Each month, listen in on discussions from small business owners as they discuss their own personal marketing challenges and successes, and discover key strategic moves you can implement to help grow your brand and strengthen your business.
Season 2 Episode 6: Using Social Media as a Small Business
In this episode, Social Media Specialist Chayse Earney sits down with Account Manager Victoria Leffers to talk all things social media. From current trends to algorithm changes, they’re giving small business owners insight about how to best utilize Facebook, Instagram, LinkedIn, and Nextdoor to their advantage.
14 Jul 2023
Season 2, Episode 5: Keeping Media Strategy Personal
In this episode, VP of Business Development Kaitlyn Magiera sits down with Creative Director Emily Coner to discuss all things media, including the essential practice of re-evaluating your strategy and implementation each quarter.
12 May 2023
Season 2, Episode 4: CA Tagger: Boost Your Local SEO
In this episode, VP of Business Development Kaitlyn Magiera sits down with Director of Web Development, Simon Efroymson, to discuss what CA Tagger is, how small business owners are using it to own their market, and how to implement it in your own company.
14 Apr 2023
Season 2, Episode 3: Marketing in a Down Economy
In this episode, the Owner and President of CA sits down with CA's VP of Business Development, Kaitlyn Magiera, to discuss lead generation in the current economy and how to maximize your small business' sales.
10 Mar 2023
Season 2, Episode 2: Navigating the Hectic Hiring Process
In this episode, Amanda and Kylee discuss CA's recent hiring push and how small business owners can successfully onboard new employees without losing valuable time and resources.
10 Feb 2023
Season 2, Episode 1: Oh Baby! We're Preparing for a Maternity Leave!
In this episode, Amanda and Kristen sit down to discuss Kristen's upcoming maternity leave, what it means when an integral member of your team is out, and the importance of training employees to set them up for success in preparation for extended absences.
9 Dec 2022
Season 1, Episode 9: The Importance of SEO for Small Businesses
In this episode, Levi sits down with Brian Adams, President of Godby Hearth & Home, to discuss why businesses need to invest in SEO, how SEO strategies and best practices can improve sales pipelines, and how CA has helped Godby Hearth & Home improve their SEO.
11 Nov 2022
Season 1, Episode 8: Why Marketing Matters
In this mash up episode, our President, Amanda Parker, sits down with Geoff Horen, Owner of The Lifestyle Group and host of the Do You P.L.A.N? Podcast, to discuss her history in marketing and why business owners need to be focusing on, thinking about, and planning out their marketing strategies for 2023 NOW.
14 Oct 2022
Season 1, Episode 7: NOW Is The Time To Prepare For What Lies Ahead
It's never too early to plan for the future. Part of setting your small business up for success is having a well-thought-out strategy that will put you in front of your conversation. In this episode, Levi sits down with our President, Amanda Parker, to discuss the importance of strategizing and how being proactive gets results.
9 Sept 2022
Season 1, Episode 6: Website Innovations for Small Businesses
Even after you've closed for the day, your website is still working hard to bring in more customers. In this episode, Levi sits down with Access Mobility's Alan Ausbrooks and CA's Creative Director, Kristen Holcomb, to discuss how websites are a critical tool for small business success and how CA helped Access Mobility transform their site into a powerful online presence.
12 Aug 2022
Season 1, Episode 5: Talkin’ Bout My (Lead) Generation
You know lead generation is important...but do you have a strategy in place for attracting those leads to your business? In this episode, Levi talks with Justin Dorsey Plumbing’s Michael Rodgers about how they have improved their lead generation process, and insight into how you can strategically convert more qualified leads in your business.
15 Jul 2022
Season 1, Episode 4: State Of The Economy & Why You Shouldn't Stop Advertising
Inflation, labor shortages, supply chain issues, rising interest rates...the economic landscape is shifting. What are you doing to market and position yourself for success now and in the future? In this episode, Amanda Parker discusses the state of the economy, changes we and clients have seen, and why now is the time for small business owners to reassess existing markets efforts and ensure they have a marketing partner on their side.
10 Jun 2022
Season 1, Episode 3: Building Your Social Media Presence
Social media is an impactful way for small business owners to further establish their brand’s online presence, connect with their audiences and stay relevant in competitive business climates. But without a plan, you won’t get very far. In this episode, Levi sits down with Kylee Kendall, Collective Alternative’s Content Director and Geoff Horen, Owner of The Lifestyle Group, to discuss the importance of an effective social media strategy and how CA helps small business owners maximize their opportunities through social media.
collectivealternative.com/podcast
13 May 2022
Season 1, Episode 2: Defining Your Target Audience with MSP Manufacturing's Johnny Goode
Do you know who your business's ideal client is? In this episode, Levi sits down with MSP Manufacturing Vice President Johnny Goode to discuss Johnny's journey to joining his family's business, how they decided to rebrand and expand its 85-year expertise and services to other industries, and how Collective Alternative has been able to help them ensure they are getting in front of the right audience.
collectivealternative.com
18 Mar 2022
Season 1, Episode 1: Marketing Strategy + The CA Way
As a small business owner, it’s important to stand out against your competitors and make an impact on your industry, customers and community. But..how do you do that? Where do you start?
Join Levi as he kicks off the Making Business Personal Podcast with Collective Alternative President and CEO Amanda Parker as she explains why marketing strategy is important, the history of her company and why CA creates custom marketing strategies that are as unique as your thumbprint.
collectivealternative.com
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