Welcome to Makes You Wonder, a podcast that explores the infinite landscapes of human creativity and how it's being transformed before our very eyes. In each episode our host, Oskar Serrander, speaks to creators, storytellers, marketers, artists and entrepreneurs, uncovering the secrets behind their ability to harness creativity and bring their visions to life.
In an era where AI is rapidly influencing every aspect of society, Makes You Wonder examines the relationship between human creativity and artificial intelligence, exploring the good, the bad, and how it hinders and enables our creative, human pursuits.
With 20 years in media and tech, Oskar's journey from a student radio host to platforms like Spotify, IHeartMedia, and Acast has been fueled by a love for the art of storytelling. He has always yearned to recapture the creative spark that first drew him to audio. This podcast has been a long time coming.
Follow the show on YouTube, Spotify, Apple or wherever you find your podcasts.
Makes You Wonder is produced and published by Wondercraft, the AI-powered audio studio for brands and creative teams. Learn more and try for free at www.wondercraft.ai (http://www.wondercraft.ai)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
How Boots stays culturally sharp at 176 years old w/ Peter Markey
Welcome back to Makes You Wonder - the podcast for marketers, creators, and optimists building at the edge of brand and AI.In this episode, Oskar is joined by Peter Markey, Chief Marketing Officer at Boots, one of the UK’s most iconic and enduring retail brands. Peter shares a refreshingly human take on how legacy brands can keep pace with culture, tech, and AI - without losing their soul.From embracing virtual production and personalization to drawing the line on AI-generated models in health and beauty, Peter is clear-eyed about the opportunities and limits of tech in creative work. He also unpacks how improv comedy helped him unlock creativity as a leader, and why soul, emotion, and human connection still matter more than ever in marketing.In the episode:👢 Why “Good old Boots” had to become “Wow Boots”👢 How to embed innovation without losing trust👢 The real job of a CMO today - and how Peter runs a 150-person team👢 Where AI helps most: from creative scaling to Co-Pilot-assisted job descriptions👢 Why marketers should watch The Mandalorian and Pixar as creative inspiration👢 Practical advice for CMOs on applying AI without losing your teamPeter also gets personal about:
Why Star Wars changed his life
How improvisation reshaped his leadership
The future he’s manifesting for AI in marketing
28 Apr 2025
How to tell better brand stories w/ Arthur Tindsley
Welcome, dear listeners, to Makes You Wonder!
In this episode, Oskar is joined by creative technologist and POGO Agency founder Arthur Tinsley, whose work sits at the intersection of technology, storytelling, and innovation. Arthur shares a fresh, honest take on how creative tech can move beyond buzzwords—drawing on work like siren-detecting ad campaigns and personalized AI-powered content for Snickers to show how technology can create emotional resonance, utility, and meaning.
In the ep:
⚡ Why “innovation” isn’t just about new tools—it’s about new ways of thinking
⚡ The importance of starting with insight, not tech
⚡ How to avoid gimmicks and build campaigns with emotional impact
⚡ The rise of “taste” and curation as creative superpowers
⚡ Why democratization of tools will reshape brand storytelling in 2025
Arthur also shares the behind-the-scenes stories behind some powerful work:
The Ben Kinsella Foundation Campaign – Using machine learning to detect sirens in real-time and connect with audiences on the trauma of knife crime:Link: https://pogo.agency/work/ben-kinsella-foundation/ (https://pogo.agency/work/ben-kinsella-foundation/)
Snickers x José Mourinho AI Campaign – A hyper-personalized branded experience using generative video and humor to drive reach and engagement
Link: https://pogo.agency/work/snickers/ (https://pogo.agency/work/snickers/**)
Where to Find Arthur
🌐 Website: https://www.pogo.agency (https://www.pogo.agency)
💼 LinkedIn: Arthur Tinsley (https://www.linkedin.com/in/arthurtinsley/)
Media References
Ben Kinsella Foundation Campaign (https://www.benkinsella.org.uk/)
Snickers AI x José Mourinho (https://www.snickers.com/) (or drop link if available)
Brickit App (https://apps.apple.com/us/app/brickit/id1512920170) – AI for LEGO remixes
Midjourney (https://www.midjourney.com/)
30 Jan 2025
How to Build a Creative Career in the AI Era w/ Nate Fox
Welcome to Makes You Wonder! On this ep, Oskar catches up with creative leader Nate Fox to talk about how process, experimentation, and technology work together to fuel creativity. With experience spanning Wells Fargo, Robinhood, and even the creator economy at Mr. Beast’s headquarters, Nate offers a unique perspective on how ideas are brought to life.
