations of people in your advertising.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual (https://www.instagram.com/shequal_aus/) including the research report (https://shequal.com.au/progressive-advertising/) this podcast is based off, and how you can get involved, head to our website (https://shequal.com.au/) and subscribe (https://shequal.com.au/subscribe-to-our-newsletter/) to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
22 Aug 2023
2. The ‘ticked box’ isn’t enough | How to move past tokenism in advertising
Welcome to episode two of Make it shEqual, the Podcast empowering advertising to get equal. In this episode our host, Sarah Davidson is speaking with National Marketing Manager at Coles, Alex Piercy and hearing from Rosie Chong on her personal experience around media representation and working in the media industry as a first-generation Asian-Australian.
Explored in this episode:
As a marketer, your campaigns have the power to push against or reinforce damaging stereotypes.
The frameworks available to help creative, marketing and communications professionals create progressive and inclusive advertising.
It isn’t about ticking boxes, it is time to move past tokenism to show depth of character and point of view.
How to stand up and push for more realistic and authentic portrayals in your work.
Advertisers and content creators hold tremendous power and influence, and with the right knowledge, skills and commitment, can use this power to promote better equality in ads.
Rosie Chong’s experiences and perception of how Asian-Australians and Asian culture more broadly are represented in Australian media and how this has changed over her lifetime.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual (https://www.instagram.com/shequal_aus/) including the research report (https://shequal.com.au/progressive-advertising/) this podcast is based off, and how you can get involved, head to our website (https://shequal.com.au/) and subscribe (https://shequal.com.au/subscribe-to-our-newsletter/) to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
22 Aug 2023
1. You can’t be it if you can’t see it | Why stereotypical advertising is a bad business move
Welcome to the very first episode of Make It shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson sits down with Senior Project Coordinator for shEqual and Gender Equality Specialist, Rebecca Morgan, Regional Creative Head of Kantar Insights, Irene Joshy, Respect Victoria CEO, Emily McGuire and AFLW Star, Darcy Vescio.
Explored in this episode:
Where does Australia sit in relation to the use of authentic, realistic and equal representations of people in ads?
Positive gender portrayals and how they lead to a high commercial impact.
What are the real-world implications of sexist and stereotypical advertising?
Missing representation and misrepresentation of women in advertising and the real dangers that this can cause.
LGBTQIA+ representation in advertising and the media and why it is so important.
The opportunities for brands and the broader advertising industry to get involved in pushing for more authentic and genuine portrayals of LGBTIQ and gender diverse people in advertising.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you can listen to all the episodes of Make It shEqual.
For more information on the work of shEqual (https://www.instagram.com/shequal_aus/) including the research report (https://shequal.com.au/progressive-advertising/) this podcast is based off, and how you can get involved, head to our website (https://shequal.com.au/) and subscribe (https://shequal.com.au/subscribe-to-our-newsletter/) to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
17 Aug 2023
Make It shEqual Trailer | Empowering Advertising to Get Equal
Welcome to the Make It shEqual Podcast!
This is a podcast empowering advertising to get equal and it is brought to you by shEqual.
Join our host Sarah Davidson and our extensive lineup of incredible guests including Phoebe Sloane, Darcy Vescio, Rosie Chong, Dalton Henshaw, Hilary Holmes to name a few.
With five fantastic episodes you can look forward to:
Insightful conversations with industry leaders and experts.
An exploration of what Australian consumers actually want to see.
Understanding what it looks like to go beyond the diversity tick to show depth of character and point of view.
Hearing from the brands who leading the way in authentically representing women and gender diverse people in ads, and learn how the approach they are taking, benefits the bottom line.
We hope you enjoy this series, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual (https://www.instagram.com/shequal_aus/) including the research report (https://shequal.com.au/progressive-advertising/) this podcast is based off, and how you can get involved, head to our website (https://shequal.com.au/) and subscribe (https://shequal.com.au/subscribe-to-our-newsletter/) to our monthly newsletter.
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