This episode dives into one of the most essential tools in advertising production: the schedule. Learn what a timeline really is, how to build one starting from delivery and working backwards and the key milestones to include. From buffers and weather holds to version control and locking stakeholder time, this practical guide will help ensure your next campaign runs smoothly from brief to delivery.
14 Aug 2025
Ep. 31 - Treatments: The Director's Sale Pitch
Ever wondered how a director convinces an agency or brand that their vision is the one to trust? In advertising production, it often comes down to a single document - the treatment.
In this episode, we break down what a treatment really is. A director’s visual and written pitch that sells the idea, builds trust and makes the creative feel inevitable. From the opening paragraph that hooks a client, to the mood boards, casting choices, locations, wardrobe, production approach and post-production style - we unpack what separates an average treatment from one that wins the job.
Featuring insights from industry heavyweights like Heath George, Nat Taylor, Wilf Sweetland and Nigel Camilleri, we explore how treatments are used in competitive bidding, what makes them unforgettable and the evolving role of AI in creating them.
If you’ve ever wanted to understand the secret weapon behind getting a director greenlit, this episode will take you inside the process.
17 Jul 2025
Ep. 30 - Tim Potter: Director & Actor
Tim Potter is a director who started out on the other side of the camera, working as an actor before taking the self-taught path into directing.
In this episode, Tim shares how he made the shift - building a reel from scratch, pitching unpaid spec spots to real clients and writing his first treatment in Word without even knowing what a treatment was.
He talks about early insecurities - faking it, second-guessing and holding back from asking too much. Then realising that the right questions are part of the job - a sign you’re engaged, not unsure.
We talk about Justin Riordan, a US comedy director whose approach to treatments and PPMs reframed what a pitch could be. Big energy, personal connection, storytelling with intent. Lessons that stuck and reshaped how Tim thinks about presenting the work.
We also talk about timelines, pressure, and why it’s less about having all the answers and more about having the right people around you.
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