They discuss:
⚡ How side projects act as sandboxes for creative experimentation
⚡ Why limitations are essential for sparking innovation
⚡ The growing role of micro-creators and niche content in branding
⚡ Practical strategies for leveraging AI to enhance creative collaboration
⚡ Nate’s “just add value” philosophy for building a standout career
Whether you’re a creative professional, marketer, or someone curious about the future of storytelling, we’re sure you’ll love this one.
Media References
Focus (Harvard Business Review series)
The Diary of a CEO podcast
Robinhood’s “This Week in Crypto” series
Wells Fargo campaigns
Mr. Beast
16 Jan 2025
Amplified Imagination & Creative Conflict w/ Tay Guan Hin
Award-winning creative director Tay Guan Hin shares how curiosity and conflict drive creative breakthroughs and amplify human potential through curiosity, collaboration, and embracing the role of AI in innovation.
3 Jan 2025
Navigating AI’s Impact on Journalism w/ Chloé Sondervorst
In this episode, Oskar welcomes Chloé Sondervorst, a radio producer at CBC/Radio-Canada and digital media creator, to discuss the intersection of AI, storytelling, and public media. Chloé shares her journey from studying philosophy and East Asian studies to becoming a leading voice on technology and its impact on society, with a focus on younger audiences.
We explore:
• How AI can enhance journalism and storytelling
• The balance between human creativity and AI tools
• Why public media must evolve to serve diverse, modern audiences
• The role of philosophy in understanding technological change
• How creativity flourishes when we embrace imperfection
Chloé also shares her thoughts on AI’s potential to create community and meaningful experiences, her experiments with TikTok, and the challenges of fostering curiosity in a media landscape that’s constantly shifting.
If you’re fascinated by the crossroads of technology, creativity, and media—or curious about how to navigate the new age of AI-driven storytelling—this episode is for you.
21 Dec 2024
How AI is changing filmmaking w/ Gabe Michael
Oskar sits down with Gabe Michael—filmmaker, educator, and Executive AI Producer at Edelman—to explore how AI and technology are revolutionizing filmmaking and unlocking new creative opportunities through democratization and innovative storytelling.
4 Dec 2024
Rethinking Work, AI, and Creativity w/ Cortney Harding
Oskar explores the future of work, creativity, and technology with Cortney Harding, CEO, creator, and author, revealing innovative strategies for navigating the modern labor market and harnessing AI's potential.
22 Nov 2024
Creative Liberation in the Age of Collective Intelligence w/ Jenny Nicholson
AI pioneer Jenny Nicholson shares a radically optimistic perspective on AI as collective intelligence, empowering creatives to harness its power and amplify human innovation.
6 Nov 2024
Machine Consciousness & Creativity w/ Daniel Hulme
In this episode, Oskar sits down with Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, to explore the transformative power of AI in creativity, business, and beyond. Daniel shares his unique journey, from pitching Elon Musk on a yacht to pioneering neuromorphic computing, a new approach inspired by the human brain. With a background that spans AI research, consulting, and public speaking, Daniel offers a rare perspective on how artificial intelligence is reshaping industries and challenging what it means to be creative.
They discuss the practical applications of AI in marketing, why data is the true differentiator in today’s business landscape, and how AI can augment human creativity rather than replace it. Daniel also touches on the ethical implications of developing conscious machines and why he believes AI can be a force for good—making life more abundant, efficient, and meaningful.
If you’re curious about how AI is influencing the future of creativity, commerce, and human potential, this conversation will leave you with plenty to think about.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
24 Oct 2024
Brand Bravery in the AI Age w/ Patrick Zinga
In this episode, Oskar sits down with Patrick Zinga, Digital Media Lead at Heineken, to explore the intersection of creativity, technology, and data in modern marketing. Patrick shares his career journey, from his early days working at top global agencies like Mindshare and Publicis, to leading marketing innovations at Heineken.
