Maker Mixtapes is a podcast about the marketers, founders, and creators building impressive things in their field. From content marketing and SaaS growth to media and personal brands, we'll dissect their successes and playbooks.
Marc Thomas on Launching Creative Marketing Campaigns
You need to do boring marketing.
However you cut it, it still works.
But Marc Thomas, Senior Growth Marketer and Podia, threw me a caveat:
If everyone is doing the same thing—and sounding the same—then how the hell are you supposed to differentiate?
Well, Marc helped me answer this question in this episode of Maker Mixtapes.
You'll learn:
- What Marc learned marketing a product nobody wanted
- How he’s powering creative content creation here on LinkedIn
- As well as the creative campaigns he’s advocating for over at Podia
- How to use his “Rinse & Repeat” framework to create unique narratives
- A tongue-in-cheek marketing campaign that never saw the light of day
And boatloads more.
Follow Marc on LinkedIn: https://www.linkedin.com/in/iammarcthomas/
And on his website: https://www.positivehuman.co/
3 May 2024
Danielle Messler on Transforming Events into Evergreen Content
Danielle Messler is the Head of Marketing at Founderpath, a finance platform that offers non-dilutive capital to SaaS startups who want more flexibility when growing and going all-in on their businesses.
In this episode, Danielle shares the methodology she's built to transform events into evergreen content.
You'll learn:
- How to bring together thousands of your ICP under one roof
- The content frameworks that actually engage
- Ways to avoid making your events "stale and boring"
- Methods of spinning your event content into evergreen assets
- Why Founderpath uses events as a brand-building tool
And much more! Enjoy.
21 Mar 2024
Zoe Hartsfield on Executive Branding, Personalization, and Buyer Psychology
Zoe Hartsfield leads evangelism and influencer marketing at Apollo.io, a sales platform building the go-to end-to-end tool for all things prospecting and lead sourcing.
In this conversation, we don’t waste any time jumping into practical, tactical, and actionable nuggets.
We cover everything from the importance of personalization in all aspects of messaging and outreach, and why making your customer the hero of the stories you share are a key component to strengthening your brand narrative.
Zoe also shares her approach to building personal and executive branding programs to establish engaged audiences and credibility—an approach that opens up a world of opportunities for bringing together your community and building trust with them.
There’s a whole host of nuggets dropped throughout this episode, many of which tie back to buyer psychology. A critical principle for marketing no matter what playbook you read from.
- Follow Zoe on LinkedIn: https://www.linkedin.com/in/zoehart/
- Check out Apollo: www.apollo.io
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