MAKE YOUR MARKeting focuses on insights, strategies, and current digital marketing systems which allow you to avoid confusion, choose the right path, and grow your business.
Small business owners are inundated by offers of chop-shop marketing tools and tips; trying to understand which route to pursue can be overwhelming. Pia Larson, entrepreneur and founder of Fingerprint Marketing Agency advises listeners on the mechanics of navigating digital marketing that grows leads and drives business.
Each episode features informative interviews with industry experts, powerful experiences about others who have crashed and recovered and Pia’s rules of the road.
Pia is a professional driver; she maps out successful marketing strategies that leave a unique mark and make sense for her clients. For notes and more episode, go to MakeYourMarketingPodcast.com.
37. Building a Mindset for Peak Performance with Kyle Gillette
I've always felt having the right mindset can be an essential tool to help any business owner find success. I feel it's responsible for 95% of the positive results. My guest today, Kyle Gillette of SAGE Mindset Coaching can help you get the mindset you need to grow your business and take your leadership to the next level.
Kyle guides us through his signature 4-part SAGE framework. Self-awareness, which he feels is the foundation of leadership. Accountability is critical to keep your leadership and business together. Growth through strategies and systems will take your business to the next level. And finally, surrounding yourself with a team who is empowered to operate within their strengths and appreciate their role in the business.
Tapping into a mindset aligned with who you want to be, how you want to serve, and where you want to go can be extremely powerful! Listen to this episode and be prepared to be inspired! ~ Pia
Get all the links, resources and show notes at https://makeyourmarketingpodcast.com
1 Jun 2022
36. Developing a Genuine Personality Brand with Danielle Hughes
Do you feel reluctant to let your personality shine in business? Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customers.
Surprise! It’s actually the opposite. Joining me today is Danielle Hughes, and she recommends going all in on your brand. Whether you are a solopreneur, a small business, or a big brand, your audience is hungry for personality. They want someone or something to relate to. They crave humanity. That’s what drives connection.
Danielle will explain why it's important to give your audience more of you and give some great tips on how to do just that. Join us for this kick-butt conversation! ~ Pia
Get all the links, resources and show notes at https://makeyourmarketingpodcast.com
13 May 2022
35. How to Build Customer Trust Through Privacy Compliance with Jodi Daniels
Privacy policies and data collection can be confusing, overwhelming, and difficult to keep up with for a business. What do you put in your privacy policy? Are there different laws for different states? How do I safely collect and store my prospect's or customer's data? Do I have to worry about GDPR? These are just a few of the questions you need to be able to answer as a business in today's world. And the rules are changing all the time.
Joining me for this episode is Jodi Daniels of Red Clover Advisors. They simplify data privacy practices, so your business can go beyond compliance, build trust with customers, and gain a competitive edge. Customers demand compliance and transparency, and your privacy management needs to be in order if you hope to gain their trust and business. During our informative and interesting conversation, Jodi and I cover privacy policies, cookie consent, data collection, GDPR, and more. But it still feels like the tip of the iceberg! Jodi recommends businesses seek out help from a lawyer or privacy officer for your regulation compliance, much like you would hire a CPA to help with your accounting. No matter where you're at with your privacy, listen in to this episode! ~ Pia
Get all the links, resources and show notes at https://makeyourmarketingpodcast.com
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