They discuss the evolution of marketing technology, how Patrick’s team uses first-party data and AI to shape personalized, performance-driven campaigns, and why Heineken embraces a “bravery score” to take creative risks that pay off. Patrick also reflects on the evolving culture of brand communication and how large brands must remain adaptable in an ever-shifting media landscape.
If you’re curious about the future of AI in marketing, the role of data in creativity, and what it takes to lead digital strategy at a global brand, this is an episode you don’t want to miss!
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
9 Oct 2024
The Art of AI in Content Creation w/ Nick Price
In this episode, Oskar chats with Nick Price, founder of Nematic AI, about the fascinating blend of creativity and artificial intelligence. Nick shares his unconventional journey from making his first film with old-school editing techniques to leading AI-driven innovation at Nematic. Along the way, he’s built platforms like Flare Studio and continues to push the boundaries of what’s possible in production.
They discuss how AI is transforming the creative industry—from producing animatics at lightning speed to the not-so-distant future where AI may assist in full-scale video production. But don’t worry, Nick reassures us that AI won’t be replacing human creativity any time soon. Instead, it’s a powerful tool that enhances what creatives can achieve.
If you’re curious about how AI is shaping the future of content creation and what this means for creative professionals, give this one a listen.
Media References
"The Rest is Politics” – Nick mentions this history and politics podcast, which he enjoys for its discussions on current political landscapes and leadership challenges.
“Life 3.0: Being Human in the Age of Artificial Intelligence” by Max Tegmark – A comprehensive dive into AI’s future and its impact on society and creativity.
“Creativity, Inc.” by Ed Catmull – A great read on nurturing creativity within large organizations, which aligns with Nick’s reflections on culture and creativity in big agencies.
“AlphaGo” – This documentary about the development of AI that defeated the world’s top Go players gives insight into the broader applications of AI and its potential impact.
“Lo and Behold: Reveries of the Connected World” by Werner Herzog – A fascinating look into how the internet and AI are changing our lives.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
25 Sept 2024
Liberating Creative Voices w/ Christoph Becker
In this episode, Oskar sits down with Christoph Becker, Chief Creative Officer at Whalar Group, to explore the evolving world of creativity, technology, and the future of advertising. Christoph shares his personal journey, from dropping out of engineering school, writing perfect Helvetica fonts by hand, his time in New York during 9/11 and leading Whalar Group’s innovative creator-first ecosystem that empowers brands today.
They discuss the shifts in brand communication, how the creator economy is disrupting traditional marketing models, and why blending entrepreneurship, technology, and creativity is the key to staying relevant. Christoph also reflects on the liberation of creative voices and what it means for brands to be truly authentic nowadays.
If you’re interested in how the creator economy is transforming the advertising industry and what the future holds for creative professionals, this one’s for you.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
11 Sept 2024
Human-Centric AI Innovation w/ Eva Lihotzky
In this episode, Oskar sits down with Eva Lihotzky, Head of AI at the Serviceplan Group and General Manager of the group’s AI lab, to discuss the powerful intersection of creativity and technology. They explore how AI is transforming the creative landscape, not as a replacement but as a tool to elevate human creativity. Eva shares insights from her unique background in art and structured thinking, and how these experiences shape her leadership in integrating AI within the marketing world.
The conversation covers key topics like the evolution of brand communication, the role of AI in scaling creative work, and the importance of maintaining authenticity in a rapidly digitalized world. Eva also reflects on the ethical challenges of AI, its potential to influence society, and what the future holds for brands in the AI era.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
28 Aug 2024
The Magic of Immersive Worlds w/ Dana Ware
Dana Ware, an accomplished creative and trailblazer in immersive technology, joins Oskar in the latest episode of Makes You Wonder to explore the intersection of AR, VR, gaming, and the future of fan engagement. Dana shares her journey from film and gaming to becoming a leader in the AR space, discussing the power of digital worlds to enhance real-life experiences. They examine how emerging technologies are reshaping creativity, community, and connection, and reflect on the ethical implications of innovation in immersive tech. Tune in for an inspiring conversation on the future of storytelling, creativity, and human connection in a digital age.
