How do I create a brand that stands out? How do I write copy that connects and converts? How can I attract dream clients and make sure my offers make that money, honey?
Welcome to the Make Over Your Marketing Podcast, where we'll dive into all of this and more. Every week, host and copywriter Erika Holmes delivers mini workshops, step-by-step guides and before and after case studies that'll inspire you make over your own marketing.
Whether you're launching a new business, course, product or service, or you're ready to "level up" your brand, master email marketing, or troubleshoot an offer that just isn't working, you'll find all the tactics and motivation you need right here.
On Make Over Your Marketing, you can expect Copy and Website Makeovers (duh), tactical tips, and step-by-step guides designed to make sure you know how to talk about your product, course or service like a pro. You'll walk away from every episode with a few aha moments and actionable tips you can start using in your marketing ASAP.
Ready for your makeover?
As a copywriter, one of the most common questions people ask me and one of the #1 struggles entrepreneurs like you and I face is, “What do I write about... ? What do I say about ... ?”, followed closely by, “I hate talking about myself. Do I have to?”
Now, I have a deep love of all things pop culture, movies, and entertainment, so my goal for this workshop is to help you go from “Clueless” to “She’s All That” when it comes to talking about your business.
3 Mar 2021
The Ultimate Rebranding Checklist
I’m going to share the branding essentials most people skip over -- but these are the elements that give your brand true dimension, wow factor and staying power. Armed with this checklist, you’ll know exactly what you need to tackle to create an irresistible brand that people pay premium prices for.
17 Feb 2021
What To Say In Your Welcome Sequence
In this episode, I’m going to share my 7-email framework for writing your irresistible welcome sequence. I call it my Happily Ever After framework. I’m answering the question, what do you say in your welcome sequence?
As an email copywriter, this is definitely one of the most common questions I get asked and it’s where most people tend to get stuck. Well, today's your lucky day because I'm going to share exactly what the goal of each email should be.
3 Feb 2021
Creating a High-Touch Experience Using your Automated Welcome Sequence
Automation is a huge buzzword in the online space no matter what stage of business you’re in. In this episode, we're exploring and encouraging you to think about how you can use email automation to deliver a high-touch sales experience that feels more like a one-on-one interaction.
20 Jan 2021
How To Lose An Email Subscriber in 10 Days
In this episode, we're talking about what not to do in your welcome sequence if you don’t want your email subscribers to hit unsubscribe or ghost you, aka never open your emails.
After all, people sign up to your list for a reason. Now now the ball is in your court in terms of whether or not they stick around. So are you ready to dive into the most common mistakes I see service providers making in their welcome sequence?
6 Jan 2021
The Secret Sales Weapon Most Service Providers Are Missing
In this episode, we’re going to break down exactly what a welcome sequence is, why you need one, and we’ll also talk about some possible goals for your welcome sequence.
I can not tell you how awesome it is to know now, that this welcome email sequence I wrote almost 3 years ago now is still running in the background, welcoming new people into my world on a daily basis. There is some serious magic to that and it’s a really powerful tool in building that know, like and trust factor and ultimately, getting more leads and sales in your business, whether you’re a service-based business or you have small group programs.
21 Oct 2020
4 Reasons Your Offer Isn't Converting
In this episode we're talking about why people aren't signing up for your webinar, buying your course, or booking a discovery call for your one-on-one services. Hint: It's not about throwing more marketing spaghetti at the wall. It's about getting crystal clear on your messaging. We'll talk about the 4 messaging mistakes keeping your ideal client from buying your stuff.
30 Sept 2020
Daily Routine Makeover: Covid Edition
9 Sept 2020
13 Canned Email Templates Every Service Provider Needs
For the most part, over the past almost 6 years, it’s been repeat business and referrals. It’s not just because I happen to be, not to toot my own horn, very good at what I do. I also put in a lot of effort to take great care of my clients and communication is the #1 thing. So today, we are chatting about 13 pre-written emails you should have in your business if you’re a service provider.
22 Jul 2020
5 Email Marketing Rules To Live By
Human beings are obsessed with checking emails. We’re all a little like Tom Hanks and Meg Ryan in "You’ve Got Mail," anxiously awaiting the next must-read email.
