Make Your Market: How to Succeed as a Farmer’s Market Vendor

About Make Your Market: How to Succeed as a Farmer’s Market Vendor

Ready to make your mark at the farmer’s market? Make Your Market is the go-to podcast for new and seasoned vendors who want to boost their sales, build loyal customers, and create eye-catching booths that stand out. We share practical tips on market research, product presentation, pricing strategies, customer service, and more — all designed to help you succeed at weekly markets and pop-up events. Whether you’re just getting started or looking to take your produce stand, food booth, or craft table to the next level, Make Your Market gives you the tools you need to succeed.

Publisher

Arcenio and Karin Velez

Category

education

Language

en

Explicit

No

First episode

14 May 2025

Latest episode

1 Apr 2026

Latest episodes

12 episodes in the feed.

1. 

   1 Apr 2026

   Are You Undercharging at Your Farmer's Market Booth? - Ep. 12

   What should you charge for the products at your farmers market booth? How do you know if you're underpricing and what do you do if sales are slow? In this week's episode, we're talking pricing strategy from the ground up: how to set a smart starting price at the beginning of the season, what customer behavior is telling you about your price point, and how to make adjustments mid-season without alienating your regulars. Whether you're heading into your first season or your fifth, this episode will help you price with purpose and stop leaving money on the table every market day. ------------------------------------------------------------ Make Your Market is the podcast that helps you succeed as a farmer's market vendor. The first ten episodes are designed to be your roadmap to starting or improving your market business and we encourage you to start there! Questions? Reach out to us at makeyourmarket@wolfcreekfamilyfarm.com

2. 

   18 Mar 2026

   How to Be Prepared for the First Day of Farmer's Market - Ep. 11

   This week we're talking market prep now for a successful first day of the farmer's market season. We want to avoid any unpleasant surprises, especially if you walked into your house after the final market day of last year, dropped everything in a corner and said, "I'll deal with it later." Well, later has come. And now's the time to tackle: Equipment inspection & maintenance Restocking decisions Staffing readiness Mental/emotional prep for the season Your insurance and licensing checklist Testing your setup at home Early-season pricing strategy Communicating with your market manager We tackle that list together on today's episode. -------------------------------------------------------Arcenio and Karin Velez are the farmers at Wolf Creek Family Farm in west central Missouri. They've been selling at farmer's markets since 2008. Make Your Market is the podcast helping you become a better and more successful farmer's market vendor by sharing their experiences as vendors and market managers. The first ten episodes of the podcast are your road map to starting or improving your farmer's market business; we encourage you to give them a listen. Be sure to follow the podcast in your podcast app so you never miss an episode.

3. 

   4 Mar 2026

   Measuring Your Success at the Farmer's Market: Metrics That Matter - Ep. 10

   If you’ve ever ended a market day saying, “It was slow,” or it didn't feel slow, but your sales seem low, this episode is for you. We’re going to unpack what “slow” actually means, how to measure it, and, most importantly, how to improve it next time. Gross sales? Average order value? Conversion rate? Sell-through percentage? By the end of this episode, you’ll know exactly which numbers matter, how to collect them, and how to read them like a pro to improve your farmer's market sales. ___________________________________________________________ This is the final episode in our series on building your new farmer's market business. We encourage you to go back and listen from episode one to get the full arc for improving your business and share this series with a fellow vendor (or someone dreaming of being one). Hit that follow button so you never miss an episode ... more great things to come!

4. 

   18 Feb 2026

   How to Market Your Farmer's Market Business - Ep. 9

   McDonald’s doesn’t rely on the strip mall to bring them customers, and neither should we. Today we're talking about simple, affordable ways to market your farmer's market business, not just at the market, but also online and around town. The bottom line is you must market you - we can't rely on the markets to do this for us. So, we'll cover a mix of low-cost and paid tactics to provide clarity, consistency, and a call to action every time our brand is front of our customers and potential customers. ________________________________________________ Make Your Market is a show for farmer's market vendors who want to sell with confidence, connect with their community, and grow a thriving business. These first 10 episodes are designed to be your roadmap to building or refining that business. Hit that follow button so you never miss an episode!

5. 

   4 Feb 2026

   Cooperation Over Competition at the Market - Ep. 8

   Today we’re talking about the vibe that makes great markets unforgettable: community over competition. What it means, why it works, and simple ways to live it every market day. It's all about building a thriving, loyal market community that lifts everyone. Make Your Market is a show for farmer's market vendors who want to sell with confidence, connect with their community, and grow a thriving business. These first 10 episodes are designed to be your roadmap to building or refining that business. Hit that follow button so you never miss an episode!

6. 

   21 Jan 2026

   Permits and Licensing at the Farmer's Market - Ep. 7

   Get clear on the permits and licenses you need to sell at a farmer's market. This episode walks through typical requirements by product type: fresh uncut produce, produce samples, baked goods, non-edible artisan items (candles, soaps, skincare), and ready-to-eat/hot foods. Learn which approvals are commonly required and who to contact at each level. We also highlight regional differences to watch for and share organization tips to stay inspection-ready. If you’re a new or growing vendor, this practical guide will help you navigate compliance, build customer trust, and operate at the farmer's market with confidence.

7. 

   7 Jan 2026

   Safety and Liability at the Market - Ep. 6

   In this episode of the Make Your Market podcast, we break down the most critical farmers market safety practices every vendor needs to understand to protect their products, their customers, and their business. Drawing on real-world experience, we cover canopy safety and proper weighting, including store-bought and homemade solutions, how to monitor weather conditions, and when markets may shut down for safety. We also explain vendor insurance essentials, clarifying the difference between market insurance and individual liability coverage, common policy gaps, and why product liability matters for food and body care vendors. The episode dives into food safety and temperature control, outlining best practices for hot and cold holding, transport, thermometers, and handling customer misuse after purchase. Finally, we discuss labeling, allergen awareness, sanitation, sampling rules, and customer-facing safety, showing how professionalism and preparation build trust and repeat sales. This episode is a practical, experience-based guide for farmers market vendors who want to reduce risk, stay compliant, and create a safe, confident shopping experience. Make Your Market is a show for farmer’s market vendors who want to sell with confidence, connect with their community, and grow a thriving business. These first 10 episodes are designed to be your roadmap to building or refining that business. Hit that follow button so you never miss an episode (even when we’re late).

8. 

   2 Jul 2025

   Look the Part: Branding Basics for Farmer's Market Success - Ep. 5

   This episode explores branding basics for farmer's market vendors, focusing on packaging, labeling, and booth display to build customer trust and boost sales, offering practical advice for creating a strong visual identity.

9. 

   18 Jun 2025

   Best Business Structure for Your Farmer's Market Business - Ep 4

   Karin explains various business structures, including sole proprietorships and LLCs, enabling farmers market vendors to protect assets and ensure compliance as their businesses expand.

10. 

    4 Jun 2025

    Define Your Niche and Stand Out at the Market - Ep 3

    This episode explores how vendors define a niche to become memorable in crowded farmers markets, covering market research and product differentiation.

11. 

    21 May 2025

    Farmer's Market Management and Regulations - Ep. 2

    This episode explores the various organizational structures of farmers' markets, including non-profits and municipalities, and examines the local regulations vendors need to understand to choose the right market for their business.

12. 

    14 May 2025

    What's Your Why? - Ep. 1

    Farmers' market vendors explore the critical importance of defining their purpose for selling, which prevents burnout and influences key business decisions.

Podcast Authority Score: 14 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

28

Social presence

0

YouTube

0

Engagement

0

Contact Make Your Market: How to Succeed as a Farmer’s Market Vendor

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.