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
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👥 [LinkedIn] (https://www.linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
📸 [Instagram] (https://www.instagram.com/wondercraft.ai/)
🤳 [TikTok] (https://www.tiktok.com/@wondercraftai)
🙎♂️ [Facebook] (https://www.facebook.com/profile.php?id=61558611278444)
Oskar’s Socials:
🐦 [Oskar's Twitter] (https://x.com/oskarserrander)
👥 [Oskar's LinkedIn] (https://www.linkedin.com/in/oskarserrander/)
🧵 [Oskar’s Threads] (https://www.threads.net/@oskarserrander)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
13 Aug 2024
AI, Creativity, & The Future of Work w/ Brian Snyder
Brian Snyder, a long-time EVP at Golin, has been leading Digital at Axicom for the past two years. In the latest episode of Makes You Wonder, he sat down with Oskar to talk all things AI, technology, and creativity. The two discuss AI regulation, job displacement, techno-optimism, what art and creativity truly mean in this context, and a lot more. Beyond his clear optimism towards AI, Brian is deeply intrigued by its philosophical implications —how freeing up our time will push us to confront the most fundamental questions about our existence.
References
Joshua Weissman on YouTube
Olivia Tiedman on TikTok
Books on AI:
The Alignment Problem by Brian Christian: Discusses designing machines that reflect human values.
Superintelligence by Nick Bostrom: Explores the future of artificial intelligence.
Deep Utopia by Nick Bostrom: A lighter book discussing a future where AI solves all the world’s problems.
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
🌐 [Website] (https://www.wondercraft.ai)
👥 [LinkedIn] (https://www.linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
📸 [Instagram] (https://www.instagram.com/wondercraft.ai/)
🤳 [TikTok] (https://www.tiktok.com/@wondercraftai)
🙎♂️ [Facebook] (https://www.facebook.com/profile.php?id=61558611278444)
Oskar’s Socials:
🐦 [Oskar's Twitter] (https://x.com/oskarserrander)
👥 [Oskar's LinkedIn] (https://www.linkedin.com/in/oskarserrander/)
🧵 [Oskar’s Threads] (https://www.threads.net/@oskarserrander)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
29 Jul 2024
The Power of Insatiable Curiosity w/ Jeff Beringer
Jeff Beringer, the newly appointed Chief AI Officer at Golin, holds a B.S. in Journalism from The University of Kansas. His career in digital and social media strategy spans over two decades, including pivotal roles at Weber Shandwick and Golin, where he now leads the agency’s transformation into a fully AI-integrated entity.
In this episode of MYW, Oskar sits down with Jeff to discuss his personal approach to creativity. They explore how a lifelong curiosity has led Jeff to his current role, what it truly means to be a Chief AI Officer, and how AI technology is transforming Golin’s operations as an agency.
Jeff reflects on past technological revolutions, discussing the complexities, successes, and missteps along the way. With a clear optimism towards AI, Jeff discusses the enduring importance of human creativity and how AI can empower us by freeing up time to focus on more fulfilling and joyful work.