The average person gets more than 100 emails per day. So how are you making sure that the person receiving your email is opening your email, reading it, and actually taking action on it?
Well, in today’s episode, I’m going to share 5 tips for crafting emails that get people read, and more important, take action on.
8 Jul 2020
The Key Elements for Creating and Delivering a Killer Proposal
If you're a service provider, a proposal is probably the last thing standing between a yes and a no. And if you’re creating and presenting your proposal the right way, you can drastically increase your close rates.
In this episode, I’m going to take you through the key elements a great proposal experience should have. So you can get fully booked, raise your prices, and position yourself as the badass you are.
3 Jun 2020
6 Business Tools I Can't Live Without
When I first started my copywriting business five years ago, I ran it on just a few basics: Microsoft Word, Wave Apps for invoicing, and HelloSign for contracts. But, as I’ve grown and become a little more sophisticated, I’ve tested out and adopted a few things that make my life so much easier. In this episode, I'm sharing 6 of my favorite (and simple) systems, apps, and software.
20 May 2020
Make Over Your Client Experience
Have you ever felt like you're stuck in Groundhog Day when it comes to responding to new client inquiries and onboarding new clients? We're about to put an end to the "I got you, Babe" loop and give your client experience a serious makeover. Specifically, I want to talk about taking the time to write guided email templates or scripts for your client communication.
In today’s episode, I’m going to talk about:
-Mapping out your client experience from first inquiry to requesting a testimonial
-Why you should have canned email templates in your business (and how to keep them fresh and personalized)
-The life-changing magic of automation
6 May 2020
Make Over Your About Page
In this episode, we're talking about one of the hardest pages on your website to write copy for: You guessed it, it’s your About Page. This episode breaks down the elements of a great about page, writing a hook-worthy headline, how to organize your about page, how much of your backstory to include, what qualifications to mention and what to leave out, and how to make sure that you weave your personality into it in a really genuine way. Ready to make over your About Page copy? Dive on in.
29 Apr 2020
3 TIPS TO SPEAK YOUR IDEAL CLIENT’S LANGUAGE
If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak their language when you’re addressing their struggles and their desires, and also when you’re explaining the benefits of your offering.
In today's super short episode, I'm sharing 3 introvert-friendly ways to find out what kind of language your ideal client is using, so you can work it into your marketing message.
22 Apr 2020
Create Your Brag Book: How to get Super "Grool" Testimonials
What if each of us had our very own Brag Book? A Digital Brag Book full of AWESOME things your clients, students, members, colleagues and mentors say about you. Today, I’m going to walk you through how to create your very own Digital Brag Book by collecting testimonials and client stories.
We’re going to talk about ...
Why testimonials should be a non-negotiable part of your client process and your marketing plan
What makes a great testimonial
How to ask for them in a way that makes sure the final testimonial creates a demand for your product, service, course or membership
How to use them effectively to build know, like and trust, and create a demand for your service, product, course or membership
11 Apr 2020
Signs It's Time for a Rebrand or Website Makeover
If you’ve ever wondered if it’s time for you to rebrand, then this episode is for you. I’m going to talk through some signs or red flags that it’s time to give your website a Princess Diaries-style, head-to-toe makeover. In this episode, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted and my hope is that it will help give you clarity on whether or not it’s time to rebrand or give your website a bit of a makeover.
11 Apr 2020
5 Questions Your Home Page Must Answer
If the words on your website home page don’t clearly and simply communicate what you do and how you can help your ideal client, and if the information isn’t presented in the right order), then your hopeful customer may never get past the front door. I'm going to help you analyze your homepage like a pro, so you can see exactly what to tweak. The goal is to make sure your dream customer lingers long enough to end up exactly where you want them.
7 Apr 2020
Uncovering Your Secret Sauce
In this mini workshop, I'm going to guide you through 4 steps to help you shake up your marketing and uncover your secret sauce (aka what makes you stand out, why you’re different, and why your ideal client should choose you).
What I love about this framework is that if you’re just starting out and you know WHAT you want to do, but you’re not sure how to market and position yourself, this is literally going to give you your recipe for success. And I say recipe, because we’re gonna shake things up a little bit and use a cocktail analogy because, why not, right? Let's dive in.
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