Chapters
00:00 Introduction
2:45 Jeff's Background and Role as Chief AI Officer
11:30 Previous Paradigm Shifts and Approaches
26:50 The Age of AI and its Impact
31:20 Approach to AI at the Agency
35:12 Collaboration and Partnerships for AI Use Cases
43:16 AI's Role in Making Work Better and Faster
46:25 Proving the Business Impact of AI
48:43 Evolving Skill Sets in the Industry
56:34 Generating Immersive Content with AI
01:01:50 Golin's AI Model
01:06:00 Jeff's Top Media Recs
References
Ben’s Bites Newsletter (https://bensbites.beehiiv.com/)
The Artificial Intelligence Show (https://podcasts.apple.com/gb/podcast/the-artificial-intelligence-show/id1548733275)
Evolving AI (https://www.instagram.com/evolving.ai/)
Wondercraft (https://www.wondercraft.ai/) - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
🌐 Website (https://www.wondercraft.ai)
👥 LinkedIn (https://www.linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 Twitter (https://x.com/wondercraft_ai?lang=en)
📸 Instagram (https://www.instagram.com/wondercraft.ai/)
🤳 TikTok (https://www.tiktok.com/@wondercraftai)
🙎♂️ Facebook (https://www.facebook.com/profile.php?id=61558611278444)
Oskar’s Socials:
🐦 Oskar's Twitter (https://x.com/oskarserrander)
👥 Oskar's LinkedIn (https://www.linkedin.com/in/oskarserrander/)
🧵 Oskar’s Threads (https://www.threads.net/@oskarserrander)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
29 Jul 2024
The Power of Insatiable Curiosity with Jeff Beringer
In this episode of MYW, Oskar sits down with Jeff Beringer, Golin’s Chief AI Officer, to discuss Jeff’s personal approach to creativity. They explore how a lifelong curiosity has led Jeff to his current role, what it truly means to be a Chief AI Officer, and how AI technology is transforming Golin’s operations as an agency.
Jeff reflects on past technological revolutions, discussing the complexities, successes, and missteps along the way. He explains how he is channeling these learnings into Golin’s current approach.
With a clear optimism towards AI, Jeff discusses the enduring importance of human creativity and how AI can empower us by freeing up time to focus on more fulfilling and joyful work.
Chapters
00:00 Introduction and Setting
03:00 Jeff's Background and Role as Chief AI Officer
10:18 Previous Paradigm Shifts and Approaches
20:31 The Age of AI and its Impact
30:32 Approach to AI at the Agency
35:12 Enhancing Efficiency and Effectiveness with AI
37:09 Collaboration and Partnerships for AI Use Cases
43:16 AI's Role in Making Work Better and Faster
46:45 Proving the Business Impact of AI
49:28 Evolving Skill Sets in the Industry
57:49 Generating Immersive Content with AI
01:00:29 The Future of AI: Unlocking Knowledge and Proprietary Solutions
References
Ben’s Bites Newsletter (https://bensbites.beehiiv.com/)
The Artificial Intelligence Show (https://podcasts.apple.com/gb/podcast/the-artificial-intelligence-show/id1548733275)
Evolving AI (https://www.instagram.com/evolving.ai/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
3 Jun 2024
Creativity in the age of AI with Dimitris Nikolaou
Dimitris Nikolaou completed a masters in computer science from Imperial College London. After his studies, he joined Palantir to work on machine learning projects and has since gone on to co-found the audio startup Wondercraft.AI. In this episode, Oskar Serrander and Dimitris Nikolaou sit down to discuss their favourite technology, how they fight distraction to stay productive, and what defines human creativity from the power of AI.
Wondercraft (https://www.wondercraft.ai/) - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
3 Jun 2024
Creativity in the age of AI w/ Dimitris Nikolaou
Dimitris Nikolaou completed a masters in computer science from Imperial College London. After his studies, he joined Palantir to work on machine learning projects and has since gone on to co-found the audio startup Wondercraft.AI. In this episode, Oskar Serrander and Dimitris Nikolaou sit down to discuss their favourite technology, how they fight distraction to stay productive, and what defines human creativity from the power of AI.
Wondercraft (https://www.wondercraft.ai/) - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
🌐 Website (https://www.wondercraft.ai/)
👥 LinkedIn (https://www.linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 Twitter (https://x.com/wondercraft_ai?lang=en)
📸 Instagram (https://www.instagram.com/wondercraft.ai/)
🤳 TikTok (https://www.tiktok.com/@wondercraftai)
🙎♂️ Facebook (https://www.facebook.com/profile.php?id=61558611278444)
Oskar’s Socials:
🐦 Oskar's Twitter (https://x.com/oskarserrander)
👥 Oskar's LinkedIn (https://www.linkedin.com/in/oskarserrander/)
🧵 Oskar’s Threads (https://www.threads.net/@oskarserrander)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
3.7 / 5
3 ratings
Podcast Authority Score: 37 / 100
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Quality
62
Social presence
0
YouTube
0
Engagement
31
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